This report examines consumer attitudes towards cosmetic procedures in the UK. Mintel’s UK Attitudes towards Cosmetic Procedures Market Report analyses the latest market data and consumer insights to provide opportunities for growth and a detailed breakdown of what consumers want and why.
Key Issues Covered in this Report:
- The impact of the cost of living crisis on cosmetic procedures
- New regulation and the relevance for cosmetic procedures
- Uptake of surgical vs non-surgical procedures, as well as future interest
- The threat of medical tourism to the UK market
- Barriers to cosmetic procedure uptake
- Ethical concerns in relation to cosmetic procedures
Cosmetic Procedures Market – Current Landscape
The rising cost of living has had seemingly little effect on uptake of procedures, with the market benefitting from a boom in procedures in 2021/22, following a pandemic backlog. Easing inflation in the years to come will offer further support to the market, with price a common barrier to entry for consumers.
Women are more likely to agree that invasive and non-invasive cosmetic procedures are acceptable compared with men. Advertising is also disproportionately aimed at women, with these factors driving uptake amongst women. Meanwhile, 7% of cosmetic procedures were performed on men, marking a rise of 121% compared with 2020/21.
Purchase the full report for a complete overview of the market, including macro-economic factors that are having an impact.
Attitudes towards Cosmetic Procedures – Consumer Insights
- Younger Millennials are the generation who are most likely to have had two or more surgical procedures, with this generation largely having grown up during an era of social media, known to foster insecurities.
- Whilst overseas travel for procedures remains niche, it is more popular amongst women aged 16-34, with this pointing to the fact that women in this age group are likely looking to save money.
- Fear around pain is a deterrent for 27% of non-users of cosmetic procedures and those not interested in procedures, signalling room to embed a ‘pain index’ into reviews.
Mintel’s full report contains an in-depth analysis of what consumers want and why, and how brands can tap into consumer demand to secure future growth.
Expert Analysis from a BPC Specialist
This report, written by Maddie Malone, a leading Beauty & Personal Care Analyst, delivers in-depth commentary and analysis to highlight current consumer attitudes in the cosmetic procedures market and the impact these have on the UK industry.
Cosmetic procedures have bounced back post COVID-19. Accelerate growth by easing barriers to entry and challenging the social stigma attached to procedures.
Maddie Malone
Beauty and Personal Care Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the cosmetic procedures market
- Market dynamics and outlook
- Graph 1: number of surgical procedures performed, 2020/21 and 2021/22
- What consumers want and why
- Graph 2: experience of surgical and non surgical procedures, 2023
- Graph 3: interest in surgical and non-surgical procedures, by age, 2023
- Graph 4: repertoire of surgical procedures experienced, by generation, 2023
- Graph 5: barriers to cosmetic procedures, 2023
- Graph 6: interest in discounts, by repertoire of non-surgical procedures experienced, 2023
- Graph 7: attitudes toward cosmetic procedure regulation, 2023
- Innovation and marketing
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Market Dynamics
- Market size
- Graph 8: number of surgical procedures performed, 2020/21 and 2021/22
- Macro-economic factors
- Graph 9: the financial wellbeing index, 2016-23
- Graph 10: the financial confidence index, 2016-23
- Graph 11: % of respondents that said their appearance was a cause of stress in the last 12 months, 2023
- Graph 12: attitudes towards invasive and non-invasive surgery to improve appearance*, 2023
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What Consumers Want and Why
- Experience of and interest in surgical procedures
- Graph 13: experience of and interest in surgical procedures, 2023
- Graph 14: experience of surgical procedures, 2020 vs. 2023
- Graph 15: repertoire of surgical procedures experienced, by generation, 2023
- Graph 16: interest in surgical procedures, by location, 2023
- Experience of and interest in non-surgical procedures
- Graph 17: experience of and interest in non-surgical procedures, 2023
- Graph 18: Google searches for 'Turkey teeth', 2023
- Graph 19: experience of non-surgical procedures, 2020 vs. 2023
- Graph 20: interest in Botox, by age and gender, 2023
- Graph 21: interest in facial skincare procedures, by household income, 2023
- Location of cosmetic procedures
- Graph 22: % of respondents having cosmetic procedures done abroad, by age and gender, 2023
- Drivers when selecting non-surgical cosmetic practitioners
- Graph 23: drivers when selecting non-surgical practitioners, 2023
- Graph 24: interest in discounts, by repertoire of non-surgical procedures experienced, 2023
- Graph 25: interest in complimentary products for pre/post procedure, by household income, 2023
- Barriers to cosmetic procedures
- Graph 26: barriers to cosmetic procedures, 2023
- Graph 27: barriers to cosmetic procedures, by gender, 2023
- Ethical concerns relating to cosmetic procedures
- Graph 28: % of respondents who agree "the normalisation of non-surgical cosmetic procedures sends the wrong message to younger generations", by age, 2023
- Graph 29: ethical concerns relating to cosmetic procedures, by age, 2023
- Graph 30: concerns relating to cosmetic procedures, by location of cosmetic procedure, 2023
- Attitudes towards cosmetic procedures
- Graph 31: attitudes towards cosmetic procedures, 2023
- Graph 32: % of respondents who agree "it is worth paying more to have a non-surgical procedure carried out by a doctor", by age, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
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Appendix
- Supplementary data
- Report scope and definitions
- Methodology
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