2022
0
India The New Age Shopper Market Report 2022
2022-04-21T09:03:59+01:00
REPA048BA27_1C2A_4F20_88CF_94E66AC91A0F
2195
150654
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Report
en_GB
Integrate new technology into Indian shoppers' shopping to provide novel experiences and convenience, and always emphasise value for money in products and services.Rushikesh Aravkar, Associate Director - Consumer Reports…

India The New Age Shopper Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Integrate new technology into Indian shoppers' shopping to provide novel experiences and convenience, and always emphasise value for money in products and services.

Rushikesh Aravkar, Associate Director – Consumer Reports South APAC – Food & Drink

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Opportunities
    • Mintel predicts
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Shopping channels
    • Graph 1: purchasing channel for each product category in the last six months, 2021
    • Graph 2: purchasing channel for household care products in the last six months, by city tier, 2021
    • Graph 3: purchasing channel of IT gadgets and electrical appliances in the last six months, by gender, 2021
    • Graph 4: purchasing channel of takeaway/home delivery food in the last six months, by city tier, 2021
    • Value for money is key to consumer satisfaction
    • Graph 5: motivation to buy products online more frequently, 2021
    • Graph 6: consumers that are motivated by cashback offers to purchase products online frequently, by socio-economic group, 2021
    • Graph 7: consumers that are motivated by cashback offers to purchase products online frequently, by city tier, 2021
    • Consumers seek superior user experiences
    • Graph 8: consumers whose top priority is fun activities, by generation, 2021
    • Graph 9: consumers who want to see brands provide clear details about their products, by generation, 2021
    • Graph 10: consumers whose top priority is a simplified user experience, by generation, 2021
    • Graph 11: consumers that want price comparisons with alternative retailers as the first priority, by generation, 2021
    • Tech tools as a brand differentiator
    • Graph 12: consumers that want 'virtual reality technology which simulates a physical shopping experience' as a top priority, by generation, 2021
  4. market applications

    • Opportunities for retail and ecommerce
    • Opportunities for food and drinks
    • Opportunities for beauty and personal care
  5. who's innovating

    • appendix

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