2020
8
Trends in Baked Goods – Canada – March 2020
2021-07-10T04:14:56+01:00
OX987628
3695
140176
[{"name":"Baked Goods","url":"https:\/\/store.mintel.com\/industries\/food\/baked-goods"},{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"}]
Report
en_GB
"While the vast majority of Canadians still reach for baked goods, concerns around sugar and carbs persist. As a result, much of the innovation in the space looks to address…

Trends in Baked Goods – Canada – March 2020

£ 3,695 (Excl.Tax)

Report Summary

“While the vast majority of Canadians still reach for baked goods, concerns around sugar and carbs persist. As a result, much of the innovation in the space looks to address apprehensions around health in baked goods, balancing this consideration with indulgence, which is particularly important when it comes to sweet baked goods. This Report aims to provide an overview of Canadian’s perceived usage of bread and sweet baked goods at the category level, provide recent feedback on what matters to Canadians from a health-related perspective, offer a sense of what consumers view as most appealing from a broad positioning and flavour perspective, and explore general attitudes toward the segment. The Report also includes an overview of baking in terms of the share of Canadians who say they bake, and touches upon generational attitudes towards the activity.”

– Joel Gregoire, Associate Director – Food & Drink

This Report looks at the following areas: 

  • Quintessentially Canadian donuts appear to have grown in popularity
  • Consumers willing to compromise on shelf-life for fewer preservatives
  • Artisanal and intensely flavoured baked goods prove most appealing
  • “All-natural’s” importance extends across age groups
  • The importance of gluten-free has reached a ceiling
  • Canadians express a clear emotional connection to baking
  • It’s not just grandmas that bake

Table of Contents

  1. Overview

    • What you need to know
      • Definition
        • Bread & bread products (retail)
          • Biscuits (cookies & crackers) (retail)
            • Sweet bakery (retail)
            • Executive Summary

              • Key trends
                • Quintessentially Canadian donuts appear to have grown in popularity
                  • Figure 1: Types of sweet baked goods eaten in the past three months, 2017 vs 2019, February 2017 and December 2019
                • Consumers willing to compromise on shelf-life for fewer preservatives
                  • Figure 2: Attitudes toward transparency and preservatives, December 2019
                • Artisanal and intensely flavoured baked goods prove most appealing
                  • Figure 3: Areas of appeal in baked goods, December 2019
                • “All-natural’s” importance extends across age groups
                  • Figure 4: Important health-related options when choosing baked goods, by age, December 2019
                • The importance of gluten-free has reached a ceiling
                  • Figure 5: Important health-related options when choosing baked goods, December 2019
                • Canadians express a clear emotional connection to baking
                  • Figure 6: Important health-related options when choosing baked goods (% agree), December 2019
                • It’s not just grandmas that bake
                  • Figure 7: Baked in the past year, by gender and age, December 2019
                • What it means
                • The Market – What You Need to Know

                  • Sweet bakery enjoys robust growth versus biscuits and bread
                    • Many Canadians show interest in trying baked goods with cannabis
                      • Baked goods can help tend to Canadians’ emotional needs
                      • Market Size and Forecast

                        • Continued sweet bakery sales growth predicted
                          • Figure 8: Total Canada retail value sales and fan chart forecast of sweet bakery, at current prices, 2014-24
                          • Figure 9: Total Canada retail value sales and forecast of sweet bakery, at current prices, 2014-24
                          • Figure 10: Total Canada retail volume sales and fan chart forecast of sweet bakery, 2014-24
                        • Growth of biscuits (cookies and crackers) trails sweet bakery
                          • Figure 11: Total Canada retail value sales and fan chart forecast of biscuits, at current prices, 2014-24
                          • Figure 12: Canada retail value sales and forecast of biscuits, at current prices, 2014-24
                          • Figure 13: Total Canadian retail volume sales and fan chart forecast of biscuits, 2014-24
                        • Bread sales to remain relatively flat
                          • Figure 14: Total Canadian retail value sales and fan chart forecast of bread & bread products, at current prices, 2014-23
                          • Figure 15: Total Canada retail value sales forecast of bread & bread products, at current prices, 2013-23
                          • Figure 16: Total Canadian retail volume sales forecast of bread & bread products, 2014-23
                      • Market Factors

                        • The benefits of baked goods extend beyond the physical
                          • Figure 17: Mental/emotional health concerns, by age, March 2019
                        • Many Canadians show interest in trying baked goods with cannabis
                          • Figure 18: Marijuana/cannabis user types, May 2019
                          • Figure 19: Interest in edibles/drinkables marijuana/cannabis products, May 2019
                        • Immigration is fuelling Canada’s population growth…
                          • Figure 20: Percentage of Canadians who are visible minorities or not visible minorities, by age, 2016
                        • …and Asia is the primary source
                          • Figure 21: Distribution of immigrants living in Canada, by region of birth, 1996-2036
                      • Key Players – What You Need to Know

                        • Canadians remain ‘carb-conscious’ when it comes to baked goods
                          • Sustainability growing as a consideration
                            • Sourdough’s popularity is resurging
                            • Challenges

                              • Canadians remain ‘carb-conscious’ when it comes to baked goods
                                • Figure 22: Amix Mr. Popper’s Clever Food Dunky Zero Dark Donut with Speculoos Cream (Spain), November 2019
                                • Figure 23: Panifactum Low Carb Hearty Bread (Germany), October 2019
                                • Figure 24: Growfit Ultra Low Carb Flower (India), June 2018
                            • What to Watch

                              • Sustainability growing as a consideration
                                • Figure 25: Quantum Impact: Computing a more sustainable future (Ep. 1), February 21, 2020
                              • Sourdough’s popularity is rising
                                • Figure 26: The Essential Baking Company Sourdough Bread (US), August 2019
                                • Figure 27: Rustic Bakery Handmade Sourdough Flatbread with Olive Oil & Sel Gris (USA), January 2019
                                • Figure 28: Coles Finest by Laurent 30 Hour Recipe Sourdough (Australia), June 2019
                              • From the bread box to Breadbots
                                • Figure 29: Breadbot, January 2019
                              • Selection of bread launches in North America
                                • Figure 30: Cali’flour Foods Sweet Red Pepper Cauliflower Pizza Crusts (US), December 2019
                                • Figure 31: Dempster’s Bakery Deluxe The Pull-aparts Rolls (Canada), March 2019
                                • Figure 32: Halditam’s Minute Khana Tandoori Roti (US), September 2019
                                • Figure 33: Hot Bread Kitchen M’Smen(US), November 2019
                                • Figure 34: Casa Mexicana Lime Tortillas (Canada), February 2019
                                • Figure 35: L’Oven Fresh Apple Strüdel Breakfast (US), August 2019
                                • Figure 36: Pepperidge Farm Sweet Hawaiian Bread (US), May 2019
                                • Figure 37: Mikey’s Original English Muffins (US), April 2019
                                • Figure 38: Unbun foods Keto Mini Baguettes (Canada), November 2019
                                • Figure 39: Wild Wheat Swiss Peasant Bread (Canada), June 2019
                              • Selection of cookie and sweet biscuit launches in North America
                                • Figure 40: TH Foods Salted Caramel Protein Thins (US), July 2019
                                • Figure 41: Bite Fuel Power Bites Peanut Butter Protein Cookies (US), October 2019
                                • Figure 42: made Good Apple Cinnamon Soft baked Cookies (Canada), October 2019
                                • Figure 43: Erin Baker’s Carrot Cake The Original Breakfast Cookie (US), August 2019
                                • Figure 44: Nui Foods Snickerdoodle Cookie (US), December 2019
                                • Figure 45: Lenny & Larry’s Apple Pie Cookies (US), November 2019
                                • Figure 46: Simple Truth Free From PB & J (US), August 2019
                                • Figure 47: Nothin’ But Chocolate + Coconut + Almond Granola Cookie Bites (US), April 2019
                                • Figure 48: Starbucks Coca & Nib Premium Cookies (US), April 2019
                              • Sweet baked goods launches
                                • Figure 49: 7-Select Caramel Latte Snack Pie (US), December 2018
                                • Figure 50: Ethel’s Baking Turtle Dandy (US), February 2019
                                • Figure 51: EuroDélices Pure Butter Breton-Style Crepes (Canada), October 2019
                                • Figure 52: Hershey’s Soft Doughnut Bites with a Sweet & Creamy Chocolate (US), September 2019
                                • Figure 53: PC President’s Choice Cinnamon & Caramel Pull-Apart Rolls (Canada), July 2019
                                • Figure 54: thinkTHIN Birthday Cake Protein Cakes (US), August 2019
                                • Figure 55: Trader Joe’s Kunefe (US), August 2019
                                • Figure 56: Yuko & Love Japanese Style Taro Mochi (US), March 2019
                                • Figure 57: Flying Apron Coconut Cupcakes with Frosting (US), October 2019
                                • Figure 58: Les Préférés d’Amandine Salted Butter Caramel and Milk Chocolate Tartlets (Canada), March 2019
                            • The Consumer – What You Need to Know

                              • The majority of Canadians eat bread, but challenges exist
                                • Donuts show an uptick
                                  • Variety and quality of baked goods have improved from Canadians’ perspective
                                    • Similar to other categories, Canadians want less sugar, fat and calories
                                      • Three in five Canadians bake
                                        • Canadians view baking as a means to foster emotional connections
                                        • Baked Goods Eaten

                                          • Most Canadians eat bread, but challenges exist
                                            • Figure 59: Typed of bread eaten in the past three months, December 2019
                                            • Figure 60: ‘Any bread’ eaten in the past three months, by age, December 2019
                                            • Figure 61: Typed of bread eaten in the past three months, by age, December 2019
                                            • Figure 62: Typed of bread eaten in the past three months, non-Chinese Asians vs overall, December 2019
                                          • Cookies are king
                                            • Figure 63: Typed of sweet baked goods eaten in the past three months, December 2019
                                            • Figure 64: Types of sweet baked goods eaten in the past three months, 2017 vs 2019, February 2017 and December 2019
                                            • Figure 65: Dream Donuts, January 2020
                                          • Age impacts sweet baked goods consumption
                                            • Figure 66: Typed of sweet baked goods eaten in the past three months, by age group, December 2019
                                            • Figure 67: Post Timbits Tim Hortons Chocolate Glazed Flavoured Cereal (Canada), February 2020
                                            • Figure 68: Typed of sweet baked goods eaten in the past three months, non-Chinese Asians vs overall, December 2019
                                        • Attitudes toward Baked Goods

                                          • Canadians say that the variety and quality of baked goods has improved
                                            • Figure 69: Attitudes toward variety and quality (% agree), December 2019
                                            • Figure 70: Attitudes toward variety and quality (% agree), by age, December 2019
                                            • Figure 71: Attitudes toward variety and quality (% agree), Quebec vs overall, December 2019
                                          • Transparency remains crucial for Canadians
                                            • Figure 72: Attitudes toward transparency, ‘clean’ ingredients and specialty bakeries, December 2019
                                            • Figure 73: Attitudes toward transparency and ‘clean’ ingredients (% agree), by age and gender, December 2019
                                          • Concerns over carbs remain a challenge for baked goods
                                            • Figure 74: Attitudes towards health, December 2019
                                            • Figure 75: Attitudes towards health (% agree), by gender, December 2019
                                        • Health Options of Interest in Baked Goods

                                          • Similar to other categories, Canadians want less sugar, fat and calories
                                            • Figure 76: Important health-related options when choosing baked goods, December 2019
                                            • Figure 77: Important health-related options related to ‘low/reduced claims when choosing baked goods, by age, December 2019
                                          • ‘All-natural’ continues to show broad appeal
                                            • Figure 78: Important health-related options related to select health-related options when choosing baked goods, by age, December 2019
                                            • Figure 79: Importance of organic claims when choosing baked goods, parents of children under-18 vs non-parents, December 2019
                                        • Areas of Appeal in Baked Goods

                                          • Canadians are open to the unexpected
                                            • Figure 80: Areas of appeal in baked goods, December 2019
                                          • Women are more likely to find baked goods innovations appealing
                                            • Figure 81: Areas of appeal in baked goods, by gender, December 2019
                                            • Figure 82: Areas of appeal in baked goods, by age, December 2019
                                            • Figure 83: Areas of appeal in baked goods, by child’s age, December 2019
                                            • Figure 84: Areas of appeal in baked goods, Chinese Canadians vs overall, December 2019
                                        • Attitudes toward Baking

                                          • Three in five Canadians bake
                                            • Figure 85: Baked in the past year, December 2019
                                            • Figure 86: Baked in the past year, by gender and age, December 2019
                                            • Figure 87: Baked in the past year, by parental status, December 2019
                                          • Canadians view baking as a means to foster emotional connections
                                            • Figure 88: Love, emotional connection and social gatherings as reasons for baking (% agree), December 2019
                                            • Figure 89: Love and emotional connections as reasons for baking (% agree), by parental status, December 2019
                                          • Opportunity to support skill development
                                            • Figure 90: Perception of baking skills (% agree), December 2019
                                            • Figure 91: Perception of baking skills (% agree), by gender, December 2019
                                            • Figure 92: Perception of baking skills (% agree), by age, December 2019
                                            • Figure 93: Perception of baking skills (% agree), by parental status, December 2019
                                          • Canadians look online for baking inspiration
                                            • Figure 94: The Great Canadian Baking Show Pushed Bakers To The Limit I Season Preview, November 2017
                                            • Figure 95: Inspiration and ideation for baking, December 2019
                                            • Figure 96: Inspiration and ideation for baking (% agree), by age, December 2019
                                            • Figure 97: Inspiration and ideation for baking (% agree), by parental status, December 2019
                                            • Figure 98: Inspiration for baking (% agree), by location, December 2019
                                          • Shopping can be challenging, yet also fun
                                            • Figure 99: Attitudes baking and shopping, December 2019
                                            • Figure 100: Duncan Hines Perfect Sized for 1 Mocha Cake Mix (Canada), June 2018
                                            • Figure 101: Cuisinart Canada, Instagram post, November 2019
                                            • Figure 102: Attitudes towards skills and baking (% agree), by parental status, December 2019
                                        • Appendix – Data Sources and Abbreviations

                                          • Data sources
                                            • Sales Data
                                              • Consumer survey data
                                                • Abbreviations and terms

                                                About the report

                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                Market

                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                Consumer

                                                Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                Brand/Company

                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                Data

                                                Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                *databooks not available with UK B2B Industry reports.

                                                Below is a sample report, understand what you are buying.

                                                Click to show report
                                                2024 Sample Consumer Cover

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                Trusted by companies. Big and small.

                                                Want to speak to us directly?

                                                Contact us with your enquiry and our expert global team can help.

                                                Get in touch