2022
0
Ireland The Night Out Market Report 2022
2022-03-30T04:03:22+01:00
OX1118715
1495
150021
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Report
en_GB
“While the lifting of COVID-19 restrictions on hospitality/night out operators in early 2022 will help to boost overall usage and spending on night out activities, a strong increase in the…

Ireland The Night Out Market Report 2022

£ 1,495 (Excl.Tax)

Report Summary

“While the lifting of COVID-19 restrictions on hospitality/night out operators in early 2022 will help to boost overall usage and spending on night out activities, a strong increase in the cost of living as well as operating (foodservice and on-trade operators are also increasing prices) will see cash-strapped consumers likely to spend more of their leisure time at home.”
– Brian O’Connor, Senior Consumer Analyst

This Report looks at the following areas:

  • What impact has COVID-19 had on nights out?
  • What types of activities do Irish consumers participate in? Has COVID-19 influenced these?
  • What long-term impacts are COVID-19 and rampant inflation likely to have on leisure spending outside of the home?
  • Are consumers increasingly interested in alcohol-free activities?

Table of Contents

  1. Overview

    • What you need to know
      • Key issues
        • Issues covered in this Report
        • Executive Summary

            • The market
              • COVID-19’s impact will be felt for years to come
                • Figure 1: Expected impact of COVID-19 on the night out, 2022
              • COVID-19 fears declining in 2022
                • Figure 2: How worried consumers are about the risk of being exposed to COVID-19, IoI, 2020-22
              • Consumers spending more outside of the home
                • Figure 3: How current spending compares to pre-COVID-19 times, IoI, 2020-22
              • Pent-up demand for a night out
                • Cost-of-living increases may drain night out budgets while night out costs increase
                  • Figure 4: Selected issues consumers claim to have experienced in the last 2 months, IoI, 2021-22
                  • Figure 5: Consumer price indices for selected hospitality services, RoI, 2019-22
                • Staff shortages likely to cause problems
                  • Innovations
                    • The consumer
                      • Meals and drinks key night out activities
                        • Figure 6: Types of activities engaged as part of a night out during the last 3 months – weeknights, NI and RoI, 2021
                        • Figure 7: Types of activities engaged as part of a night out during the last 3 months – weekend, NI and RoI, 2021
                      • Costs the biggest concern for Irish consumers when taking a night out
                        • Figure 8: Agreement with statements relating to nights out, NI and RoI, 2021
                    • The Market – Key Takeaways

                      • COVID-19 fears declining in 2022
                        • Consumers spending more outside of the home
                          • Pent-up demand for a night out
                            • Cost-of-living increases may drain night out budgets while night out costs increase
                              • Staff shortages likely to cause problems
                              • Market Drivers

                                • Short-, medium- and long-term impact on the industry
                                  • Figure 9: Expected impact of COVID-19 on the night out, 2022
                                • COVID-19 fear plummets just in time for restrictions to be rolled back
                                  • Figure 10: How worried consumers are about the risk of being exposed to COVID-19, IoI, 2020-22
                                • Evidence that spending levels for out-of-home entertainment are improving
                                  • Figure 11: How current spending compares to pre-COVID-19 times, IoI, 2020-22
                                • Two-year pandemic has only stoked the need for a night out
                                  • Figure 12: Activities consumers are most looking forward to after social distancing measures are relaxed, IoI, 2021
                                • Inflation and war may limit out-of-home spending
                                  • Figure 13: How consumers’ financial situation has changed since the beginning of COVID-19, IoI, 2021 and 2022
                                  • Figure 14: Selected issues consumers claim to have experienced in the last 2 months, IoI, 2021-22
                                • Consumers facing higher costs of a night out
                                  • Figure 15: Consumer price indices for selected hospitality services, RoI, 2019-22
                                  • Figure 16: Consumer price indices for selected out-of-home leisure activities, RoI, 2019-22
                                • Staff shortages likely to cause problems
                                • Innovations – Key Takeaways

                                  • Consumer COVID-19 concerns impact night out activities
                                    • Consumers need more to switch from nights in to nights out
                                      • Consumers show interest in health-supporting activities
                                        • Companies make products/services more personalised and memorable
                                        • Who’s Innovating?

                                            • The impact of COVID-19 on out-of-home activities
                                              • Figure 17: Consumer attitudes towards out-of-home activities, IoI, 2022
                                            • Companies offer more to attract consumers
                                              • Consumers seek activities that facilitate health and wellbeing
                                                  • Figure 18: Consumer behaviours towards ethics and the environment, UK and Ireland, 2021
                                                • Experiences become more personalised and memorable
                                                • The Consumer – Key Takeaways

                                                  • A meal out most engaged in activity
                                                    • Majority of consumers have noted an increase in the cost of a night out
                                                    • Types of Night Out Activities

                                                        • Meals out – the most engaged in activity
                                                          • Figure 19: Types of activities engaged as part of a night out during the last 3 months, NI and RoI, 2021
                                                        • Going out for a meal strongest among Gen Z/Younger Millennials
                                                          • Figure 20: Consumers who went out for a meal as part of a night out, weekday vs. weekend, by generation, NI and RoI, 2021
                                                          • Figure 21: Types of restaurants and pubs that consumers have dined in in the last three months, NI and RoI, 2020
                                                        • RoI consumers more likely to go for a drink on a night out
                                                          • Figure 22: Consumers who went for a drink as part of a night out in the last three months, weeknight vs. weekend, NI and RoI, 2021
                                                          • Figure 23: Consumers who went for a drink as part of a night out in the last three months, weeknight vs. weekend, by gender and age, NI and RoI, 2021
                                                        • Strong competition from in-home drinking
                                                          • Figure 24: Agreement with statements relating to in-home drinking, NI and RoI, 2021
                                                        • Retail therapy has strong appeal
                                                          • Figure 25: Consumers who went shopping as part of a night out in the last three months, weeknight vs. weekend, NI and RoI, 2021
                                                          • Figure 26: Consumers who went shopping as part of a night out in the last three months, by gender, NI and RoI, 2021
                                                        • Visiting coffee shops more likely during weeknights
                                                          • Figure 27: Consumers who visit a coffee shop/café as part of a night out in the last three months, weeknight vs. weekend, NI and RoI, 2021
                                                          • Figure 28: Reasons why consumers visit coffee shops, NI and RoI, 2021
                                                      • Attitudes towards Nights Out

                                                          • Majority of consumers have noted an increase in the cost of a night out
                                                            • Figure 29: Agreement with statements relating to nights out, NI and RoI, 2021
                                                          • Costs a key concern for consumers in older age groups
                                                            • Figure 30: Agreement with the statement ‘I find that having a night out is more expensive now compared to 12 months ago’, by age, NI and RoI, 2021
                                                            • Figure 31: Agreement with the statement ‘I find that having a night out is more expensive now compared to 12 months ago’, by mortgage ownership and presence of children in household, NI and RoI, 2021
                                                          • Expense of drinking in pubs could drive more to drink at home
                                                            • Figure 32: Agreement with the statement ‘I think drinking in pubs is getting too expensive’, by socio-economic group, NI and RoI, 2021
                                                            • Figure 33: Agreement with statements relating to in-home drinking, NI and RoI, 2021
                                                          • Hassle of transport home is driving demand for more late-night public transport
                                                            • Figure 34: Agreement with statements relating to transport on nights out, NI and RoI, 2021
                                                          • NI consumers want later nights out
                                                            • Figure 35: Agreement with the statement ‘I think night out venues should stay open for longer (eg coffee shops, restaurants etc)’, by age, NI and RoI, 2021
                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                          • Data sources
                                                            • Generational cohort definitions
                                                              • COVID-19 Tracker wave information
                                                                • Abbreviations

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