UK Accessible Technology Market Report 2024

Stay ahead of the curve and secure future growth for your business with Mintel’s Accessible Technology Market Report. The report provides a data-led understanding of accessibility in the tech industry and opportunities for brands to effectively resonate with consumer behaviour and preferences.

Key Insights Provided by This Report

• Places where consumers have experienced accessibility issues.
• Technology devices that consumers have experienced accessibility issues with.
• Accessibility features most commonly used.
• Interest in accessible innovations.
• Behaviours and attitudes towards technology and accessibility.

Accessibility in the Tech Industry: Consumer Overview

Neurodiversity and inclusive technology

Greater awareness of neurodiversity including autism and dyslexia is shedding light on new ways brands can design more inclusive technology and accessibility features. Neurodivergent consumers face a range of accessibility barriers when out of the home and when using technology. Brands can design technology with neurodiverse users in mind, for example having the option of a simplified viewing mode on websites, and gaming and social media can remove distracting and overloading sensory information.

Responding to perceptions around representation

Consumers with a physical/cognitive issue do not think there is enough disability representation in the media. Disability representation in marketing is key to demonstrating value and showing how brands have their consumers’ best interest at heart. Brands can leverage the language of empowerment, rights and self-expression, to shift perceptions around disability, raise awareness and generate confidence among disabled people regarding their intentions.

Opportunity for Brands

Voice command/voice access is the most used accessibility feature. However, usage among older generations and those with mobility issues is low, even though these groups may particularly benefit from them. Concerns about privacy may be a barrier to use, which brands should address in marketing messages.

Align your tech business strategy with the real needs and preferences of consumers in the accessible technology market. Buy your copy of this report today.

Report Scope

This Report explores accessibility in the UK technology and media industry. It examines consumer accessibility needs, accessible barriers in modern life and interest in accessible innovations across all abilities.

For the purposes of this Report, Mintel has used the following definitions:

‘Physical/cognitive issue’ refers to anyone who has a vision, hearing, mobility, communication, reading, dexterity and/or other physical/cognitive issue.

Additional Features Included in Your Report

• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
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• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Meet the Expert

Nikita researches and writes UK reports for the Technology and Media sector. She has previously worked on consumer insights in the Food & Drink, Retail and Household Care sector. Nikita has a MA in Social Anthropology from Goldsmiths, University of London.

Technology can empower individuals with disabilities. Brands can leverage the language of autonomy, rights, and self-expression to shift perceptions around disability.

Nikita Shergill
Research Analyst