2024
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India The Rise of Science-backed Skincare Market Report 2024
2024-05-15T09:01:22+01:00
REPA5C3131E_B7C3_4807_AA6E_A60141AE31CD
2195
172991
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Report
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Build a loyal user base by heroing high-quality ingredients; elevate science-backed solutions as champions in treating skin issues, and focus on pollution prevention to recruit new users.Tanya Rajani, Principal…

India The Rise of Science-backed Skincare Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Build a loyal user base by heroing high-quality ingredients; elevate science-backed solutions as champions in treating skin issues, and focus on pollution prevention to recruit new users.

Tanya Rajani, Principal Analyst, Beauty & Personal Care, India

Table of Contents

    • Report definition
  1. Executive summary

    • Mintel's perspective
    • Key issues covered in this Report
    • Overview
    • The outlook for science-backed skincare
    • Science is becoming increasingly important in skincare
    • Graph 1: science-backed* facial skincare launches**, 2019-24
    • Make scientific ingredients the focal point to denote higher efficacy
    • Link science-backed skincare with effective treatment of severe skin concerns
    • Focus on pollution protection to attract those uninterested in science-backed skincare
    • Graph 2: features that encourage use of science-backed skincare products, 2024
  2. Key trends and market factors

    • What you need to know
    • Science-backed features are becoming table stakes for the skincare category
    • Derma brands pioneer the focus on science
    • Dermacosmetics in India witnesses rampant activity
    • The blurry distinction between dermacosmetics and science-backed skincare
    • The distinction between dermacosmetics and science-backed skincare described with the help of AI
    • Science-backed skincare launches are gaining ground globally
    • The growing need for efficacy brings scientific features to the fore
    • Indian brands emphasise functional efficacy using scientific features
    • Mainstream brands hero scientific features to demonstrate efficacy
    • Indians seek higher skincare standards
    • Indians are plagued with skin issues…
    • …and thus are investing more time and money in taking care of their skin
    • Graph 3: beauty and grooming activities done in the last three months*, 2022-24
    • A need for advanced skincare solutions arises
    • Growing appetite for effective skincare
    • Skin protection is becoming the need of the hour
    • Skin needs protection against external aggressors
    • India's skincare category responds to the threat of pollution
    • Graph 4: top 10 markets with facial skincare* launches with elemental protection claims, 2019-24
    • Skincare brands highlight anti-pollution claims
  3. What consumers want and why

    • What you need to know
    • Focus on high-quality ingredients to enhance interest in science-backed skincare
    • Indian adults interested in science-backed skincare
    • Demographic profile of Indian adults interested in science-backed skincare
    • The use of high-quality ingredients is a big draw for science-backed skincare
    • Graph 5: reasons for interest in science-backed skincare products, 2024
    • Scientific ingredients are revered for their effectiveness
    • Graph 6: agreement that scientific ingredients are better than natural ingredients at treating severe skin concerns, 2024
    • Improve efficacy by including a wide array of scientific ingredients
    • Graph 7: facial skincare launches, by select ingredients, 2019-24
    • Add newness to well-known hyaluronic acid
    • Graph 8: hyaluronic acid and its derivatives in new moisturising skincare launches, 2019-24
    • Enhance moisturisers with new hyaluronate combinations
    • Call out active ingredients to denote higher efficacy
    • Graph 9: facial skincare features for which consumers are willing to pay more, 2024
    • Highlight active ingredients as supporting superior efficacy
    • Underline ingredient penetration to convey efficacy in dealing with skin concerns
    • Case study: beauty goes molecular to enable deeper skin penetration
    • Allow consumers to shop by ingredient concentration
    • Emerging actives to watch: NMN, ectoin, exosomes
    • Pay attention to new ageing care ingredient NMN
    • Graph 10: facial care launches with Nicotinamide mononucleotide, 2019-24
    • Ectoin can be the next moisturising hero ingredient
    • Graph 11: facial care launches with ectoin, 2019-24
    • Tap into emerging exosome concepts
    • Drive education to establish scientific ingredients as skin-safe
    • Graph 12: strong consumer agreement that it is hard to understand how scientific ingredients work on the skin, 2024
    • Lead with education to build trust
    • Explore platforms that can help drive ingredient education
    • Pairing with Ayurveda makes it a more promising proposition
    • Graph 13: features that encourage use of science-backed skincare products, 2024
    • Explore combination of Ayurvedic and scientific ingredients for enhanced formulations
    • Case study: neurocosmetics drive the use of Ayurvedic ingredients
    • Case study: modernise Ayurveda with science-backed features
    • Leverage experts to validate the efficacy and safety of scientific ingredients
    • Graph 14: features that encourage use of science-backed skincare products, 2024
    • Address ingredient concerns with dermatologist approval
    • Build associations with effectively treating severe skin concerns
    • Consumers desire solutions that address their skin concerns' underlying causes
    • Graph 15: features of interest in facial skincare products, 2024
    • Who are advocates of comprehensive skincare solutions?
    • Prone to skin issues, they seek skincare solutions that target specific concerns
    • Graph 16: skin issues experienced, 2024
    • Science-backed skincare's appeal stems from its effectiveness in treating severe skin concerns…
    • Graph 17: beauty and personal care activities being done more compared to six months ago, 2024
    • …and its swiftness in doing so
    • Graph 18: reasons for interest in science-backed skincare products, 2024
    • Highlight suitability for treating severe skin concerns
    • Focus on improvable solutions that compete on speed
    • Customised solutions can ensure better treatment
    • Graph 19: features that encourage use of science-backed skincare products, 2024
    • The potential in personalisation
    • Diagnostics are set to become increasingly important
    • Leverage science-backed beauty supplements for long-term skin health
    • Graph 20: features that encourage use of science-backed skincare products, 2024
    • Incorporate science-backed features into supplements to assure improvements in skin health
    • Bring in new users by focusing on pollution protection
    • Science-backed features remain of interest to a small minority of consumers
    • Graph 21: features of interest in facial skincare products, 2024
    • Who are the adults not showing interest in science-backed skincare?
    • Graph 22: interest in science-backed skincare, by demographics, 2024
    • Pollution protection can encourage usage of science-backed skincare
    • Graph 23: features that encourage use of science-backed skincare products, 2024
    • Pollution protection can encourage usage of science-backed skincare
    • Lack of benefit comprehension could be a significant barrier to use
    • Graph 24: agreement that it is difficult to understand the benefits of some new skincare products, 2024
    • Build appeal with the promise of healthy skin
    • Graph 25: agreement that it is worth investing in expensive skincare products for healthy skin, 2024
    • Help build stronger, more-resilient skin
    • Improve skin health and texture with barrier-enhancing ingredients for lasting benefits
    • Consumers are pragmatic, trusting technology for its efficacy
    • Graph 26: strong agreement that the skin issues we face today require skincare products with advanced technology, 2024
    • Depend on scientific features to provide maximum protection
    • Include natural claims for a promising proposition
    • Graph 27: features of interest in facial skincare products, 2024
    • Showcase the pollution-protection benefits of botanicals
    • Patents showcase probiotics and yeast as active anti-pollution ingredients
  4. appendix

    • Consumer survey methodology
    • Social data research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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