UK Aircare – Market Dynamics 2025
Aircare brands must address consumers' demand for safe, natural and customised scents, balancing innovation with affordability to remain relevant.
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MARKET DYNAMICS
- Market size
- Consistent growth in aircare sales
- Graph 1: retail value sales of aircare, 2021-25
- Despite candles’ dominance, other formats have opportunities to drive future growth
- Market forecast
- Consistent growth comes from aircare’s essential role in daily routines
- Graph 2: retail value sales and forecast for aircare, 2019-30
- Aircare has significant opportunities for continued growth
- US-tariffs impact global supply chain of aircare ingredients
- Market segmentation
- Candles push aircare sales growth
- Graph 3: retail value sales of aircare products, by segment, 2023-25
- All formats apart from candles face challenges
- Market share
- Own-labels maintain a steady 29% market share
- Graph 4: company shares in value sales of aircare products, 2023-25
- A competitive market makes it harder for name brands to achieve strong market penetration
- P&G thrives by meeting consumers’ fundamental expectation for odour neutralisation
- Own-labels’ importance remains solid amid the cost of living crisis
- Distribution channels
- Grocery stores are the primary destination for aircare products
- Graph 5: share of retail channels used for aircare purchase, 2025
- Market drivers
- Cost of living crisis drives demand for value and comfort
- Graph 6: financial wellbeing index, 2023-25
- Rising health concerns towards the use of aircare drive demand for more transparency on ingredients
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WHAT CONSUMERS WANT AND WHY
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APPENDIX
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Market data and forecast methodology
- Aircare retail value sales by segment
- Aircare company shares
- Aircare distribution channels
- Market size and forecast
- Market forecast and prediction intervals (value)
- Forecast methodology
- Forecast methodology – fan chart
- Nielsen Ad Intel coverage
- Aircare ad expenditure
- Consumer
- Consumer research methodology
- Correspondence analysis of aircare formats
- Correspondence methodology
- Generations
This Market Dynamics report features market data extracted from Mintel’s UK Aircare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK aircare market. The full UK report is available to purchase here.
Meet the Expert Behind the Analysis
This report is written by Amanda Caridad. Amanda has over 10 years of experience in Beauty, Personal Care, and Household segments. Since 2019 at Mintel, she combines her passion for these markets with her interest in consumer behaviour, crafting insights and helping clients anticipate trends. She holds a degree in International Relations and a Marketing specialisation.
Aircare brands must address consumers’ demand for safe, natural and customised scents, balancing innovation with affordability to remain relevant.
Amanda Caridad
Global Household Analyst
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