2023
0
Thailand Travel and Tourism Market Report 2023
2023-11-20T12:01:45+00:00
REPBEB25E27_9299_4D1C_8FAD_044846804594
2195
168131
[{"name":"Holidays and Travel","url":"https:\/\/store.mintel.com\/industries\/holidays-travel"}]
Report
en_GB
Domestic travel rebounds in times of rising cost. Drive local features to appeal, and use online channels to attract tourists and promote travel-related products.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst…

Thailand Travel and Tourism Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Domestic travel rebounds in times of rising cost. Drive local features to appeal, and use online channels to attract tourists and promote travel-related products.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • Tourism landscape in Thailand is growing
    • Graph 1: agreed statements concerning domestic travelling and rising living costs, 2023
    • Growing support of digital platforms for tourism
    • Localism to drive the tourism industry
  3. WHAT CONSUMERS WANT AND WHY

    • Recharge, connect, and experience: motivations for Thais to travel
    • Graph 2: leisure trips taken during the past year, by frequency, 2023
    • Graph 3: top reasons consumers take a holiday, 2023
    • Graph 4: reasons consumers take a holiday, by age range, 2023
    • Graph 5: consumers who travel to celebrate a milestone and/or achievement, by age range, 2023
    • Local taste and features entice consumers to travel
    • Graph 6: activities related to food consumers do when travelling, 2023
    • Graph 7: consumers who support eco-friendly brands when travelling, 2023
    • Drive tourism with online technology
    • Graph 8: agreed statement on the use of social media and travelling, 2023
    • Graph 9: consumers who share their travel stories on their personal social media accounts, by age range, 2023
    • Graph 10: consumers who seek travel discounts or deal-related destinations from online platforms, by gender, 2023
    • Graph 11: consumers who save up for their trip a month in advance, by gender and age range, 2023
  4. APPENDIX

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    Thai Consumer Sample Report Cover

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