The cost of living crisis has exacerbated existing health inequality. Day-to-day financial health is difficult to entangle from mental and physical health and socio-economic factors significantly impact how, and if, someone can effectively manage their health. The pressure of the last couple of years has also pushed health further down the priority list for consumers in the most vulnerable situations.
Consumers have a wide range of motivations to be healthy, above all is to feel fit, happy and prevent future health issues. The positive impact of behaviours, such as spending time with loved ones and improving work/life balance, on health is increasingly being recognised too. This holistic approach to health management opens up opportunity for brands, across various sectors, to be involved in the pursuit of wellness.
Key Issues Covered in this Report
- Economic and social factors impacting the health of UK consumers, including the cost of living crisis and the ageing population
- Self-reported physical and mental health status of UK consumers, including health issues experienced in the last 12 months
- Motivations behind why consumers put effort into being healthy
- Health management behaviours adopted and products and services used in the last 12 months
- Attitudes towards health management, including digital healthcare and alternative approaches to health management
Meet The Expert
Francesca Smith joined Mintel in September 2021 as a Market Research Analyst in the Consumer Lifestyles Research team with previous experience in market analysis, market research and knowledge of consumer trends. Francesca holds a First Class BSc (Hons) degree in Psychology.
Health management is becoming an increasingly holistic pursuit opening up opportunities for brands across sectors to support consumers’ health and wellbeing goals.
Francesca Smith
Senior Research Analyst – Consumer Lifestyles
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for health management
- Market dynamics
- Graph 1: healthy life expectancy at birth 2018-20, by gender and deprivation level of area
- Graph 2: population estimates age breakdown, 2004-64
- Graph 3: overweightness and obesity prevalence, by age, 2021
- What consumers want and why
- Graph 4: state of mental health, 2023
- Graph 5: state of physical health, 2023
- Graph 6: health management products/services used in the last 12 months, 2023
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Market Dynamics
- Macro-economic factors
- Graph 7: CPI inflation rate, 2021-24
- Graph 8: consumer financial wellbeing index, 2016-23
- Graph 9: consumer issues experienced in the last two months, 2024
- Social, environmental and legal factors
- Graph 10: population estimates age breakdown, 2004-64
- Graph 11: healthy life expectancy at birth 2018-20, by gender and deprivation level of area
- Graph 12: overweightness and obesity prevalence, 2021
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What Consumers Want and Why
- State of physical and mental health
- Graph 13: state of mental health, 2023
- Graph 14: state of physical health, 2023
- Graph 15: consumers who describe their mental health as ‘very healthy’, by age, 2023
- Graph 16: state of physical health, by age, 2023
- Graph 17: state of physical and mental health, by financial situation, 2023
- Experience of health issues
- Graph 18: experience of health issues in the last 12 months, 2023
- Graph 19: experience of health issues, by gender, 2023
- Graph 20: experience of mental health conditions in the last 12 months, by gender and age, 2023
- Effort put into being healthy
- Graph 21: effort put into being healthy, 2023
- Health motivations
- Graph 22: top motivations for putting in effort to be healthy, 2023
- Graph 23: top motivations for putting effort into being healthy, by age, 2023
- Graph 24: motivations for putting in effort to being healthy for adults who have experienced chronic illness in the last 12 months, 2023
- Health management behaviours
- Graph 25: health management behaviours adopted in the last 12 months, 2023
- Graph 26: health management behaviours in the last 12 months, by age, 2023
- Graph 27: working adults who have improved their work/life balance to manage their health in the last 12 months, by generation, 2023
- Graph 28: adults who have moderated their alcohol intake to manage their health in the last 12 months, by generation, 2023
- Graph 29: health management behaviours in the last 12 months, by effort put into being healthy, 2023
- Health management tools
- Graph 30: health management products/services used in the last 12 months, 2023
- Graph 31: health management products used in the last 12 months, by age, 2023
- Graph 32: repertoire analysis of product/services used to manage health, by age , 2023
- Graph 33: adults who have used exercise and sleep trackers to manage their health in the last 12 months, by age, 2023
- Graph 34: adults who have used functional food and drink to manage their health in the last 12 months, by generation, 2023
- Attitudes towards health management
- Graph 35: “I usually let common illnesses subside on their own”, by generation, 2023
- Graph 36: attitudes towards digital healthcare and alternative approaches to health, 2023
- Graph 37: “Conflicting health information make it difficult for me to understand how to be healthy”, by age, 2023
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Appendix
- Report scope and definitions
- Methodology
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