Understand the current trends and consumer attitudes towards the food packaging market in the UK. Use Mintel’s in-depth food packaging market research to become more informed about your industry. This report examines the impact of regulatory changes in the food packaging industry, consumer perceptions of sustainability, and key innovations and food packaging trends. Read on to discover our insights.
Sustainability and recyclability are key issues in the current market for the food packaging industry. However, there is uncertainty among consumers about the green credentials of packaging types, with over half deeming it difficult to know which type of food packaging is the most sustainable. Brands should do more to highlight recyclability and packaging choices to keep consumers engaged.
As the cost-of-living crisis continues to raise pressure on household finances, sustainability is taking a backseat for many consumers when it comes to grocery shopping. Food packaging is no exception. Nonetheless, it still remains an important issue and brands will need to continue to do more to address issues around food packaging waste and recyclability.
Many consumers worry about food packaging waste ending up in the environment. Recyclability has a notable role to play in quelling such concerns and helping companies avoid their packaging being a turn-off for consumers. Almost half of consumers view packaging that is recyclable as a sustainable option. This highlights the need for brands to continue focusing on widely recycled materials in packaging development.
Over half of consumers find information about the overall environmental impact of packaging appealing. This appetite for information suggests the brands should drive awareness of why their chosen packaging type is an overall responsible choice. Furthermore, packaging designs featuring easily separable, recyclable components instead of hard-to-recycle multilayer materials can address consumer concerns around sustainability in food packaging.
Purchase our full report to understand more about the food packaging industry, or take a look at our UK Food and Drink Packaging Market Report.
Sainsbury’s, Ocado, Tesco, Asda, Waitrose, Aldi, Lidl, Iceland, Walkers, Warburtons, Yeo Valley, Quality Street, Carte D’Or (Unilever), Arla.
This report, written by Angharad Goode, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Food Packaging market and add expert context to the numbers.
Sustainability remains one of the biggest topics for food packaging, with many consumers worried about food packaging waste ending up in the environment. Highlighting recyclability and recycled content stands to keep consumers engaged. Low emissions are a low concern amongst consumers, putting an onus on companies to drive awareness of this core issue. Food refills attract strong consumer interest and represent a long-term opportunity.
Angharad Goode
Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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