Stay ahead of the curve and future-proof your business with Mintel’s UK Attitudes towards Healthy Eating Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Despite the COVID-19 outbreak having increased many consumers’ emphasis on healthy eating, healthy eating intentions fell back in 2022. For many consumers, healthy diets are being compromised as money-saving takes centre stage during the cost of living crisis. Helping consumers to eat healthily on a budget offers ripe opportunities for brands and retailers to build meaningful engagement.
Focus on Soil Health
An increasing number of consumers believe that growing food in a way that promotes good soil health, such as organically or through regenerative farming, makes it more nutritious. This indicates that soil health warrants more attention from food brands, not just for its role in food sustainability but also for its scope to drive consumer engagement.
Battle between pleasure and health
Enjoyment tends to supersede healthiness for many consumers. While this is very positive news for more indulgent food and drink categories, it presents a significant barrier for better-for-you NPD, given that taste is often seen to be compromised for such products. Health campaigns need to reverse the pleasure-over-health mentality, for example, by bringing tangibility to the long-term impacts of their diets by encouraging younger people to visualise their future selves.
To learn how to connect with your audience, purchase our full UK Attitudes towards Healthy Eating Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Mars, Bounty, Galaxy, Eat Natural, Nature Valley, Go Ahead, Rowntree, Mr Kipling, Proper Crisps, Kettle, Walkers, Nestlé, Quaker.
This report, written by Emma Clifford, a leading Food industry analyst, delivers in-depth commentary and analysis to highlight current trends in the healthy eating market and add expert context to the numbers.
With the cost-of-living crisis hampering healthy eating, helping consumers to eat healthily on a budget will resonate widely, with the grocers in a strong position to offer meaningful support here. Strong nutritional credentials can boost foods’ good value for money perceptions, especially if linked to long-lasting satiety. Meanwhile, forging links to relaxation is timely during this stressful period.
Emma Clifford
Associate Director Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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