The UK Attitudes Towards Low- and No-Alcohol Drinks Market Report identifies consumers’ attitudes towards non-alcoholic beverages, the impact of the cost of living crisis and innovations in the low and non-alcoholic drinks market. This report covers the non-alcoholic drinks market size, market forecast, market segmentation and industry trends in the UK low- and no-alcohol drinks market.
Frequently Asked Market Research Questions in the Non-Alcoholic Drinks Market
What is the low-and no-alcohol drinks market size?
The trend of moderate alcohol consumption in the UK has increased, driving the expansion of the market for low and non-alcoholic drinks. In 2022, the low and non-alcoholic drinks market saw strong growth, with £255 million in volume sales.
Which beverage company has the largest share in the low- and no-alcohol drinks market?
Beer dominates volume sales of low and no-alcohol drinks in retail, with an estimated 68% share in 2022. Heineken 0.0% is one of the leading alcoholic-free brands in the market, recording £28 million in value sales in 2022.
UK Low- and No-Alcohol Drinks Market – Current Landscape
The cost-of-living crisis should help to fuel alcohol moderation, given the importance of money-saving motivations behind this trend. However, the low- and no-alcohol drinks market’s overpriced image limits the extent to which the market will benefit, with soft drinks better poised to reap the rewards, especially in light of premium innovation featuring sophisticated flavours in this category.
Non-Alcoholic Drinks Market – Key Industry Trends
Despite the significant steps forward in developing the taste of products in the non-alcoholic drinks market, there are still lingering perceptions that the taste of these drinks does not live up to that of the real thing. The perceived missing element of flavour complexity risks alcohol-free alternatives being seen as ultra-expensive soft drinks, making them vulnerable to substitution.
Consumer behaviours in the low- and no-alcohol drinks market
- 32% of UK adults have limited/reduced their alcohol intake in the last 12 months.
- 39% of those who have limted/reduced their alcohol intake done so to improve their health.
- 41% of UK adults have drunk low or no-alcohol drinks in the past 3 months.
- 54% of adults who have consumed low or no-alcohol drinks agree that it makes them feel good.
UK Low- and No-Alcohol Drinks Market – Future Trends and Innovations
There is strong, largely untapped interest within the low- and no-alcohol drinks market to add vitamins, minerals and alternative relaxing ingredients to their products. Therefore, brands should explore benefits around health and mood, with this helping to justify higher prices than soft drinks.
The alcohol moderation trend will continue to gain momentum, supported by the accelerated health trend in the UK, helping to grow the non-alcoholic drinks market size. The low- and no-alcohol drinks market’s performance will continue to be heavily influenced by launches, marketing activity, shelf space and visibility in retail stores.
To discover more about our UK Low- and No-Alcohol Drinks Market Report 2022, read our UK Alcoholic Drinks Market Report 2022, or take a look at our other Drinks Market Research.
Quickly Understand
- The impact of the cost-of-living crisis on the low- and no-alcohol drinks market.
- The outlook for the non-alcoholic drinks market in the re-emergence from the pandemic.
- The latest new product development trends in the non-alcoholic drinks market.
- The alcohol moderation trend and the drivers behind this.
- Consumers’ usage of low- and no-alcohol drinks.
- Consumer behaviours and attitudes towards low- and no-alcohol drinks.
- Explores low and non-alcoholic drinks market and alcohol-free market share
Covered in this Report
Products: Low-/no-alcohol beer, wine, cider, spirits, RTDs.
Brands: Peroni, Hardys, Diageo (Guinness, Gordons, Tanqueray Seedlip), Nozeco and
McGuigan, Heineken (Birra Moretti), Beck’s, Bavaria, Brewdog, Budweiser, Stella Artois, Carlsberg (San Miguel, Erdinger Alkoholfrei), Echo Falls, Nozeco, Eisberg, Mcguigan, Gallo, Freixenet, Stormhoek, Kopparberg, Thatchers, Corona, Sipsmith, Ara Wines, Oddbird, Bolle, William Grant & Sons, Lyre’s, Lucky Saint, Sentia Spirits, Sharp, Three Spirits Blurred Vines, Asahi, Jukes Cordialities, Big Drop Brewing, CleanCo, Fluere Drinks, Pernod Richard, Drynks, CleanCo.
Expert Analysis from a Specialist in the Drink Industry
This report, written by Emma Clifford, a leading analyst in the Food and Drink industry, delivers in-depth commentary and analysis to highlight current trends in the low- and no-alcohol drinks market and add expert context to the numbers.
The market’s overpriced image is curbing growth during the cost-of-living crisis. Developing flavour complexity, for example through aroma and warming ingredients, and exploring added benefits around health and mood will help to boost perceptions of value. Inclusion in lunchtime meal deals will lower the price barrier, boost visibility and unlock new occasions.”
Emma Clifford
Associate Director