This report examines consumer attitudes towards cosmetic procedures in the UK. Mintel’s UK Attitudes towards Cosmetic Procedures Market Report analyses the latest market data and consumer insights to provide opportunities for growth and a detailed breakdown of what consumers want and why.
The rising cost of living has had seemingly little effect on uptake of procedures, with the market benefitting from a boom in procedures in 2021/22, following a pandemic backlog. Easing inflation in the years to come will offer further support to the market, with price a common barrier to entry for consumers.
Women are more likely to agree that invasive and non-invasive cosmetic procedures are acceptable compared with men. Advertising is also disproportionately aimed at women, with these factors driving uptake amongst women. Meanwhile, 7% of cosmetic procedures were performed on men, marking a rise of 121% compared with 2020/21.
Purchase the full report for a complete overview of the market, including macro-economic factors that are having an impact.
Mintel’s full report contains an in-depth analysis of what consumers want and why, and how brands can tap into consumer demand to secure future growth.
This report, written by Maddie Malone, a leading Beauty & Personal Care Analyst, delivers in-depth commentary and analysis to highlight current consumer attitudes in the cosmetic procedures market and the impact these have on the UK industry.
Cosmetic procedures have bounced back post COVID-19. Accelerate growth by easing barriers to entry and challenging the social stigma attached to procedures.
Maddie Malone
Beauty and Personal Care Analyst
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