This report offers a complete analysis of UK Consumer Attitudes towards Low and Non-Alcoholic Drinks, alongside a five year market outlook and the best recent launch activity and innovation.
The rising cost of living has boosted alcohol moderation in recent years, supporting sales of low-/no-alcohol versions. However, their relatively high price is a barrier to usage of low/no-alcohol drinks, seeing many people favour soft drinks as alternatives to alcohol. Higher usage of low-/no-alcohol drinks among the financially better-off suggests that these drinks should benefit as real income growth picks up momentum.
Concerns about sugar are a major barrier to greater take-up of low-/no-alcohol drinks, impeding their ability to appeal as a healthier alternative to their alcohol-containing counterparts. Raising awareness that lower alcohol content does not necessarily mean higher sugar, including sugar-related on-pack nutritional claims where relevant, should help companies to reassure consumers on this front and to drive sales.
Forging associations with relaxation will bolster the appeal of low-/no-alcohol brands, as concerns over alcohol’s negative effects on emotional wellbeing and sleep patterns are among key motivations for drinking low-/no-alcohol variants.
Purchase the full report for a consumer-led analysis of the UK non-alcoholic drinks market, including full market dynamics and the latest innovation and marketing trends. Readers of this report may also be interested in Mintel’s UK Brand Overview: Drinks Market Report.
This report examines consumer usage of and attitudes towards low-/no-alcohol drinks. In the consumer research, this was defined to survey respondents as: “drinks designed as an alternative to standard alcoholic drinks. This includes lower- and non-alcoholic/alcohol-free beer, cider, wine and pre-mixed drinks as well as soft drinks designed specifically as an alternative to alcoholic drinks (eg Seedlip non-alcoholic spirit).”
Retail sales data is provided in the Market Size and Segmentation sections for the following segments:
This report was written by Alice Baker, Food and Drink Analyst at Mintel. Alice analyses and writes on the UK Food & Drink sector, having joined Mintel in January 2016. She has previously worked for the International Meat Trade Association and in local government. She holds a BA in History and an MA in History of Political Thought from University College London.
Consumers’ desire to support their emotional wellbeing underpins the usage of low-/no-alcohol drinks, however concerns over price and sugar content pose barriers.
Alice Baker
Food and Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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