2022
9
UK Attitudes towards Home Delivery and Takeaway Market Report 2022
2022-03-09T03:06:15+00:00
OX1100789
2195
148539
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Report
en_GB
“The home delivery and takeaway sector is working hard to maintain trading levels and combat the threat posed by inflation. This has included increased use of free delivery offers, extended…

UK Attitudes towards Home Delivery and Takeaway Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Attitudes Towards Home Delivery and Takeaway report identifies consumer attitudes towards the deliver and takeaway industry, brand perceptions, and participation across mealtimes in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Attitudes Towards Home Delivery and Takeaway market in the UK.

Click here to view our German market research on Attitudes Towards Home Delivery and Takeaway 2022 (DE version).

 

Current Market Landscape

Despite the reopening of food outlets and restaurants for dine-in services, the proportion of consumers buying takeaway/ home delivery food each week increased by five percentage as of November 2021. This suggests that takeaway and home delivery services have become more entrenched as consumers have more out-of-home food choices than ever before.

  • The proportion of consumers buying takeaway and home delivery food each week increased to 30% year on year as of November 2021.
  • 23% of consumers were more likely to say they were spending less than more on takeaways/home deliveries compared to 17% pre-pandemic.

As three quarters of consumers agree that price increases would make ordering takeaway/home delivery less appealing, inflation will put immense pressure on foodservice operators to rely on promotions, such as offering free delivery, to retain usage among cost-conscious consumers. Alternatively, collection deals are particularly appealing to more than half of consumers who perceive click-and-collect to be cheaper than ordering home delivery.

Future Market Trends in Home Delivery and Takeaway 

As reports of poor wages for delivery drivers make ordering takeaway/home delivery less appealing for half of consumers, it is therefore vital that operators and third-party delivery services communicate the flexibility and fairness of their different pay structures to demonstrate their commitment to people.

Flexible working practices spur innovation for new takeaway concepts, including more roadside catering options (eg food trucks) near where people live. Meanwhile, office workers are driving demand for their employers to offer discounts on takeaway/home delivery food as a company perk, highlighting the opportunity for more corporate partnerships between companies and foodservices.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on the takeaway and home delivery market.
  • Changes in participation across mealtimes.
  • Changes in takeaway/home delivery ordering methods.
  • Factors that influence consumers’ choice of takeaway/home delivery restaurant.
  • Consumers’ attitudes towards takeaway/home delivery services.
  • Consumers’ brand perceptions of Just Eat, Uber Eats and Deliveroo.

Covered in this report

Brands: Uber Eats, Just Eat, Deliveroo.

Expert analysis from a specialist in the field

This report, written by Trish Caddy, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The home delivery and takeaway sector is working hard to maintain trading levels and combat the threat posed by inflation. This has included increased use of free delivery offers, extended trading hours to offer breakfast, brunch and lunch takeaways, and adapting propositions to target workers returning to offices.

Trish Caddy - Research AnalystTrish Caddy
Senior Foodservice Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for home delivery and takeaway
      • Figure 1: Home delivery and takeaway category outlook, 2022-27
    • The market
    • Impact of rising cost of living on takeaways/home deliveries
      • Figure 2: Changes in ordering takeaways/home delivery participation, 2021-22
    • Policies aimed at reducing plastic waste
    • Companies and brands
    • Uber Eats is now as well-known as Just Eat and Deliveroo
      • Figure 3: Key metrics for selected brands, 2021
    • Employee benefit perk for businesses
    • The consumer
    • Number of weekly users increased five percentage points
      • Figure 4: Annual changes in takeaway/home delivery food purchase frequency, November 2019-21
    • Direct ordering fell nine percentage points between 2019 and 2021
      • Figure 5: Annual changes in ordering methods, November 2019-21
    • Usage of third-party delivery services continues to grow
      • Figure 6: Annual changes in ordering through a third-party ordering/delivery service, November 2019-21
    • Demand for all-day takeaway services continues
      • Figure 7: Annual changes in mealtimes, 2020-21
    • Takeaways centred on people’s working schedules appeal
      • Figure 8: Participation and interest in takeaway services, 2021
    • Free deliveries and good food hygiene would appeal to three in four consumers
      • Figure 9: TURF Analysis – key factors when choosing takeaway/home delivery, 2021
    • Technology enables people to access more takeaway alternatives
      • Figure 10: Attitudes towards takeaways and home deliveries, 2021
  3. Issues and Insights

    • Impact of rising cost of living on takeaways/home deliveries
    • Flexible working stimulates new takeaway concepts
    • Service transparency: seeing is believing
  4. Market Drivers

    • Impact of COVID-19 on consumer behaviour
      • Figure 11: Changes in ordering takeaways/home delivery participation, 2021-22
    • Concerns about riders’ employment rights pose boycott risks
    • Policies aimed at reducing plastic waste
    • GDP reached pre-pandemic levels in November 2021…
    • …but the post-COVID-19 bounceback will be followed by a period of slower growth
    • Employment has held up better than expected
    • Inflationary pressures are mounting
    • Consumers’ financial wellbeing has slipped from its recent high point
      • Figure 12: Household financial wellbeing index, 2019-22
    • The conflict in Ukraine will lead to even higher inflation
      • Figure 13: Consumer concerns about household finances, 2021-22
  5. Launch Activity and Innovation

    • New demographic targets
    • Hybrid workers
      • Figure 14: Just Eat for Business
    • Subscribers
    • Gamers
    • Alternative home deliveries
    • Meal kit deliveries
    • Dark kitchens
    • Support for customers
    • Support for communities
  6. Brand Research

    • Brand map
      • Figure 15: Attitudes towards and usage of selected brands, 2021
    • Uber Eats is now as well-known as Just Eat and Deliveroo
      • Figure 16: Key metrics for selected brands, 2021
    • Brand attitudes: opportunities to enhance healthy perceptions
      • Figure 17: Attitudes, by brand, 2021
    • Brand personality: humorous ads lead to fun image
      • Figure 18: Brand personality – macro image, 2021
    • Brand personality: customer service still requires improvements
      • Figure 19: Brand personality – micro image, 2021
  7. Annual Changes in Frequency of Use

    • Number of weekly users increased five percentage points
      • Figure 20: Annual changes in takeaway/home delivery food purchase frequency, November 2019-21
    • Well-off consumers ramped up frequency of orders
      • Figure 21: Annual changes in weekly takeaway/home delivery food purchase frequency, by financial situation, 2019-21
  8. Annual Changes in Ordering Methods

    • Direct ordering fell nine percentage points between 2019 and 2021
      • Figure 22: Annual changes in ordering methods, November 2019-21
    • More direct users are switching over to online ordering
      • Figure 23: Annual changes in direct ordering methods, 2019-21
  9. Third-Party Delivery Services

    • Usage of third-party delivery services continues to grow
      • Figure 24: Price comparison of a Papa John’s identical small pizza, by third-party delivery services and in-person collection, based on a search in Archway, London
      • Figure 25: Annual changes in ordering through a third-party ordering/delivery service, November 2019-21
    • 35-54 year olds fastest-growing group
      • Figure 26: Annual changes in third-party ordering methods, by age, 2019-21
    • ‘Big three’ enjoyed bumper fourth quarter of 2021
      • Figure 27: Third-party aggregators used to order takeaways/home deliveries, 2021
    • Uber Eats fastest-growing delivery aggregator
      • Figure 28: Annual changes in usage of third-party aggregators in the last 12 months, by socio-economic group and household income, 2021
    • Just Eat appeals to all income levels
      • Figure 29: Usage of third-party aggregators in the last 12 months, by household income, 2021
    • Younger generations are core users
      • Figure 30: Usage of third-party aggregators in the last 12 months, by generation, 2021
  10. Annual Changes in Popular Mealtimes

    • Demand for all-day takeaway services continues
      • Figure 31: Annual changes in mealtimes, 2020-21
    • Scope for ‘after work’ takeaway deals for workers
  11. Participation and Interest in Takeaway Services

    • Takeaways are centred on convenience…
      • Figure 32: Participation and interest in takeaway services, 2021
    • …and also a treat
      • Figure 33: Example of home delivery gift option, 2022
    • Subscriptions unlock opportunities for operators to upsell
    • Dark kitchens generate new revenue streams…
    • …but a bricks-and-mortar restaurant is still where it’s at
  12. Factors Impacting Choice of Takeaway Restaurant

    • Consumers are open to cheaper alternatives to access takeaways
      • Figure 34: Key factors when choosing takeaway/home delivery, 2021
    • Free deliveries and good food hygiene would appeal to three in four consumers
      • Figure 35: TURF Analysis – key factors when choosing takeaway/home delivery, 2021
  13. Attitudes towards Takeaways and Home Deliveries

    • Technology changing how people access foodservices
    • Click-and-collect
    • Next-generation vending machines
      • Figure 36: Attitudes towards takeaways and home deliveries, 2021
    • Consumers are choosing which takeaway is right for them
    • Compare menus choices to find the one that satisfies them
    • Pick-and-mix multiple brands on one order
    • Consumers are focusing on speed of service
    • Gravitating towards sustainable packaging solutions
      • Figure 37: Attitudes towards using own containers for food takeaways/home deliveries – CHAID – Tree output, 2021
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
    • TURF analysis methodology
      • Figure 38: TURF Analysis – Attitudes towards home delivery and takeaway, 2021
    • CHAID analysis methodology
      • Figure 39: Attitudes towards home delivery and takeaway – CHAID – Table output, 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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