Stay ahead of the curve and future-proof your business with Mintel’s UK Air Care Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest air care market research, trends and consumer behaviours affecting your business. Get a 360° view of the air care market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost of living on air care purchases.
- Launch activity in the past year and innovation opportunities for 2024 and beyond.
- Usage and purchase frequency of air care products.
- Future air care market innovation opportunities.
- How consumers have shifted air care purchasing behaviours in the last 12 months.
Air Care Market Outlook
Air care usage dropped in 2022 as people scaled back their spending and scrutinised purchases for value. However, Mintel data indicates that consumers are starting to feel over the worst financially. There is an opportunity to entice people back to the air care market, although consumers will need to be convinced of air care product’s purpose.
Air Care Market Trends and Opportunities
Air purification interest will grow
Air quality concerns, driven by the pandemic and pollution, have placed attention on the dangers of indoor air pollution. Accordingly, consumers will seek ways to protect themselves with tech, such as air purification devices and apps that point out areas with the cleanest air, creating technology opportunities for the air care market.
- Air care market opportunity: 14% of consumers agree that products with non-toxic ingredients is most important when buying air care products.
Female focused products
Women appear to be more experimental with their purchasing decisions exploring different scents more frequently than men. Brands can tap into the willingness of women to use different scents by underlining the potential benefits they offer. For example, scents and essential oils can be linked to helping manage different stages of a female’s menstrual cycle.
- Air care market opportunity: 21% of women who buy air care products say brand preference is an important factor.
To learn more about the Air Care Market, including a five-year forecast, consumer behaviour analysis, and market opportunities recommendations, purchase our full UK Air Care Market Report.
Leading Brands in the Air Care Market
Febreeze, Yankee Candle, Glade, Air Wick.
Additional Features Included with Your Purchase
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Expert Insights from a Household Analyst
This report, written by Nikita Shergill, a leading household analyst, delivers in-depth commentary and analysis to highlight air care market trends and add expert context to the numbers.
Amid market turbulence, brands can drive air care sales through innovations that address sustainability, functional scents and concerns around indoor air pollution.
Nikita Shergill
Research Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the air care market
- Market dynamics and outlook
- Graph 1: consumers who consider their current finances healthy, 2021-23
- What consumers want and why
- Graph 2: usage of air care products in the last 12 months, 2022-23
- Graph 3: air care purchase behaviours in the last 12 months, 2023
- Graph 4: interest in air care sustainability initiatives, 2023
- Graph 5: air care fragrance preferences, 2023
- Graph 6: air care product purchase drivers, 2023
- Innovation and marketing
- Graph 7: share of new air care launches, by branded v own-label, 2018-23
- Graph 8: share of new air care product launches, by fragrance component group, 2018-23
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Market Dynamics
- Market size
- Graph 9: market size for air care, 2017-22
- Market forecast
- Market segmentation
- Market share
- Distribution channels
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Market Drivers
- Macro-economic factors
- Graph 10: GDP, 2021-23
- Graph 11: CPI inflation rate, 2021-23
- Graph 12: the financial wellbeing index, 2016-23
- Graph 13: the financial confidence index, 2016-23
- Graph 14: spending priorities, should consumers’ financial situation significantly improve, 2023
- Air care purchasing priorities
- Graph 15: priorities given to different types of household care product*, 2023
- Product safety and air quality
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What Consumers Want and Why
- Usage of air care products
- Graph 16: usage of air care products in the last 12 months, 2021-23
- Frequency of buying air care products
- Graph 17: frequency of purchase of air care products in the last 12 months, 2023
- Air care purchasing behaviours
- Graph 18: air care purchasing behaviours, 2023
- Graph 19: air care purchase behaviours, by annual household income, 2023
- Air care purchase drivers
- Graph 20: air care product purchase drivers, 2023
- Air care fragrance preferences
- Graph 21: air care fragrance preferences, 2023
- Graph 22: air care fragrance preferences, 2016
- Graph 23: air care scent preferences – repertoire analysis, June 2023
- Interest in sustainability initiatives
- Graph 24: interest in air care sustainability initiatives, 2023
- Graph 25: agreement that a deposit return scheme is a good way to boost recycling, by age, 2022
- Graph 26: interest in air care brands providing product recycling schemes, by age, 2023
- Consumer attitudes towards air care
- Graph 27: attitudes towards air care, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
- Graph 28: share of new household care product launches, by category, 2019-23
- Graph 29: new air care product launches, by branded vs own-label, 2018-23
- Graph 30: new candle product launches, by branded vs own-label, 2018-23
- Graph 31: share of new air care product launches, by sub-category, 2018-23
- Graph 32: share of new air care product launches carrying ethical & environmental claims, 2018-23
- Graph 33: share of new household care product launches carrying ethical & environmental claims, by category, 2018-23
- Graph 34: share of new air care product launches, by fragrance component group, 2018-23
- Advertising and marketing activity
- Graph 35: total above-the line, online display and direct mail advertising expenditure on air care 2018-23
- Graph 36: total spend on recorded above the line, online display and direct mail advertising, by top brands, 2022
- Graph 37: total spend on recorded above the line, online display and direct mail advertising, by top brands, 2023
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BRAND RESEARCH
- Graph 38: key metric % for selected brands operating in the air care category, 2023
- Graph 39: attitudes towards and usage of selected brands operating in the air care category, 2023
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Appendix
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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