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Rising living costs in 2022 led many people to reassess their spending, including on groceries. Many made the healthiness of their diets a lower priority, with a marked dip in those reporting to eat healthily all/most of the time. With consumer finances expected to improve gradually going forward, healthy dietary choices will become more front of mind. Some 42% of food and drink buyers report that they would step up their buying of healthy food/drink products as the cost of living crisis eases.
Ultra-processed foods (UPF) are the latest health foe in the limelight, making headlines in 2023. This media focus has caught the attention of many consumers, 46% having noticed news/social media stories about UPFs recently and 64% thinking that highly processed foods are unhealthy. A renewed consumer focus on health as the cost of living crisis eases will put further pressure on brands to combat such connotations.
The benefits of eating a wide variety of plants has been spotlighted of late by industry commentators and nutrition experts. This focus on plant variety builds upon the established role of fruit and vegetables in a healthy diet. Efforts to lean into the momentum around this trend should chime.
Purchase the full report for more consumer insights and innovation opportunities in the healthy eating market. Readers of this report may also be interested in Mintel’s The Future of Nutrition, Health and Wellness.
This report is written by Claire Finnegan, Food & Drink Analyst. Claire joined Mintel in 2022, writing and producing reports covering a variety of topics in the food and drinks market. Prior to joining Mintel, Claire obtained a BSc in Nutrition, Food and Business Management from the University of Galway. Alongside her studies, she also gained food industry experience while working for a food producer in Ireland.
A renewed consumer focus on health as the cost of living crisis eases will support sales of BFY products and put pressure on those with a less healthy image.
Claire Finnegan
Food & Drink Analyst
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