2021
0
Ireland The Night In Market Report 2021
2021-03-09T03:01:15+00:00
OX1042405
1495
135363
[{"name":"Leisure Time","url":"https:\/\/store.mintel.com\/industries\/leisure-time"}]
Report
en_GB
“COVID-19 has dramatically shifted spending from night-out activities to in-home activities as consumers continue to show concern relating to virus exposure, and lockdowns prevent consumers from engaging in entertainment out…

Ireland The Night In Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

“COVID-19 has dramatically shifted spending from night-out activities to in-home activities as consumers continue to show concern relating to virus exposure, and lockdowns prevent consumers from engaging in entertainment out of home. Big winners in this regard have been streaming services and online shopping for leisure which have seen brisk uplift.”
– Brian O’Connor, Senior Consumer Analyst

This Report looks at the following areas:

  • What impact has COVID-19 had on the night in?
  • What types of activities do Irish consumers participate in? Has COVID-19 influenced these?
  • What long-term impacts is COVID-19 likely to have on the types of night in activities consumers engage in?
  • Will consumers resume their typical night out habits post-COVID-19?

Table of Contents

  1. Overview

    • What you need to know
      • Key issues
        • Issues covered in this Report
        • Executive Summary

            • The market
              • COVID-19 boosts night-in activities
                • Figure 1: Expected impact of COVID-19 on the night in, short, medium and long term, 19 February 2021
              • Strong desire for a night out
                • Figure 2: Activities consumers are most looking forward to after social distancing measures are relaxed, IoI, February 2021
              • Consumer finances healthy despite lockdown
                • Figure 3: How consumers expect their personal financial situation to change in the next 12 months, NI and RoI, January 2021
              • Work hour recovery might dampen night-in activities
                • Figure 4: Average work hours per week, RoI, Q1 2015-Q3 2020
                • Figure 5: Activities consumers struggle to find time for during a work day, NI and RoI, August 2020
              • Online shopping as a leisure activity increases due to COVID-19
                • Companies, innovations and brands
                  • The consumer
                    • TV viewing (both live and streamed) big winners
                      • Figure 6: Types of activities engaged as part of a night-in during the last month, NI and RoI, January 2021
                      • Figure 7: If consumers are spending more or less time on night in activities compared to 12 months ago, NI and RoI, January 2021
                    • COVID-19 and winter months boosting in-home activities
                      • Figure 8: Agreement with statements relating to nights in, NI and RoI, January 2021
                    • What we think
                    • The Market – Key Takeaways

                      • COVID-19 boost night-in activities
                        • Strong desire for a night out
                          • Consumer finances healthy despite lockdown
                            • Work hour recovery might dampen night-in activities
                              • Online shopping as a leisure activity increases due to COVID-19
                              • Market Drivers

                                • Short-, medium- and long-term impact on the industry
                                  • Figure 9: Expected impact of COVID-19 on the night in, short, medium and long term, 19 February 2021
                                • COVID-19 keeping most entertainment at home in 2020-21
                                  • Figure 10: How worried consumers are about the risk of being exposed to COVID-19, IoI, March 2020-February 2021
                                  • Figure 11: Agreement with statements relating to grocery shopping and COVID-19, IoI, March 2020-February 2021
                                • Lockdown causing pent-up demand for out-of-home activities
                                  • Figure 12: Activities consumers are most looking forward to after social distancing measures are relaxed, IoI, February 2021
                                • Consumer finances healthy despite lockdown
                                  • Figure 13: How consumers rate their current personal financial situation, NI and RoI, November 2018-January 2021
                                  • Figure 14: How consumers expect their personal financial situation to change in the next 12 months, NI and RoI, January 2021
                                  • Figure 15: Agreement with the statement “I am cutting back on non-essential spending”, NI and RoI, February 2021
                                • Work hours recovering
                                  • Figure 16: Average work hours per week, RoI, Q1 2015-Q3 2020
                                  • Figure 17: Average work hours per week, NI, 2015-20
                                • Commute time reduced during lockdown, but consumers still feel they have little free time
                                  • Figure 18: Length of time consumers spend travelling to work before and during COVID-19, Ni and RoI, August 2020
                                  • Figure 19: Activities consumers struggle to find time for during a work day, NI and RoI, August 2020
                                • Online shopping as a leisure activity increases due to COVID-19
                                  • Figure 20: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2015-20
                              • Innovations – Key Takeaways

                                • Streaming services grow in popularity
                                  • Restaurants think of innovative ways to serve consumers
                                    • Consumers still crave the bar experience during nights in
                                    • Who’s Innovating?

                                        • Streaming services performing at an all-time high
                                          • Prepared meal launches are declining
                                            • Figure 21: Number of new product launches in prepared meals, UK and Ireland, 2016-20
                                          • Restaurants get creative to support customers
                                            • Figure 22: Home by Nico Cooking The Hebrides
                                            • Figure 23: Facebook post of Cyprus Avenue announcing a competition to celebrate the launch of its new Cornershop website
                                          • Decline in NPD for alcohol between 2019-20
                                            • Figure 24: New alcohol product launches, by top five sub-category, UK and Ireland, 2016-20
                                            • Figure 25: Picture from the Hatfield House Facebook page, October 2020
                                        • The Consumer – Key Takeaways

                                          • TV viewing (both live and streamed) big winners
                                            • COVID-19 and winter months boosting in-home activities
                                            • Types of Night-in Activities

                                                • Watching TV key night in activity
                                                  • Figure 26: Types of activities engaged as part of a night-in during the last month, NI and RoI, January 2021
                                                • COVID-19 has boosted overall engagement in night-in activities
                                                  • Figure 27: If consumers are spending more or less time on night in activities compared to 12 months ago, NI and RoI, January 2021
                                                • COVID-19 sees half of Irish consumers stream more
                                                  • Figure 28: Consumers who have watched live TV or streaming/ on-demand as part of a night-in during the last month, by gender, NI and RoI, January 2021
                                                  • Figure 29: If consumers are watching video streaming services (eg Netflix, Amazon Prime Video) more, less or the same amount due to COVID-19, IoI, December 2020
                                                • Women more likely to spend time with their children
                                                  • Figure 30: Consumers who have spent time with their children as part of a night-in during the last month, by gender, NI and RoI, January 2021
                                                • Drinking more likely to occur at the weekend
                                                  • Figure 31: Consumers who have had a drink by themselves or with a friend/relative as part of a night in during the last month, by age group, NI and RoI, January 2021
                                                  • Figure 32: How consumers’ alcohol (for home consumption) habits compared to their usual spending habits during COVID-19, IoI, April-November 2020
                                              • Night-in Behaviours

                                                  • Most spending time at home
                                                    • Figure 33: Agreement with statements relating to nights in, NI and RoI, January 2021
                                                  • Winter months more likely to keep mature consumers at home
                                                    • Figure 34: Agreement with the statement “I’m more likely to have more nights in during the winter months as opposed to summer months”, by age group, NI and RoI, January 2021
                                                    • Figure 35: Actual and projected population (%) for NI, by age, 2017 and 2041
                                                    • Figure 36: Actual and projected population (%) for RoI, by age, 2017 and 2046
                                                  • RoI consumers more likely to stay in for financial reasons
                                                    • Figure 37: Agreement with statements relating to COVID-19 and finances, NI and RoI, February 2021
                                                  • Almost six in 10 spending more on night-in snacks and treats
                                                    • Figure 38: Agreement with the statement “COVID-19/coronavirus has made me more likely to spend more on treats/snacks on a night in”, by socio-economic group, NI and RoI, January 2021
                                                    • Figure 39: New product launches in the snack, sugar confectionary and chocolate confectionary sectors, UK and Ireland, 2015-20
                                                  • NI consumers more likely to use ready-made party foods
                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                      • Generational cohort definitions
                                                        • Abbreviations

                                                        About the report

                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                        Market

                                                        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                        Consumer

                                                        Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                        Brand/Company

                                                        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                        Data

                                                        Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                        *databooks not available with UK B2B Industry reports.

                                                        Below is a sample report, understand what you are buying.

                                                        Click to show report
                                                        2024 Sample Consumer Cover

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                        Trusted by companies. Big and small.

                                                        Want to speak to us directly?

                                                        Contact us with your enquiry and our expert global team can help.

                                                        Get in touch