Align your strategies with what your audience really wants and future-proof your business with Mintel’s UK Attitudes towards Gluten-/Wheat-Free Food Market Report. Inside the full report, you’ll be provided with consumer-led market intelligence that outlines the latest trends in consumer behaviour that are affecting your industry, alongside data-driven recommendations to help you stay ahead of the competition.
The cost-of-living crisis is putting considerable pressure on the free-from food industry. Consumers are put off by gluten- and wheat-free products’ higher price when compared to standard equivalents.
Due to the ongoing income squeeze, money is tight for many consumers. However, this presents an opportunity for brands, half of gluten-/wheat-free buyers prioritise treats over essentials when money gets tight. Highlighting the appeal of indulgent food options in times of uncertainty.
In the long term, brands and products with strong sustainability credentials can win favour with consumers. A gluten-/wheat-free product being more sustainable than a standard equivalent would prompt over a quarter of consumers to buy it. Furthermore, sustainable packaging would encourage 23% of buyers to purchase a product.
Purchase our full report to understand more about consumer attitudes towards gluten-/wheat-free food and learn about innovation opportunities to help your business during times of economic uncertainty.
Looking to learn more about the UK free-from industry? Take a look at our UK Free-From Food Market Report, or explore our extensive food industry market research.
Warburtons, Genius, Dr. Schär, BFree, Mrs Crimble’s, Juvela, Lazy Day.
This report, written by Alice Pilkington, a senior food and drink analyst, delivers in-depth commentary and analysis to highlight current trends in the UK gluten-free food market and add expert context to the numbers.
The income squeeze is putting considerable pressure on the gluten-/wheat-free market, exacerbated by these products’ higher price than their standard equivalents’. Prioritisation of gluten-/wheat-free treats over essentials if money was tight and interest in brand collaborations point to opportunities to keep people engaged. Meanwhile, making sustainable ingredients more central to products’ proposition can tap into the longer-term focus on planetary health.
Alice Pilkington
Senior Food and Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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