2021
9
UK Attitudes towards Home-Delivery and Takeaway Food Industry Report 2021
2021-03-12T03:51:42+00:00
OX1042495
2195
135509
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Report
en_GB
“The takeaway industry was gathering momentum prior to COVID-19 and the closure of restaurants has accelerated this further. Third-party aggregators, such as Just Eat and Deliveroo, have effectively helped operators…

UK Attitudes towards Home-Delivery and Takeaway Food Industry Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Home-Delivery and Takeaway Food industry, including the behaviours, preferences and habits of the consumer.

With the ‘stay at home’ mandate coming into place in early 2020, usage of home delivery and takeaway services have risen massively. As of November 2020, 49% of home delivery customers used a third-party ordering / delivery service, with takeaway usage increasing to 81%.

While many takeaway foodservice locations were able to remain open, they saw a large decrease in in-person sales because of the closure of many workplaces and other non-essential shops, and the ban on unnecessary travel. Many smaller and independent foodservice businesses who previously didn’t offer delivery were forced to change due to necessity. This saw a huge rise in companies working with third-party delivery services like Just Eat and Uber Eats.

Some companies have also built new infrastructure to compete with these third-party services, with many local aggregators growing to rival national companies thanks to their understanding of local taste and sense of community. As well as traditional takeaway meals, there have been further innovations in cook-at-home restaurant meal kits, subscription models, and alcohol from local pubs and bars.

This report studies the boost that COVID-19 gave the takeaway foodservice industry, as well as the longer lasting market benefits as more and more people use delivery services. It also looks at the possible long term issues for traditional foodservice locations and innovations towards unmanned markets.

Quickly understand

  • The impact of COVID-19 on the takeaway and home delivery market.
  • Changes in takeaway and home delivery ordering methods.
  • Factors that influence consumers’ choice of takeaway/home delivery restaurant.
  • Consumers’ perceptions of common takeaway packaging formats.

Covered in this report

Brands: McDonalds, Fuller’s Brewery, Hull Kitchens, GoGetters, Claridge’s, Pret A Manger, Greggs, YO! Group.

Delivery: Uber Eats, Deliveroo, Just Eat, Royal Mail.

Expert analysis from a specialist in the field

Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The takeaway industry was gathering momentum prior to covid-19 and the closure of restaurants has accelerated this further. Third-party aggregators, such as Just eat and Deliveroo, have effectively helped operators to roll out and manage home delivery services. Whilst many operators will shift their focus back to dine-in trade once restaurants reopen, the legacy of the pandemic will see consumers continue to have a greater range of takeaway options than they did before, well into the future.

Trish Caddy
Foodservice Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
    • COVID-19: Market context
    • Impact of the January 2021 lockdown and the vaccination rollout
    • Economic and other assumptions
  2. Executive Summary

    • Impact of COVID-19 on takeaway and home delivery
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on Home Delivery and Takeaway, 24 February 2021
    • The market
    • Impact of 4 January national lockdown on foodservice
    • The barriers to walk-in takeaways
    • The implications of relaxed takeaway regulations
    • Companies and brands
    • COVID-19 has changed the way consumers order takeaway and home delivery
    • Third-party apps: a crutch holding up the foodservice market
    • The consumer
    • Closures and fears of exposure accelerated shift to takeaway/home delivery
      • Figure 2: Changes in online shopping vs ordering takeaways/home delivery, 8 December 2020-12 February 2021
    • Increased accessibility of home deliveries
      • Figure 3: Annual changes in takeaway/home delivery food purchase frequency, November 2018-20
    • Third-party delivery services become common practice
      • Figure 4: Annual changes in ordering methods, November 2018-20
    • Dinner deliveries offer lifeline for foodservice
      • Figure 5: Most popular mealtimes, November 2020
    • Most people order takeaways based on cuisine type and distance
      • Figure 6: Important factors that drive purchase, November 2020
    • Potential for low-cost food/drink subscriptions to appeal
    • Unmanned micro-market solutions appeal to under-35s
    • Third-party app users most engaged in new delivery concepts
    • Age differences in sustainable packaging priorities
      • Figure 7: Takeaway/home delivery behaviours, November 2020
    • Most positive perceptions of plastic
      • Figure 8: Attributes associated with takeaway/home delivery packaging – Correspondence Analysis, November 2020
  3. Issues and Insights

    • Is home delivery a “bubble” waiting to burst?
    • Local aggregators will saturate the market
    • National courier services widen brand reach
    • Click-and-collect cuts out the middleman
    • Meanwhile, underlying demand for dining out remains strong
    • New delivery innovations that will stick
    • Dark kitchens: expansion strategy
    • Meal kits and grocery range: passive income
    • A strong brand will stand the test of time
    • Leveraging brand familiarity
    • Building long-term brand loyalty
  4. The Market – Key Takeaways

    • Impact of 4 January national lockdown on foodservice
    • The barriers to walk-in takeaways
    • The implications of relaxed takeaway regulations
  5. Market Drivers

    • Impact of 4 January national lockdown on foodservice
      • Figure 9: Consumer anticipation, 4-12 February 2021
    • The implications of relaxed takeaway regulations
    • The barriers to walk-in takeaways
  6. Companies and Brands – Key Takeaways

    • COVID-19 has changed the way consumers order takeaway and home delivery
    • Place
    • Product
    • Price
    • Promotion
    • Third-party apps: a crutch holding up the foodservice market
  7. Competitive Strategies

    • Third-party apps: a crutch holding up the foodservice market
    • Just Eat Takeaway.com
    • Deliveroo
    • Uber Eats
    • Competing with giants
    • Localised third-party ordering/delivery services
    • National courier services
  8. Launch Activity and Innovation

    • COVID-19 has changed the way consumers order takeaway and home delivery
    • Place
    • Queue management solutions
    • Drive-through innovations
    • Dark kitchens
    • Product
    • Meal kits
    • Grocery ranges
      • Figure 10: Examples of restaurant-branded chilled and frozen meals, 2020/21
    • Price
    • Subscription-based promotions
      • Figure 11: Leisure activity promotions, by age, January 2021
    • Promotion
    • WFH opportunities
    • At-home celebrations
  9. The Consumer – Key Takeaways

    • Closures and fears of exposure accelerated shift to takeaway/home delivery
    • Increased accessibility of home deliveries
    • Third-party delivery services become common practice
    • Dinner deliveries offer lifeline for foodservice
    • Most people order takeaways based on cuisine type and distance
    • Potential for low-cost food/drink subscriptions to appeal
    • Most positive perceptions of plastic
  10. Impact of COVID-19 on Consumer Behaviour

    • Coronavirus fears devastate dine-in sales
      • Figure 12: Comfort level going to a restaurant/bar indoors vs concern about exposure to COVID-19, 25 June-19 November 2020
    • … and accelerated the shift to takeaway/home delivery
      • Figure 13: Changes in online shopping vs ordering takeaways/home delivery, 8 December 2020-12 February 2021
    • In-person purchases badly hit by COVID-19
      • Figure 14: Behaviour towards time spent in-store since the pandemic, 4-12 February 2021
    • Click-and-collect fast-tracked by COVID-19
      • Figure 15: Changes to click-and-collect usage since the start of the pandemic, 4-12 February 2021
  11. Frequency of Use

    • Increased accessibility of home deliveries
      • Figure 16: Annual changes in takeaway/home delivery food purchase frequency, November 2018-20
    • COVID-19 boosts regularity of orders among worse-off consumers
      • Figure 17: Annual changes in weekly takeaway/home delivery food purchase frequency, November 2018-2020
  12. Ordering Methods

    • Third-party delivery services become common practice…
      • Figure 18: Annual changes in ordering methods, November 2018-20
    • … and drive repeat purchases
      • Figure 19: Takeaway/home delivery food purchase frequency, by most popular ordering methods, November 2020
    • Most direct users prefer to use the phone
      • Figure 20: Annual changes in direct ordering methods, November 2019-20
    • COVID-19 causes digital shift among older consumers…
      • Figure 21: Annual changes in third-party ordering methods, by demographics, November 2019-20
    • … and suburbanites
  13. Most Popular Mealtimes

    • Dinner deliveries offer lifeline for foodservice
      • Figure 22: Most popular mealtimes, November 2020
    • Under-25s driving snacking occasions
      • Figure 23: Most popular mealtimes, by most popular ordering methods, November 2020
    • Lunch trade led by in-person purchases
    • Opportunity to roll out home delivered breakfasts
  14. Purchase Drivers

    • Most people order takeaways based on cuisine type and distance
      • Figure 24: Important factors that drive purchase, November 2020
    • Good ratings get under-35s to trust and respond to brands
      • Figure 25: Important factors that drive purchase among under-35s, November 2020
    • A strong brand draws people directly to their own e-commerce
      • Figure 26: Important factors that drive purchase, by most popular ordering methods, November 2020
  15. Takeaway/Home Delivery Behaviours

    • Now is the time to instil new habits for restaurant leftovers
      • Figure 27: Takeaway/home delivery behaviours, November 2020
    • The potential for low-cost food/drink subscriptions to appeal
    • Unmanned micro-market solutions will appeal to under-35s
      • Figure 28: Behaviours relating to self-service solutions, by age, November 2020
    • Websites and apps at forefront of new delivery concepts
      • Figure 29: Takeaway/home delivery behaviours, by most popular ordering methods, November 2020
    • A strong brand is desirable as a drive-thru
      • Figure 30: Takeaway/home delivery behaviours – CHAID – Tree output, November 2020
  16. Attributes Associated with Takeaway Packaging

    • Age differences in sustainable packaging priorities
      • Figure 31: Attributes associated with takeaway/home delivery packaging – Correspondence Analysis, November 2020
    • Most positive perceptions of plastic
      • Figure 32: Attributes associated with takeaway/home delivery packaging, November 2020
    • Most negative perceptions of polystyrene
    • Bamboo composite packaging unfamiliar
    • Aluminium container keeps food warm
    • Cardboard containers prone to leaks
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
    • CHAID methodology
      • Figure 33: Attitudes towards home delivery and takeaway – CHAID – Table output, November 2020
      • Figure 34: Attitudes towards home delivery and takeaway – CHAID – Table output, November 2020
    • Correspondence analysis methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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