2023
9
UK Attitudes towards Home Delivery and Takeaway Consumer Report 2023
2023-03-30T03:05:36+00:00
REP0B7ADAC7_AEB0_4F4A_BC30_BFEF2408AE67
1495
161922
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"},{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumer-insights\/consumer-attitudes"}]
Report
en_GB
“Consumers have reduced the frequency of their orders since late 2021, as many people returned to their pre-COVID-19 habits, replacing takeaway services with the special experiences that only in-person dine-in…

UK Attitudes towards Home Delivery and Takeaway Consumer Report 2023

Market Intelligence Reports - What's Included
  • Interactive Databook
  • Multiple Report Formats
  • Access to Clients Portal
  • Custom Presentation Tool

Key Issues Covered in this Report

  • The impact of cost-of-living crisis on the home delivery and takeaway market.
  • Changes in home delivery and takeaway participation and ordering methods.
  • Factors that influence consumers’ choice of home delivery and takeaway restaurant.
  • Consumers’ attitudes towards home delivery and takeaway services.
  • Consumers’ perceptions of the Just Eat, Uber Eats and Deliveroo brands.

Expert Insights from a Foodservice Analyst

This report, written by Trish Caddy a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the foodservice market and add expert context to the numbers.

Consumers have reduced the frequency of their orders since late 2021, as many people returned to their pre-COVID-19 habits, replacing takeaway services with the special experiences that only in-person dine-in participation can provide. As the rising cost of living has made ordering home delivery and takeaway regularly less appealing, the market is working hard to maintain trading levels as profit margins are squeezed by rising costs and inflation, and relentless consumer demand for free delivery and meal deals.”

Trish Caddy - Research Analyst

Trish Caddy
Principal Analyst – Foodservice

Collapse All
  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The outlook for home delivery and takeaway
    • Now
    • Next
    • Future
    • The market
    • Demand for eating on the go supports takeaway market
      • Figure 1: Food behaviours towards eating on the go, 2016-23
    • Businesses urged to get ready for reforms to cut packaging waste
    • Companies and brands
    • Awareness of the leading food delivery aggregators tops 90%
      • Figure 2: Key metrics for selected brands, 2023
    • On-demand grocery delivery services
    • The consumer
    • Consumers have reduced the frequency of their orders
      • Figure 3: Annual changes in takeaway/home delivery food purchase frequency, 2019-23
    • Decline in buying directly has eased
      • Figure 4: Annual changes in ordering direct from a restaurant/takeaway vs through third-party ordering/delivery service, 2019-23
    • Direct ordering driven mostly by home deliveries
      • Figure 5: Methods of direct order, 2023
    • Usage remains substantially ahead of pre-pandemic levels
      • Figure 6: Annual changes in usage of third-party aggregators in the last 12 months, 2019-23
    • Chinese and pizza come out on top
      • Figure 7: Takeaway/home delivery food preferences, 2023
    • Willingness to access calculated promotions
      • Figure 8: Participation in emerging takeaway/home delivery concepts, 2023
    • Customisation is the order of the day
      • Figure 9: Key factors when choosing takeaway/home delivery, 2023
    • Impact of the cost-of-living crisis on treat purchases
      • Figure 10: Attitudes towards home delivery and takeaway, 2023
  3. Issues and Insights

    • Impact of the cost of living on the home delivery and takeaway market
    • Rely on deals and offers
    • Focus on customer loyalty loop
    • Treat purchases
    • A widening gap between demand for human experience and technology
    • Future of delivery-only concepts
  4. Market Drivers

    • Demand for eating on the go supports takeaway market
      • Figure 11: Food behaviours towards eating on the go, 2016-23
    • Businesses urged to get ready for reforms to cut packaging waste
    • Inflation is the key concern for consumers and brands…
    • …and despite government support, energy prices are still a major concern
    • Rising interest rates mean that the pressure will move up to middle- and higher-income households
    • High inflation and rising interest rates will compound the impact of the slowing recovery
    • Consumer spending power will be curbed
    • Unemployment is at a near-50-year low
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 12: Household financial wellbeing index, 2016-22
    • …and most people are feeling the effects of price rises
      • Figure 13: British household confidence, 2023
  5. Launch Activity and Innovation

    • Third-party aggregators’ new distribution channels
    • On-demand grocery delivery services
      • Figure 14: Price comparison between groceries ordered directly from Sainsbury’s (collection and home delivery), Deliveroo and Uber Eats in north London, 2023
    • Bricks-and-mortar stores
    • New foodservice partners
    • Foodservice operators’ alternative retail concepts
    • New delivery-only operators
    • Travel hub outposts
    • Drive-throughs
    • Late-night delivery
    • Emerging ordering methods
    • Buy now pay later
    • Non-exclusive agreements
    • Omnichannel marketing
    • Sustainability in takeaways
    • Eco-friendly packaging
    • Healthy eating
  6. Brand Research

    • Brand map
      • Figure 15: Attitudes towards and usage of selected brands, 2023
    • Key brand metrics
      • Figure 16: Key metrics for selected brands, 2023
    • Brand attitudes: Just Eat stands out as a trusted brand
      • Figure 17: Attitudes, by brand, 2023
    • Brand personality: Opportunities to leverage ethical credentials to increase relevance among over-35s
      • Figure 18: Brand personality – macro image, 2023
    • Brand personality: Convenience is most salient trait, especially among Gen-Xers
      • Figure 19: Brand personality – micro image, 2023
  7. Annual Changes in Frequency of Use

    • Consumers have reduced the frequency of their orders
      • Figure 20: Annual changes in takeaway/home delivery food purchase frequency, 2019-23
    • Worse-off consumer usage ahead of pre-pandemic levels
      • Figure 21: Annual changes in weekly takeaway/home delivery food purchase frequency, by financial situation, 2019-23
  8. Ordering Methods

    • Decline in buying directly has eased
      • Figure 22: Annual changes in ordering direct from a restaurant/takeaway, 2019-23
    • Plateauing of the third-party ordering/delivery service usage
      • Figure 23: Annual price comparison of a Papa John’s identical small pizza, by third-party delivery services and in-person collection, based on a search in Archway, London, 2022 and 2023
    • Direct ordering driven mostly by home deliveries
    • Home delivery
    • Collection
    • In-person
    • Drive-through
    • Mobile caterer
      • Figure 24: Methods of direct order, 2023
  9. Third-party Delivery Services

    • Usage remains substantially ahead of pre-pandemic levels
      • Figure 25: Annual changes in usage of third-party aggregators in the last 12 months, 2019-23
    • Just Eat leads the market in terms of consumer usage
      • Figure 26: Third-party aggregators used to order home delivery and takeaway, 2023
    • Younger generations are core users
      • Figure 27: Usage of third-party aggregators in the last 12 months, by generation, 2023
  10. Popular Cuisines

    • Chinese and pizza come out on top
      • Figure 28: Takeaway/home delivery food preferences, 2023
  11. Emerging Concepts

    • Willingness to access calculated promotions
      • Figure 29: Participation in emerging takeaway/home delivery concepts, by age, 2023
    • Willingness to help reduce food waste
    • Willingness to order from dark kitchens
  12. Ways to Encourage Usage

    • Customisation is the order of the day
      • Figure 30: Key factors when choosing takeaway/home delivery, 2023
    • Sustainability at risk of becoming a privilege
    • Strong value propositions broaden home delivery and takeaway’s appeal – TURF analysis
      • Figure 31: TURF Analysis – Key factors when choosing takeaway/home delivery, 2023
  13. Attitudes towards Home Delivery and Takeaway

    • Impact of the cost-of-living crisis on treat purchases
      • Figure 32: Attitudes towards value of home delivery and takeaway, 2023
    • Scope for more aggregator-supermarket tie-ups
      • Figure 33: Attitudes towards third-party ordering/delivery apps, by age, 2023
    • Demand for delivery experiences centred around hyper-convenience
    • Tracking capabilities
      • Figure 34: Attitudes towards use of advanced technology in home delivery and takeaway, 2023
    • Emerging home delivery and takeaway methods
      • Figure 35: Attitudes towards autonomous home delivery and takeaway – CHAID – Tree output, 2023
    • Older consumers demand human experience
      • Figure 36: Attitudes towards direct phoning in to order home delivery and takeaway, by age, 2023
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
    • TURF analysis methodology
      • Figure 37: Table – TURF Analysis – Key factors when choosing takeaway/home delivery, 2023
    • CHAID analysis methodology
      • Figure 38: Attitudes towards Takeaways and Home Deliveries – CHAID – Table output, 2023

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Below is a generic PDF sample report. Understand what you are buying.

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 1,495 (Excl.Tax)
  • Instant access when you pay by credit card
  • Add multiple reports to your cart to receive a discount
Add to cart

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

UK Attitudes towards Healthy Eating Consumer Report 2025

£ 2,195

The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses...

Find out more

UK Contract and Event Catering Market Report 2025

£ 2,195

Contract catering is evolving, influenced by changing work habits, younger values and food as a lifestyle. Notably, 80% of UK workers say free...

Find out more

UK Gen Alpha’s Parents’ Attitudes towards Children’s Food and Drink Consumer Report 2025

£ 2,195

Some 62% of parents/grandparents of 0-15 year olds are happy to take nutritional advice for their child/grandchild from an AI. Use of this...

Find out more

UK Menu Trends: Spring/Summer 2025

£ 2,195

From foraged cocktails to global dessert fusions, the UK dining scene embraces bold, sustainable, and boundary-pushing experiences. Trish Caddy, Associate Director - Foodservice Market Definitions Mintel's bi-annual Report delves into the...

Find out more

UK Attitudes towards the Evening Meal at Home Consumer Report 2025

£ 2,195

Making meals healthier remains the top reason for people to cook/part-cook evening meals. Widespread efforts to bring plant variety to evening meals suggest an opportunity for shortcut products...

Find out more

UK Foodservice Delivery and Takeaway Market Report 2025

£ 2,195

Takeaway decisions are now shaped by value, trust and experience, influenced by reviews, loyalty perks and emotional connections to brands. Trish Caddy, Associate Director - Foodservice Market Definitions This Report focuses...

Find out more

Trusted by global industry leaders

Epsilon logo

We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

Virginia Harvey, Secondary Research Manager, Epsilon
Bauer Media Group logo

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group
Amazon logo

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Wincanton logo

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton
Jackman logo

At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.

Alana Gavin, VP Research and Insights, Jackman

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more