2023
0
China Trends of Online Retailing Market Report 2023
2023-11-17T06:01:51+00:00
REP76AEFF1A_13CF_47BC_8888_4D708B05DECF
3695
168072
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Report
en_GB
In this era of continued uncertainty, online shopping is not only a means to obtain desired goods, but also a way to experience immediate gratification and add more enjoyment to…

China Trends of Online Retailing Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

In this era of continued uncertainty, online shopping is not only a means to obtain desired goods, but also a way to experience immediate gratification and add more enjoyment to life.

Binyan Yao, Research Analyst, Retail, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: online shopping frequency, by channel, 2023
    • Graph 2: shopping through instant delivery platforms, 2023
    • Graph 3: perceptions of main online shopping platforms, 2023
    • Graph 4: reasons to be attracted to buy a product when browsing comprehensive shopping platforms, 2023
    • Graph 5: reasons to be attracted to buy a product when browsing short video/social commerce platforms, 2023
    • Graph 6: attitudes towards online shopping, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market overview
    • Graph 7: online retail sales of physical goods, 2016-23
    • Graph 8: online retail sales of physical goods as percentage of total retail sales of physical goods, 2016-23
    • Market factors
    • Graph 9: number of online shopping users, 2018-23
    • Graph 10: penetration of online shopping users in internet users, 2018-23
    • Graph 11: number of short video users, 2018-23
    • Graph 12: penetration of short video users in internet users, 2018-23
    • Graph 13: consumers' financial sentiment for the year ahead*, 2019-23
    • Graph 14: consumers' financial sentiment for the year ahead, 2023
    • Graph 15: ways to relieve stress, 2020-23
  3. Companies and Brands

    • Key players' performance
    • Market highlights
  4. The consumer

    • Online shopping channels and frequency of use
    • Graph 16: shopped through the following online channels in the past six months, 2022 vs 2023
    • Graph 17: online shopping frequency, by channel, 2023
    • Graph 18: shopped through the following online channels 1-3 times a week or more, by monthly household income, 2023
    • Graph 19: shopped through the following online channels 1-3 times a week or more, by age, 2023
    • Shopping through instant delivery platforms
    • Graph 20: shopping through instant delivery platforms, 2023
    • Graph 21: shopping through instant delivery platforms, by monthly household income, 2023
    • Graph 22: shopping through instant delivery platforms, by gender and age, 2023
    • Graph 23: shopping through instant delivery platforms, by living situation, 2023
    • Graph 24: impromptu purchases during work time at the office, by gender and age, 2023
    • Perceptions of online shopping platforms
    • Graph 25: perceptions of main online shopping platforms, 2023
    • Graph 26: changes in perceptions of online shopping platforms, 2022 vs 2023
    • Graph 27: perceptions of Xiaohongshu, by gender, 2023
    • Attractive aspects of comprehensive shopping platforms
    • Graph 28: reasons to be attracted to buy a product when browsing comprehensive shopping platforms, 2023
    • Graph 29: reasons to be attracted to buy a product when browsing comprehensive shopping platforms, by frequency of shopping through comprehensive shopping platforms, 2023
    • Graph 30: selected reasons to be attracted to buy a product when browsing comprehensive shopping platforms, by age of children in household, 2023
    • Attractive aspects of short video and social commerce platforms
    • Graph 31: reasons to be attracted to buy a product when browsing short video/social commerce platforms, 2023
    • Graph 32: reasons to be attracted to buy a product when browsing short video/social commerce platforms, by shopping frequency on social commerce platforms, 2023
    • Graph 33: reasons to be attracted to buy a product when browsing short video/social commerce platforms, by shopping frequency on short video platforms, 2023
    • Graph 34: selected reasons to be attracted to buy a product when browsing short video platforms and social commerce, by gender and age, 2023
    • Attitudes towards online shopping
    • Graph 35: attitudes towards the purpose of online shopping, by age and by living situation, 2023
    • Graph 36: attitudes towards online shopping, 2023
    • Graph 37: attitudes towards the valued aspects of online shopping, by age and by monthly household income, 2023
    • Graph 38: attitudes towards online shopping, 2023
    • Graph 39: attitudes towards platform choice of online shopping, by age, 2023
  5. Issues and Insights

    • Appendix – methodology and abbreviations

      About the report

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