Stay ahead of the curve and secure future growth for your business with Mintel’s Accessible Technology Market Report. The report provides a data-led understanding of accessibility in the tech industry and opportunities for brands to effectively resonate with consumer behaviour and preferences.
Key Insights Provided by This Report
- Places where consumers have experienced accessibility issues.
- Technology devices that consumers have experienced accessibility issues with.
- Accessibility features most commonly used.
- Interest in accessible innovations.
- Behaviours and attitudes towards technology and accessibility.
Accessibility in the Tech Industry: Consumer Overview
Neurodiversity and inclusive technology
Greater awareness of neurodiversity including autism and dyslexia is shedding light on new ways brands can design more inclusive technology and accessibility features. Neurodivergent consumers face a range of accessibility barriers when out of the home and when using technology. Brands can design technology with neurodiverse users in mind, for example having the option of a simplified viewing mode on websites, and gaming and social media can remove distracting and overloading sensory information.
Responding to perceptions around representation
Consumers with a physical/cognitive issue do not think there is enough disability representation in the media. Disability representation in marketing is key to demonstrating value and showing how brands have their consumers’ best interest at heart. Brands can leverage the language of empowerment, rights and self-expression, to shift perceptions around disability, raise awareness and generate confidence among disabled people regarding their intentions.
Opportunity for Brands
Voice command/voice access is the most used accessibility feature. However, usage among older generations and those with mobility issues is low, even though these groups may particularly benefit from them. Concerns about privacy may be a barrier to use, which brands should address in marketing messages.
Align your tech business strategy with the real needs and preferences of consumers in the accessible technology market. Buy your copy of this report today.
Report Scope
This Report explores accessibility in the UK technology and media industry. It examines consumer accessibility needs, accessible barriers in modern life and interest in accessible innovations across all abilities.
For the purposes of this Report, Mintel has used the following definitions:
‘Physical/cognitive issue’ refers to anyone who has a vision, hearing, mobility, communication, reading, dexterity and/or other physical/cognitive issue.
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Meet the Expert
Nikita researches and writes UK reports for the Technology and Media sector. She has previously worked on consumer insights in the Food & Drink, Retail and Household Care sector. Nikita has a MA in Social Anthropology from Goldsmiths, University of London.
Technology can empower individuals with disabilities. Brands can leverage the language of autonomy, rights, and self-expression to shift perceptions around disability.
Nikita Shergill
Research Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the accessible technology market
- What consumers want and why
- Graph 1: places in which you have experienced accessibility issues in the last two years, 2024
- Graph 2: circumstances in which you have experienced accessibility issues in the last two years, 2024
- Graph 3: attitudes towards accessibility, 2024
- Innovation and marketing
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Market Dynamics
- Macro-economic factors
- Graph 4: the financial confidence index, 2016-23
- Social, environmental and legal factors
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What Consumers Want and Why
- Consumer accessibility needs
- Graph 5: accessibility needs, 2024
- Graph 6: communication issues by age, 2024
- Graph 7: household income of people with a cognitive/physical issue by gender, 2024
- Graph 8: ownership of smartphone device by cognitive/physical issue, 2024
- Graph 9: ownership of HD TV by cognitive/physical issue, 2024
- Barriers to accessibility
- Graph 10: places in which you have experienced accessibility issues in the last two years, 2024
- Graph 11: experienced accessibility issues at ticketed events in the last two years, by physical/cognitive issue, 2024
- Graph 12: circumstances in which you have experienced accessibility issues in the last two years, 2024
- Graph 13: accessibility issues when watching TV by cognitive/physical issue, 2024
- Accessible features
- Graph 14: usage of accessibility features on any device, 2024
- Graph 15: usage of accessibility features by age 2024
- Graph 16: usage of accessibility features on any device, by any physical/cognitive issue, 2024
- Interest in accessible innovations
- Graph 17: interest in accessibility innovations by physical/cognitive issues (net), 2024
- Graph 18: interest in accessibility innovations by physical/cognitive issues, 2024
- Graph 19: interest in using a digital copy of my voice (eg for sending text-to-voice messages in your own voice) by physical/cognitive issue, 2024
- Graph 20: interest in barrier-free route/map app (ie showing accessible routes) by physical/cognitive issue, 2024
- Accessibility behaviours
- Graph 21: behaviours towards accessibility, 2024
- Graph 22: agreement with ‘developments in technology have made it easier to do things I previously struggled with (eg work, communicate with people)’, by physical/cognitive issue, 2024
- Graph 23: smart home technology ownership by physical/cognitive issue, 2024
- Accessibility attitudes
- Graph 24: attitudes towards accessibility (agree with statement), 2024
- Graph 25: think technology makes modern life more inclusive by physical/cognitive issue, 2024
- Graph 26: think technology makes modern life more inclusive, by age, 2024
- Graph 27: think artificial intelligence (AI) will marginalise disabled people further (eg will not account for accessibility needs, lack of representation for disabilities), by physical/cognitive issue, 2024
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Innovation And Marketing Trends
- Launch activity and innovation
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Appendix
- Report scope and definitions
- Methodology
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