"Beauty is holistic as value-conscious consumers seek efficacy, wellbeing and healthy ageing."
Georgia Stafford, Beauty & Personal Care Analyst
Despite ongoing financial pressures, beauty and grooming remains resilient. The market is worth an estimated £10 billion as of 2025, supported by consumers’ willingness to prioritise products that deliver emotional value, confidence and wellbeing benefits. At the same time, 79% of beauty and grooming users have noticed products becoming more expensive, increasing scrutiny of claims, efficacy and value.
One of the key sources of resilience is consumers’ tendency to view beauty as more than appearance alone. Products that connect appearance with confidence, mood, sleep, stress management or active living can strengthen relevance, provided claims remain clear and benefits easy to understand.
The rise of K-Beauty and Middle Eastern fragrance brands presents a significant competitive challenge. Their reputation for efficacy and accessible pricing is raising consumer expectations and making experimentation easier.
Meanwhile, the UK’s ageing population represents a major growth opportunity. Brands that move beyond anti-ageing language and focus on confidence, healthy-looking skin and hair and ageing well can unlock demand among older consumers, who remain under-served across many beauty categories.
Instant delivery when paying by credit card, invoice orders may take longer
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied at checkout
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
