Stay ahead of the curve and future-proof your business with Mintel’s UK Annuities and Income Drawdown Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest retirement income market research, trends and consumer behaviours affecting your business. Get a 360° view of the annuities and income drawdown market UK including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost of living on retirement income market.
- Market share of major players, competitive strategies and launch activity in the retirement income market.
- How pension savers have and plan to access pension funds in the future, including use of annuities and income drawdown.
- Consumers’ concerns about retirement and retirement income choices.
- Interest in new and emerging retirement income solutions.
Annuities and Income Drawdown Market UK: Current Outlook
A growing number of pension savers aged 45+ have postponed their retirement plans as a result of the high cost of living. More generally, there is a growing trend for people to retire later and to do so gradually. The latter has boosted interest in fixed-term products, which can be used to bridge any potential income gap.
- Retirement income market statistic: 15% of pension savers aged 45+ have postponed their retirement plans due to the cost of living.
Retirement Income Market: Opportunities and Trends
Rising base rates revive interest in annuities
The rise in interest rates over the past two years is having a positive impact on the pension annuity market. As annuity rates have risen, the product has become more appealing to pension savers who are moving into the decumulation phase. Providers need to seize this opportunity by continually developing new propositions.
- Annuities market opportunity: 28% of pension savers aged 45+ say pension annuities offer good value for money.
Dashboards will open new opportunities
Pension dashboards, once fully rolled out, will create a host of new opportunities for pension and retirement income providers, as well as advice firms.
- Retirement income market: 42% of pension saves aged 35+ want their provider to offer pension dashboards.
Purchase our UK Annuities and Income Drawdown Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Retirement Planning Market Report 2023.
Companies Featured in the Full Report
Canada Life, Scottish Widows, Legal & General, Aviva, Just Group, Aegon.
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Expert Insights from a Financial Services Analyst
This report, written by Sarah Hitchcock, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the retirement income market and add expert context to the numbers.
A rejuvenated annuity market and digital developments enabling new innovative solutions make this an exciting time for providers of retirement income products.

Sarah Hitchcock,
Global Analyst