The UK Attitudes Towards Beauty and Grooming Routines report identifies consumer attitudes towards beauty routines, attitudes towards men’s grooming routines, and changes in the beauty rituals market in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Beauty and Grooming market in the UK.
Any suggestion that wellness fatigue has set in is unfounded, with women in particular valuing the wellness and confidence-boosting merits of beauty routines. Many women who buy and use beauty and personal care products have made changes to their routines since the COVID-19 outbreak to make them feel more confident.
The rising cost of living will impact beauty and grooming routines, with the rising price of BPC products resulting in some savvy shopping behaviours which may impact repertoires.
One of the biggest threats to beauty and grooming routines is the shift to hybrid working since the pandemic, spurred on by COVID-19. This is because people tend to have a more relaxed approach to their beauty routines on work-from-home days. Opportunities, however, exist for beauty/personal care brands to address and mitigate any negative impact on routines from hybrid working.
The spotlight on climate change will inspire disruptive innovation that helps consumers carry out their beauty/grooming routines in a more sustainable manner, while increasing companies’ profit margins. Brands can instil a more circular economy approach to routines, and pre-empt the impact of rising temperatures and water shortages on beauty routines. For example, expect increased demand for cooling, low foam/fast rinse and leave-in formulas. Transparency around a brand’s eco credentials will also be key.
Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research.
Products: Haircare, fragrances, facial skincare, body skincare, colour cosmetics, soap, bath and show, shaving and hair removal.
Brands: Procter & Gamble (Pantene), NIVEA, Unilever (Dove), Sainsbury’s, Freshly Cosmetics, Addison Rae, Rituals Cosmetics, THEUBEAUTY.COM, Dr Organic, The Body Shop, Vyrao, e.l.f Beauty, Huda Beauty, Drunk Elephant, Nine, L’Oréal, Shakeup Cosmetics, Wella, La Crème Libre, Kao, Hanni, Made Beauty.
This report, written by Rosalia Di Gesu, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Pent-up demand in Q1 2022 will help drive consumer engagement with beauty/grooming routines, especially for those daily routines which have foundered since the start of the pandemic, notably applying makeup. There are opportunities to further boost consumer engagement with beauty/grooming routines by boldly conveying the confidence-boosting and wellness merits of following routines, as well as targeting new usage occasions linked to hybrid working approaches.”
Rosalia Di Gesu
Senior Innovation Analyst
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