2021
9
UK Attitudes towards Cosmetic Procedures Market Report 2021
2021-03-02T03:00:34+00:00
OX989552
2195
135034
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"}]
Report
en_GB
“The COVID-19 outbreak had a direct impact on cosmetic procedures with beauty salons and clinics forced to close for many months during the initial spring and winter lockdowns. While economic…

UK Attitudes towards Cosmetic Procedures Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

“The COVID-19 outbreak had a direct impact on cosmetic procedures with beauty salons and clinics forced to close for many months during the initial spring and winter lockdowns. While economic uncertainty from the pandemic could translate to a dip in the number of some cosmetic procedures in the near future, lockdown had fuelled demand for others. Spending more time looking at ourselves on-screen, consumers are prioritising investments in appearance, presenting opportunities for surgeons and beauty operators to capitalise and gain a wider consumer base. Brits have shown greater interest and accessibility to non-invasive alternatives. Such services will likely continue to grow in the coming years as the technology develops and expands to incorporate further treatments.”
– Sarah Al Shaalan, Consumer Lifestyles Analyst

Key issues covered in this Report

  • The impact of COVID-19 on cosmetic procedures.
  • Changes within cosmetic surgery industry.
  • Rising consumer interest in non-invasive procedures.
  • Demographic-related preferences.
  • Marketing strategies to expand exposure.
  • Normalising cosmetic procedures.
  • Opportunities to boost safe regulations.

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Impact of the January lockdown and the vaccination rollout
    • Economic and other assumptions
  2. Executive Summary

    • Impact of COVID-19 on cosmetic procedures market
      • Figure 1: Short, medium and long-term impact of COVID-19 on cosmetic procedures, February 2021
    • The market
    • Cosmetic surgery uptake remains significant
      • Figure 2: Trends in types of cosmetic surgeries performed, 2014-18
    • The consumer
    • Attitudes towards appearances improve
      • Figure 3: Contentment with selected body parts, September 2020
    • Experience of surgery and interest generally low
      • Figure 4: Experience of and interest in selected surgical cosmetic procedures, September 2020
    • Non-surgical cosmetic procedures in increased demand
      • Figure 5: Experience of and interest in selected non-surgical cosmetic procedures, September 2020
    • Cosmetic procedures carry less stigma
      • Figure 6: Attitudes towards surgical and non-surgical cosmetic procedures, September 2020
    • Barriers to cosmetic procedures
      • Figure 7: Main barriers to having either surgical or non-surgical procedures, September 2020
  3. Issues and Insights

    • COVID-19’s impact on the demand for cosmetic procedures
    • Non-invasive market to grow
    • Younger generation: a key audience
  4. The Market – Key Takeaways

    • Demand for surgical cosmetic procedures holds steady…
    • …as non-invasive procedures continue to gain ground
    • COVID-19 outbreak gives rise to ‘Lockdown face’
    • Hair transplant increasingly popular
    • Breast augmentation less of a trend
  5. The Market

    • COVID-19 financial pressures will slow market growth
      • Figure 8: Short, medium and long-term impact of COVID-19 on cosmetic procedures, February 2021
    • Demand for cosmetic procedures stabilises…
      • Figure 9: Trends in types of cosmetic surgeries performed, 2014-18
    • COVID-19 outbreak gives rise to ‘Lockdown face’…
    • …as non-invasive procedures continue to rise
    • Hair transplant procedures increasingly popular
    • Breast augmentation less of a trend
    • Learnings from the last recession
  6. Market Drivers

    • Financial uncertainty for the year ahead
      • Figure 10: Financial wellbeing among the UK population, February 2009-January 2021
      • Figure 11: Trends in consumer sentiment for the coming year, January 2009-January 2021
    • Obesity still a relevant issue
      • Figure 12: Prevalence of overweight and obesity in UK adults, by age, 2018
    • Social media generation
      • Figure 13: Social networks used in the last 3 months, by generation, March 2020
    • More regulation needed
  7. The Consumer – Key Takeaways

    • In a pandemic, appearance becomes less relevant for some…
    • …but a higher priority for others
    • Brits self-conscious about their teeth
    • Unhappy with hair on head
    • Experience of surgery and interest generally low
    • Men prove important audience for surgical clinics
    • Non-invasive procedures will continue to grow
    • Younger Brits seeking the “Instagram face”
    • Cosmetic procedure taboos continue to erode
    • Cost of procedures remains the main barrier
  8. Impact of COVID-19 on Consumer Behaviour

    • A return to lockdown
      • Figure 14: Levels of comfort in going to a hairdresser/barber or beauty salons, June-November 2020
    • In a pandemic, appearance becomes less relevant for some…
      • Figure 15: Changes in priorities in regards to appearance, by age, November 2020
    • …but a higher priority for others
      • Figure 16: Changes in priorities in regards to appearance, by age within gender, November 2020
  9. Attitudes towards Appearance

    • Brits self-conscious about their teeth
      • Figure 17: Contentment with selected body parts, September 2020
    • Dental dissatisfaction increases among the young
      • Figure 18: British adults’ level of contentment with the appearance of their teeth, by age, September 2020
    • Body sculpting solutions remain attractive
    • Hair dissatisfaction proves widespread
      • Figure 19: Proportion of UK adults who are unhappy about the hair on their head, by age within gender, September 2020
  10. Experience of and Interest in Surgical Procedures

    • Experience of surgery and interest generally low
      • Figure 20: Experience of and interest in selected surgical cosmetic procedures, September 2020
    • Cosmetic surgery experience higher among men
      • Figure 21: Proportion of UK adults who have undergone selected surgical procedures, by gender, September 2020
    • Millennials seeking the “Instagram face”
      • Figure 22: Proportion of consumers who have undergone selected surgical procedures, by age, September 2020
      • Figure 23: Videos of non-surgical rhinoplasty, December 2020
    • Younger adults show greater interest in hair transplants
      • Figure 24: Proportion of adults who have undergone hair transplant, by age within gender, September 2020
  11. Experience of and Interest in Non-surgical Procedures

    • A growing market
      • Figure 25: Experience of and interest in selected non-surgical cosmetic procedures, September 2020
    • Facial treatments to grow in popularity
      • Figure 26: Proportion of UK adults who are interested in having skin treatments in the future, by age, September 2020
    • Men prove equally experienced in facial procedures
      • Figure 27: Proportion of UK adults who have undergone selected non-surgical procedures, by gender, September 2020
    • Young women interested in Botox…
      • Figure 28: Proportion of adults who have had Botox or would be interested in having, by gender within age, September 2020
    • …and skin treatments and non-surgical facelifts
      • Figure 29: Proportion of UK adults who have had or are interested in non-surgical facelifts, by age within gender, September 2020
  12. Attitudes towards Cosmetic Procedures

    • Cosmetic procedure taboos continue to erode
      • Figure 30: Attitudes towards surgical and non-surgical cosmetic procedures, September 2020
    • Shifting to the high street
      • Figure 31: Proportion of UK adults who view high street beauty stores as trustworthy as clinics, by age, September 2020
    • Competing with the devices market
  13. Barriers to Undergoing Cosmetic Procedures

    • Cost of procedures remains the main barrier
      • Figure 32: Main barriers to having either surgical or non-surgical procedures, September 2020
      • Figure 33: Screengrab from Groupon showing types of price promotions available online, December 2020
    • Concerns about unnatural results…
    • …but procedure imaging remains controversial
    • A need for more regulation
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch