2024
9
Germany Private Label Household Care Consumer Market Report 2024
2024-03-25T16:01:39+00:00
REP005F5B65_D8B2_454A_82BD_B1AB48A86961
2195
171838
[{"name":"Private Label","url":"https:\/\/store.mintel.com\/industries\/retail\/private-label"},{"name":"Household and Home","url":"https:\/\/store.mintel.com\/industries\/household-home"}]
Report
en_GB
Now is an opportune time for own-label brands to establish value beyond price (eg through premiumisation, scents) to create long-term consumer loyalty.Yasemin Holtemayer, Household Care Research Analyst, Germany…

Germany Private Label Household Care Consumer Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Now is an opportune time for own-label brands to establish value beyond price (eg through premiumisation, scents) to create long-term consumer loyalty.

Yasemin Holtemayer, Household Care Research Analyst, Germany

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-25
    • Graph 2: financial confidence index, 2022-24
    • Retail penetration and innovation
  3. WHAT CONSUMERS WANT AND WHY

    • Preference for branded vs own-label products
    • Graph 3: type of household care products purchased, 2024
    • Changes in purchase frequency of own-label household care products
    • Retailers shopped at
    • Graph 4: retailers shopped at, 2024
    • Reasons to purchase own-label products
    • Graph 5: reasons to purchase own label, by age, 2024
    • Behaviours towards own-label household care products
    • Graph 6: own label household care product behaviours, 2024
    • Attitudes towards own-label household care products
    • Graph 7: attitudes towards own-label household care products, 2024
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 8: share of own-label NPD in the household category, by sub-category, 2019-23
    • Graph 9: share of own label NPD in the household category, by sub-category, 2019-23
    • Graph 10: NPD in own-label household care, by top 10 claims, 2021-23
    • Graph 11: own-label NPD by launch type, 2021-23
    • Graph 12: NPD activity, by top five own-label companies, 2021-23
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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