2022
0
China Trends in Health and Wellness Market Report 2022
2022-06-07T04:03:39+01:00
OX1100987
3695
151926
[{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"}]
Report
en_GB
"In order to meet consumers’ expectations for preventative health solutions, health and wellness market players should focus on building vertical healthcare that helps people prevent the onset of having specific…

China Trends in Health and Wellness Market Report 2022

£ 3,695 (Excl.Tax)

Description

“In order to meet consumers’ expectations for preventative health solutions, health and wellness market players should focus on building vertical healthcare that helps people prevent the onset of having specific diseases. Companies will also stand out with innovative strategies such as managing disease from a mental health perspective, using a gender-neutral tone in marketing health products that support a healthy lifestyle, and using a gender-distinctive tone in marketing health products that target disease management.”

– Catherine Liu, Senior Research Analyst

This report will look at the following areas:

  • Market factors (including the impact of COVID-19) influencing the health and wellness market
  • Market strategies and new product trends
  • Incidence of sub-health issues and experience and concerns on specific diseases
  • Unhealthy lifestyle habits and changes in health behaviour
  • Health-related product and service features of interest
  • Attitudes towards illness management, on-site and online healthcare and commercial health insurance

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The market
    • National health literacy reaches the highest rate so far
    • Chronic disease poses big threats
    • Promoting the commercial health insurance industry to combat the ageing trend
    • The impact of COVID-19 in 2022
    • Marketing and product innovation highlights
    • Offer healthcare services to minors
    • China has room for growth in energy, antioxidation, immunity and cardiovascular health claims
    • New products in chronic disease prevention segment start to highlight high satiety and low GI
    • Growing focus on male-related claims
    • The consumer
    • Rising incidence of digestive and liver health issues
      • Figure 1: Percentage incidence of sub-health issues, China, 2021 vs 2022
    • Low number of disease sufferers, but concern is high
      • Figure 2: Disease status, China, 2022
    • Disease sufferers at different ages have their specific health behaviour focus
      • Figure 3: Changes in health behaviours, China, 2022
    • Staying up late is the number one unhealthy lifestyle habit
      • Figure 4: Unhealthy lifestyles, China, 2022
    • High privacy online healthcare and products of women’s health are most wanted
      • Figure 5: Product and service features, China, 2022
    • Disease sufferers tend to believe online medical services provide a better experience
      • Figure 6: Attitude towards offline and online medical service, by disease status, China, 2022
    • Young people are less open to discussing health struggles
      • Figure 7: Attitude towards illness management, by age, China, 2022
      • Figure 8: Attitude towards illness management, by age, China, 2022
    • What we think
  3. Issues and Insights

    • Managing disease through mental health perspective will attract over-50s
      • Figure 9: Cuncaoxin online healthcare app, China, 2021
    • Vertical healthcare solution is on the call
    • Both gender neutrality and gender distinctions have opportunity to thrive
      • Figure 10: Nø Cosmetics’ Rasieröl shaving oil, Germany, 2022
  4. Market Factors

    • Chronic disease management to work in synergy with disease risk factor control
    • Health literacy reaches the highest rate in 12 years
      • Figure 11: Chinese citizen’s health literacy rate, 2008-2020
      • Figure 12: Chinese citizen’s literacy rate on basic health knowledge, basic skills and healthy lifestyles and behaviours, 2012-2020
    • Promoting commercial health insurance industry to combat the ageing trend
  5. COVID Influences

    • COVID-19 China context
    • COVID-19 impact on the market and consumer
    • New wave of COVID-19 sprouting mental health support needs
      • Figure 13: Mental/emotional health topics of concern, China, 2022
    • Healthy food/drinks, products of healthcare/aseptic needs still hold importance despite strong priorities in stockpiling foods
      • Figure 14: Spending pattern change – spent more, 2021-22
    • Trading-up preference for health supplements remains strong
      • Figure 15: Trading up and down – health supplements, China, 2021-22
      • Figure 16: Brand switch – health supplements, China, 2021-22
  6. Marketing Activities

    • Offering healthcare services to minors
      • Figure 17: Health service corner by Meituan, China, 2021
      • Figure 18: Barrier-free First Aid by Tencent and Beijing YiZhong Charity Foundation, China, 2022
  7. New Product Trends

    • Overview of launch activities
    • Room for growth in energy, antioxidation, immunity and cardiovascular health claims
      • Figure 19: Top functional claims in food, drink and healthcare new product launches, Global and China, 2017-22
    • New products in chronic disease prevention segment move to highlight low GI and high satiety
      • Figure 20: Food, drink and healthcare new products launches, by chronic health condition-related claims, China, 2017-22 (moving annual)
    • Growing focus on male-related claims
      • Figure 21: % share of female and male demographic claims in health-related* food and drink and healthcare new product launches, China, 2017-22
    • Innovation Spotlight
    • Supporting healthy bones and joints in various directions
      • Figure 22: Ildong Foodis Haimyun Pre & Probiotics Dietary Supplement, South Korea, 2021
      • Figure 23: Jarrow Formulas EPA-DHA Balance Dietary Supplement, US, 2021
    • Offering more auxiliary oral health products to solve ‘mask breath’ issues
      • Figure 24: Examples of gum products, US and Denmark, 2020-22
    • Gut health is emerging as a cornerstone of good health
      • Figure 25: Examples of products that link gut health with a broader range of health areas, France and UK, 2021
    • Considering the heart-healthy diet concept
      • Figure 26: Ton’s functional sprouted almonds, Japan, 2022
  8. Sub-health Issues

    • Rising incidence of digestive and liver health issues
      • Figure 27: Percentage incidence of sub-health issues, China, 2021 vs 2022
    • Clear increase in three ‘highs’ is found in consumers aged 50+
      • Figure 28: Percentage incidence of sub-health issues among 50-59s, China, 2021 vs 2022
    • Eyesight issues are more skewed towards consumers aged 50+
      • Figure 29: Percentage incidence of poor eyesight, by age, China, 2021 vs 2022
    • Skin and digestive sub-health issues are becoming less gender-biased
      • Figure 30: Percentage incidence of sub-health issues, by gender, China, 2021 vs 2022
  9. Disease Status

    • Low number of disease sufferers, but concern is high
      • Figure 31: Disease status, China, 2022
    • Different ages have different disease concerns on their mind
      • Figure 32: Disease status – have it or worried about having it, by age, China, 2022
    • Men show more concerns about cardiovascular disease
      • Figure 33: Cardiovascular disease status – have it or worried about having it, by gender, China, 2022
  10. Changes in Health Behaviours

    • Family and friend bonding, learning health knowledge and healthy eating continue to be popular
      • Figure 34: Changes in health behaviours, China, 2022
    • Different ages have different health behaviour focusing on solving medical-level diseases
      • Figure 35: Changes in health behaviours – more, by disease status at different ages, China, 2022
    • Health checks covering online support could help raise the overall product value
      • Figure 36: Changes in health behaviours – more, by changes in having body checks, China, 2022
  11. Unhealthy Lifestyle Habits

    • Staying up late is the major unhealthy lifestyle habit
      • Figure 37: Unhealthy lifestyles, China, 2022
    • People get enjoyment from smoking and drinking
      • Figure 38: Unhealthy lifestyles – frequent smoking/drinking, by gender and age, China, 2022
      • Figure 39: Sub-health issues – anxiety/depression, by unhealthy lifestyles, China, 2022
  12. Product and Service Features

    • Online healthcare, data protection and women-specific are the most wanted features
      • Figure 40: Product and service features, China, 2022
    • Highlighted demographics with high privacy needs
    • Healthy young people
      • Figure 41: Selected product and service features, by age, China, 2022
    • Consumers aged 50+ who currently experience diseases
      • Figure 42: Product and service feature – promising not to disclose personal data, by consumers aged 50-59, China, 2022
    • Young men tend to be attracted to products for whole needs
      • Figure 43: Product and service feature – suitable for all people, by consumers aged 18-29, China, 2022
  13. Attitudes towards Health

    • Young people are less open to discussing health struggles
      • Figure 44: Attitude towards illness management, by age, China, 2022
      • Figure 45: Attitude towards illness management, by age, China, 2022
    • Disease sufferers tend to believe online medical services provide a better experience
      • Figure 46: Attitude towards offline and online medical service, by disease status, China, 2022
    • Wide interest in buying health insurance targeting sub-health problems
      • Figure 47: Attitudes towards health insurance, China, 2022
      • Figure 48: Target group profiles for interest in buying health insurance products targeting sub-health problems, CHAID analysis, China, 2022
  14. Appendix – Methodology and Abbreviations

    • Methodology
    • CHAID Analysis
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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