2024
0
India Trending Facial Skincare Routines and Formats Market Report 2024
2024-06-11T11:01:39+01:00
REP30C757DD_0A20_4D9B_B586_359DD93F7876
2195
173517
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Report
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Morning skincare routines are crucial for adults. As the focus on skincare has grown over the last few years, this presents an opportune moment for expanding the range of products…

India Trending Facial Skincare Routines and Formats Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Morning skincare routines are crucial for adults. As the focus on skincare has grown over the last few years, this presents an opportune moment for expanding the range of products offered for morning use. Currently, the morning routine solely focuses on basic cleansing and moisturising, neglecting crucial steps such as sun protection. Therefore, there’s a need to educate individuals on building a comprehensive morning skincare routine. Brands also have an opportunity to innovate with safe ingredients and use innovative textures to make morning skincare routines more appealing.

Interest in lip balms has surged. Indian adults are seeking products that go beyond simple hydration and offer multiple skincare benefits. This consumer preference towards multifunctional products showcases an opportunity for brands to enhance lip balm formulations to meet these evolving needs.

Lastly, nighttime skincare users face a wide gamut of skin issues but are decreasing their skincare usage due to a lack of time. This highlights the need for brands to stress the importance of following a dedicated night routine with products that offer overnight skin-repair functions, thus promising the consumer healthy skin.

This report looks at the following areas:

  • Key trends shaping the facial skincare category in India
  • Understanding the skincare regimen in the day, evening and night
  • Identifying the changes in skincare routines, ie if consumers are increasing, decreasing or switching products
  • Attitudes towards facial skincare products
  • Features consumers are willing to pay more for facial skincare products

Promote a comprehensive morning skincare routine and encourage usage at night for healthier skin. Expand the lip balm market through versatile products.

Twinkle Behl, Research Analyst – Beauty and Personal Care, India

Table of Contents

  1. executive summary

    • Mintel's perspective
    • Key issues covered in this Report
    • Overview
    • The outlook for trending facial skincare formats
    • Exploring the key differences between AM and PM skincare routines through AI
    • Drive the need for a comprehensive morning skincare regimen
    • Graph 1: use of facial skincare products in the morning, 2024
    • Grow the lip balm category by offering multifunctionality
    • Position nighttime skincare rituals as essential for healthy skin
  2. Key trends and market factors

    • What you need to know
    • Indian adults are becoming 'skin-tellectual'
    • The rise of a beauty-informed consumer
    • Contours of change: India is witnessing an influx of global and local skincare brands
    • Contours of change: India is witnessing an influx of global and homegrown DTC skincare brands
    • The focus on skincare grows…
    • The prevalence of skin issues is increasing among Indian consumers
    • A shift towards a broader skincare regimen
    • Indian skincare brands lead with AM and PM product segmentation
    • Innovation reshapes India's facial skincare category
    • Face/neck care launches dominate the overall skincare category
    • Graph 2: facial skincare* product launches by sub category, 2019-24
    • Indian consumers seek beauty innovations
    • While creams remain the dominant format, serums gain ground in India
    • Graph 3: facial skincare launches by formats and textures, 2019-24
    • Homegrown brands are innovating with innovative textures in facial skincare
    • Serve the interests of value-oriented Indian consumers
    • Indian consumers seek value beyond just low price
    • A shift towards convenience in skincare
    • Graph 4: factors driving consumer behaviour around value*, 2023
    • Convenience-focused claims are niche in facial skincare
    • Graph 5: facial skincare* product launches by convenience claims, 2019-24
    • Indian skincare brands are tapping into convenience trends
    • Emerging interest in the lip balm category
    • Lip balm is becoming a prominent topic of interest in the country
    • Graph 6: lip balm searches on Google, 2014-24
    • Moisturisation stood as the main advertised benefit by brands
    • Discussions surrounding the lip balm category are evolving beyond mere hydration
    • Indian DTC brands are innovating lip balms with innovative ingredients and claims
  3. what consumers want and why

    • What you need to know
    • Facial skincare routines
    • The morning skincare regimen holds the highest importance
    • Graph 7: any use of facial skincare products throughout the day, 2024
    • Indian adults are using a wider repertoire of skincare products at night
    • Graph 8: repertoire of facial skincare products used throughout the day, 2024
    • Face moisturisers and lip balm dominate the facial skincare routines of Indian adults
    • Graph 9: usage of facial skincare product formats in the past month throughout the day, 2024
    • Nearly four in 10 Indian adults adhere to their facial skincare routine without making any changes
    • Graph 10: any change in facial skincare product usage in the past six months, 2024
    • Indian adults modify skincare routines for improved results or cost saving
    • Graph 11: reasons for increasing the number of facial skincare product used in the past six months, 2024
    • Graph 12: reasons for decreasing the number of facial skincare products in the past six months, 2024
    • Chapter 1: AM routine
    • Who are the morning skincare users?
    • Morning skincare rituals centre around cleansing and moisturising
    • Graph 13: usage of facial skincare products in the morning, 2024
    • Graph 14: repertoire of facial skincare products used in the morning in the past month, 2024
    • Broaden awareness about the AM skincare routine beyond cleansing and moisturising
    • Graph 15: any change in the number of facial skincare product usage in the past six months, 2024
    • Explain the benefits of an AM skincare routine
    • Assist users in their morning routines
    • Highlight the significance of often overlooked steps such as protection
    • Graph 16: usage of facial skincare product formats in the past month, 2024
    • Highlight sunscreen as the crucial step in the skincare regimen, essential for maintaining optimal skin health
    • Elevate traditional formats beyond their basic function
    • Case study: Clinique upgrades traditional formats through innovation
    • Illustrate the risk of skipping the AM skincare routine
    • Graph 17: attitude towards not following a multistep skincare routine, 2024
    • Demonstrate how maintaining a consistent morning routine can assist in addressing skin concerns
    • Help them in layering skincare products for the AM
    • Offer morning skincare sets to avoid confusion
    • Skincare routines hinge significantly on the safety of skincare ingredients
    • Graph 18: reasons for switching previous facial skincare products with new/different ones in the past six months, 2024
    • Narrate the safety of science-backed ingredients
    • Graph 19: willingness to pay for facial skincare products backed by scientific research/clinical studies, 2024
    • Position actives in a natural light to denote safety
    • Link lightweight texture with quick absorption
    • Graph 20: attitude towards skincare products delivering quick results with minimal effort, 2024
    • Time/speed claims in India have reached a plateau
    • Graph 21: facial skincare launches by time/speed convenience claim, 2019-20 vs 2023-24
    • Enhance the texture of skincare essentials to promote rapid absorption
    • Chapter 2: evening routine (ie between AM & PM)
    • Who are evening skincare users?
    • Lip balm dominates the evening skincare routine
    • Graph 22: usage of facial skincare products in the evening, 2024
    • Stress the importance of having a lip care routine
    • Offer multi-benefits in lip care
    • Graph 23: reasons for decreasing the number of facial skincare products in the past six months, 2024
    • Expand lip balm benefits beyond hydration
    • Graph 24: lip balm* product launches with select beauty-enhancing claim, 2019-24
    • Highlight the multifunctional benefits of lip balm
    • Call out actives to highlight multifunctionality
    • Texture can serve as a primary motivator to encourage usage
    • Graph 25: reasons for switching previous facial skincare products with new/different ones in the past six months, 2024
    • Explore novel textures in lip balms
    • Refer to different seasons when discussing texture preferences
    • Graph 26: willingness to pay more for seasonal formats tailored for different weather conditions, 2024
    • Distinguish lip balms by their textures to suit various seasons
    • Resonate with seasonal delights
    • Entice with easy-to-use skincare formats for the evening
    • Graph 27: attitude towards easy-to-use skincare formats, 2024
    • Capitalise on the all-in-one stick balm trend
    • What's next: evolve beauty devices for diagnosis and care
    • Chapter 3: PM routine (before going to bed)
    • Who are the nighttime skincare users ?
    • Point out the need to address skin issues at night
    • Graph 28: attitude towards skincare products addressing specific skin concerns, 2024
    • Explain how traditional formats won't suffice for their current skin issues
    • Graph 29: facial skincare products used at night, 2024
    • Introduce tailored overnight skin repair formats
    • They are seeking simplicity in their nighttime regimes
    • Graph 30: reasons for decreasing the number of facial skincare products in the past six months, 2024
    • Make nighttime routines simpler by offering multifunctionality
    • Graph 31: attitude towards single skincare product offering multiple functions, 2024
    • Tout the benefits of multifunctional nighttime skincare products
    • Case study: multifunctional skincare for late night sleepers
    • Introduce the 'skin cycling' trend for nighttime skincare routines
    • 'Skin cycling' benefits from a positive narrative on social media
    • Why we think 'skin cycling' is an emerging trend in India
    • Case study: Indian DTC brand Foxtale promotes 'skin cycling'
    • Help adapt skin cycling based on skin issues
    • Lead with ingredients for nighttime skincare routines
    • Graph 32: willingness to pay more for ingredients for nighttime use, 2024
    • Seek inspiration from APAC brands for deeply penetrating messaging
    • Notable NPD in skincare points to small Dalton size
    • Leverage nighttime facial skincare formats to enhance mood
    • CHAID analysis: attitudes towards skincare products
    • Present sleep masks as a means of uplifting and enhancing mood
    • Leverage beauty tools for nighttime routines
    • Graph 33: willingness to pay more hands-free application, 2024
    • Position beauty tools as a hygienic way to apply products
    • Include user-friendly features and ergonomic designs
    • Embrace hands-free technology in beauty devices
  4. Appendix

    • Abbreviations
    • Consumer survey methodology
    • Social data research methodology
    • Repertoire analysis
    • CHAID analysis

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