2022
8
Canada Travel in 2022 Market Report
2022-07-13T04:05:51+01:00
OX1104645
3695
153077
[{"name":"Holidays and Travel","url":"https:\/\/store.mintel.com\/industries\/holidays-travel"}]
Report
en_GB
“It is no surprise that the travel and tourism sector has been among the most negatively affected by the COVID-19 pandemic, however 2022 appears to be a big step on…

Canada Travel in 2022 Market Report

£ 3,695 (Excl.Tax)

Report Summary

“It is no surprise that the travel and tourism sector has been among the most negatively affected by the COVID-19 pandemic, however 2022 appears to be a big step on the road to recovery. Canadians are excited to get back out there, with many planning on taking the trip of a lifetime. This will most likely be abroad, as half agree that they look forward to travelling outside of Canada in 2022. There are caveats, as the uncertainty around the pandemic has made it difficult to plan a trip; rising COVID-19 cases continue to create worry and the threat of travel plan cancellations. It is also vital that operators in the category continue their safety measures to keep travellers protected and ensure peace of mind.”
– Andrew Zmijak, Research Analyst, Consumer Behaviour

Key issues covered in this Report

  • The impact of COVID-19 on the travel and tourism market.
  • How the market for travel will fare post-COVID-19.
  • Trip occurrence in the past 12 months, travel plans in 2022, reasons for cancelling travel, accommodations for leisure trips, desired types of trips and attitudes toward travelling.
  • The challenges the market faces, market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends in the market.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
      • Executive Summary

          • Top takeaways
            • Market overview
              • Summary
                • Figure 1: Category outlook, 2022-27
              • Opportunities
                • Travel demand is expanding
                  • Resorts to see increased appeal
                    • Local travel continues to attract
                      • Challenges
                        • The state of COVID-19 can halt planned travels
                          • The uncertainty of the pandemic has made it difficult to plan a trip
                            • Inflationary pressures on the travel industry
                            • Market Factors

                              • Ballooning inflation to impact consumer spending habits
                                • Gasoline prices hit record highs
                                  • Figure 2: Average retail prices for regular gasoline in Canada, by week, 2020-22 (June)
                                • Lifting restrictions, a much-needed boon for the category
                                  • Long wait times at airports and for passports annoy consumers
                                    • Wellness tourism is a key growth sector
                                    • Competitive Strategies

                                      • Eagerness to travel again reflected through marketing
                                        • Figure 3: Air Canada Instagram post, 2022
                                        • Figure 4: Air Canada Instagram post, 2022
                                      • Time to take that dream trip
                                        • Figure 5: Red Label Vacations, online ad, 2022
                                        • Figure 6: WestJet Vacations print ad, 2022
                                        • Figure 7: Expedia Canada Instagram post, 2022
                                        • Figure 8: Quark Expeditions mobile ad, 2022
                                      • US destinations may need to do more to attract visitors
                                        • Figure 9: Colorado Tourism Office mobile ad, 2022
                                        • Figure 10: Virginia Tourism Authority mobile ad, 2022
                                        • Figure 11: Only Slightly (More) Exaggerated | Travel Oregon , 2019
                                      • Volario takes travel booking to new level
                                        • Figure 12: Volario Instagram post, 2022
                                    • Market Opportunities

                                      • The rise of the ethical traveller
                                        • Figure 13: G Adventures Instagram post, 2022
                                    • Travel in 2022 – Fast Facts

                                      • Trip Occurrence and Future Travel Plans

                                        • Travel occurrence is increasing
                                          • Figure 14: Trip occurrence in the past 12 months, 2022
                                        • Younger consumers were more likely to have travelled to US for leisure and Canada for business
                                          • Figure 15: Trip occurrence in the past 12 months, by age, 2022
                                          • Figure 16: Red Tag Vacations Instagram post, 2021
                                          • Figure 17: Pommie Travels Instagram post, 2022
                                        • Nearly half plan on travelling within Canada in 2022
                                          • Figure 18: Plans on taking a leisure trip with at least one overnight stay between now and the end of the year, 2022
                                        • Most future travel focuses on Canada
                                          • Figure 19: Plans on taking a leisure trip with at least one overnight stay between now and the end of the year, by age, 2022
                                        • Travel brands should focus on South Asian Canadians
                                          • Figure 20: Plans on taking a leisure trip with at least one overnight stay between now and the end of the year, South Asian Canadians vs overall, 2022
                                          • Figure 21: Select attitudes towards travelling (% agree), South Asian Canadians vs overall, 2022
                                        • Parents are dying to get away
                                          • Figure 22: Plans on taking a leisure trip with at least one overnight stay between now and the end of the year, by parental status, 2022
                                          • Figure 23: Greater Miami Convention and Visitors Bureau mobile ad, 2022
                                          • Figure 24: Air Canada mobile ad, 2022
                                          • Figure 25: Select attitudes towards travelling (% agree), by parental status, 2022
                                      • Reasons for Cancelling Travel

                                        • A major rise in COVID-19 cases would deter most from travelling
                                            • Figure 26: Reasons for cancelling travel, 2022
                                          • Older travellers more likely to cancel trip plans due to a few factors
                                            • Figure 27: Reasons for cancelling travel (select), by age, 2022
                                            • Figure 28: WestJet loyalty email, 2022
                                        • Accommodations

                                          • Resorts to see an increase in demand in 2022
                                            • Figure 29: Accommodations for leisure trips, 2022
                                            • Figure 30: Reunion | The Airbnb gift card, 2021
                                            • Figure 31: Iberostar Hotels Instagram post, 2022
                                          • Homeshares strike a chord with younger consumers
                                            • Figure 32: Accommodations for leisure trips in 2022 (select), by age, 2022
                                            • Figure 33: Airbnb Instagram post, 2022
                                            • Figure 34: Vrbo Instagram post, 2022
                                        • Desired Types of Trips

                                          • The family holiday takes precedence
                                            • Figure 35: Desired types of trips, 2022
                                            • Figure 36: Red Tag Vacations Instagram post, 2022
                                            • Figure 37: Porter Airlines mobile ad, 2022
                                          • Gender and age influences desired trips planned
                                            • Figure 38: Desired types of trips (select), by age and gender, 2022
                                            • Figure 39: Flight Centre Canada Instagram post, 2021
                                            • Figure 40: Scandinave Spa Blue Mountain Instagram post, 2022
                                            • Figure 41: Viking Cruises Instagram post, 2022
                                        • Attitudes toward Travelling

                                          • The vast majority want flexibility with changes in travel bookings
                                            • Figure 42: Select attitudes toward travel (% agree), 2022
                                            • Figure 43: DoubleTree by Hilton Instagram post, 2022
                                          • Safety is still on the mind of consumers
                                            • Figure 44: Safety-related attitudes toward travel (% agree), 2022
                                            • Figure 45: Safety-related attitudes toward travel (% agree), by age, 2022
                                            • Figure 46: Trivago Instagram post, 2022
                                            • Figure 47: Expedia Canada Instagram post, 2022
                                          • Local travel is still heavily in demand
                                            • Figure 48: Destination-related attitudes toward travel (% agree), 2022
                                            • Figure 49: Expedia Canada Instagram post, 2022
                                            • Figure 50: Jess Wandering Instagram post, 2022
                                        • Appendix – Data Sources and Abbreviations

                                          • Data sources
                                            • Consumer survey data
                                              • Consumer qualitative research
                                                • Abbreviations

                                                About the report

                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                Market

                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                Consumer

                                                Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                Brand/Company

                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                Data

                                                Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                *databooks not available with UK B2B Industry reports.

                                                Below is a sample report, understand what you are buying.

                                                Click to show report
                                                2024 Sample Consumer Cover

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                Trusted by companies. Big and small.

                                                Want to speak to us directly?

                                                Contact us with your enquiry and our expert global team can help.

                                                Get in touch