2024
0
Traditional Indian Snacks Market Report 2024
2024-03-21T16:04:04+00:00
REP3CF80399_D4F1_484D_9397_1540D4BA3BEF
2995
171758
[{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
Identify and prioritise snackers willing to make an unbranded-to-branded switch. Unlock market potential with region-specific flavour and format innovation.Tulsi Joshi, Senior Food & Drink Analyst, India…

Traditional Indian Snacks Market Report 2024

$ 2,995 (Excl.Tax)

Report Summary

Identify and prioritise snackers willing to make an unbranded-to-branded switch. Unlock market potential with region-specific flavour and format innovation.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: traditional snack consumers, by age and city tier, 2024
    • Mintel predicts
  2. Key trends

    • The hyper-local focus
    • Rise of conscious consumerism
    • Rising health focus amplifies palm oil scrutiny
    • Graph 2: food launches with a palm-oil-free claim, 2021-23
    • Graph 3: sub-total share of food launches with a palm-oil-free claim, by category, 2021-23
  3. What consumers want and why

    • Graph 4: consumption of Indian traditional snacks in the last three months, by generation, region and socio-economic class, 2024
    • Graph 5: channels where Indian traditional snacks are typically bought, 2024
    • Graph 6: channels where Indian traditional snacks are typically bought, by traditional snack consumers, 2024
    • The branded opportunity
    • Graph 7: unbranded/branded Indian traditional snack consumption in the last three months, 2024
    • Graph 8: unbranded/branded Indian traditional snack consumption in the last three months, by socio-economic class, 2024
    • Graph 9: unbranded/branded Indian traditional snack consumption in the last three months, by region, 2024
    • Graph 10: traditional snack consumers, by age, region and city tier, 2024
    • Graph 11: traditional snack consumers, by region, 2024
    • Graph 12: traditional snack consumers, by generation, region, city tier and socio-economic class, 2024
    • Graph 13: consumers interest in switching from branded to unbranded traditional Indian snack, by region and city tier, 2024
    • Format innovations
    • Graph 14: favourite Indian traditional snacks, 2024
    • Graph 15: top-five favourite Indian traditional snacks, 2024
    • Graph 16: top-five favourite North-Indian traditional snacks, by region, 2024
    • Graph 17: top-five favourite East-Indian traditional snacks, 2024
    • Graph 18: top-five favourite East-Indian traditional snacks, by region, 2024
    • Graph 19: top-five favourite West-Indian traditional snacks, 2024
    • Graph 20: top-five favourite West-Indian traditional snacks, by region, 2024
    • Graph 21: top-five favourite South-Indian traditional snacks, 2024
    • Graph 22: % of share of total murukku/muruku launches, 2020-24
    • Graph 23: top-five favourite South-Indian traditional snacks, by region, 2024
    • Factors encouraging consumption
    • Graph 24: factors for encouraging consumption of traditional snacks, 2024
    • Graph 25: consumers who cite 'freshly made' as a factor encouraging consumption of more traditional snacks, by financial situation, 2024
    • Graph 26: consumers who cite 'freshly made' as a factor encouraging consumption of more traditional snacks, by gender, 2024
    • Graph 27: consumers who cite 'made from desi ghee' as a factor encouraging consumption of more traditional snacks, by city tier, 2024
    • Graph 28: consumers who cite 'contains veggies' as a factor encouraging consumption of more traditional snacks, by gender, generation and socio-economic class, 2024
    • Graph 29: factors encouraging consumption of more traditional Indian snacks, by region, 2024
    • Graph 30: sub-total share of snack launches with a high/added fibre claim, 2021-24
    • Graph 31: snack launches with a high/added fibre claim, 2021-24
    • Graph 32: snack launches with a high/added protein claim, 2021-24
    • Graph 33: consumers who cite 'high in protein' as a factor encouraging consumption of traditional snacks, by city tier, 2024
    • Flavour innovations
    • Graph 34: flavours of interest in Indian traditional snacks, 2023
    • Graph 35: flavours of interest in Indian traditional snacks, by region, 2024
    • Graph 36: consumers who are interested in 'chaat' flavour in traditional snacks, by gender, generation and city tier, 2024
    • Graph 37: salty snack launches with a 'spicy/hot' flavour, 2021-24
    • Graph 38: consumer interest in 'plain cheese' flavour in traditional snacks, by current financial situation, 2024
    • Graph 39: consumer interest in 'plain cheese' flavour in traditional snacks, by city tier, 2024
    • Graph 40: sub-total share of snack launches with chocolate flavour in snacks, 2021-24
    • Graph 41: snack launches with chocolate flavour, 2021-24
  4. APPENDIX

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    India Consumer 2024 Sample Cover

    Please Note: All of the figures, graphs, and tables have been redacted.

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