Use of prescription weight loss drugs like Wegovy and Mounjaro is currently low, but interest is growing. Among 18-34-year-olds trying to lose or maintain weight, 48% have either used prescription weight loss drugs in the past year or are interested in doing so in the future. Awareness is likely higher among young adults due to social media coverage and reported celebrity use of other drugs, most notably Ozempic.
The rise of health data tracking gives consumers access to more health information than ever. While this can be a powerful tool, it can also be overwhelming and lead to misinterpretation of results. A constant influx of sensitive data can lead to obsessive monitoring and, even, worsen health anxieties.
Demand and availability for at-home testing has grown, offering consumers a more proactive and convenient way to manage their health. Testing at home also has the potential to speed up diagnosis and access to treatment, leading to better health outcomes. However, tests must come with clear guidance on interpreting results and appropriate after-care, such as in-store support hubs or QR codes in kits to provide additional resources.
Growing interest in weight loss methods offers opportunities, but promoting sustainable lifestyle changes with responsible messaging is more important than ever.
Francesca Smith, Senior Research Analyst – Consumer Lifestyles
This Report examines the health management behaviours and attitudes of consumers, including a focus on weight management.
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