2023
9
UK Attitudes towards Lunch Out-of-Home Market Report 2023
2023-06-07T04:06:59+01:00
OX1158211
2995
163953
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Report
en_GB
“The higher cost of living has led to more consumers displaying cost-saving behaviours such as buying lunch from supermarkets or seeking out offers and promotions. Still, participation in lunch out-of-home…

UK Attitudes towards Lunch Out-of-Home Market Report 2023

$ 2,995 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Attitudes towards Lunch Out-of-Home Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the lunch industry including food-to-go market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • Participation in buying lunch from foodservice venues and the threat posed by the supermarket and convenience store sector.
  • Workers’ lunch behaviour, including the use of workplace catering services and packed lunches.
  • Factors that influence consumers’ decision-making when eating lunch out-of-home.
  • Interest in innovations and emerging lunch industry trends.
  • Perceptions of lunch options, including canteens, supermarkets/convenience stores and food outlets.

Lunch Industry Outlook

As cost-conscious consumers rein in spending on lunchtime foodservice purchases in response to rising costs, sales have become hard-earned. Operators in the food-to-go market will have to work hard to maintain trading levels, with increased use of deals at lower price points, promotions and subscription offers to encourage more people to visit.

  • Lunch industry consumer attitudes: 59% of consumers agree that deals would encourage them to eat in or order a takeaway at one food outlet over another for lunch

Lunch Food-to-Go Market Trends and Opportunities

Increased food-to-go purchases from supermarkets

Mintel’s research reveals that participation in buying ready-to-eat lunch foods from a supermarket and/or convenience store grew by 7 percentage points in the 12 months to April 2023. With consumers gravitating towards cheaper lunchtime alternatives as a result of inflationary pressures and the attractiveness of high-quality supermarket offerings, the lunch industry is increasingly threatened by consumers who are tempted to replace foodservice with supermarket lunch items.

  • Lunch industry challenge: 49% of consumers buy food-to-go from supermarkets and/or convenience stores.

Food diversity

As diversity and inclusion become entrenched into the British lifestyle, lunchtime concepts that promote these values will appeal to multifaceted consumers who are tempted out by an increasingly diverse foodservice scene, such as Halal meat, and vegan options.

  • Food-to-go market opportunity: 23% of 16-34 year olds would be encouraged to purchase items that cater for dietary restrictions when deciding where to eat lunch.

To learn how to connect with your audience, purchase our full UK Attitudes towards Lunch Out-of-Home Market Report 2023.  Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Leading Brands in the Food-to-Go Market

Greggs, Subway, M&S Simply Food, Pret A Manger, and YO!.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights from a Foodservice Analyst

This report, written by Trish Caddy, a leading foodservice industry analyst, delivers in-depth commentary and analysis to highlight current trends in the food-to-go market and add expert context to the numbers.

The higher cost of living has led to more consumers displaying cost-saving behaviours such as buying lunch from supermarkets or seeking out offers and promotions. Still, participation in lunch out-of-home increased across all foodservice channels in 2023, with participation largely driven by people returning to cities as well as workplaces. Lunchtime foodservice operators are working hard to maintain trading levels with an increased use of set menus and meal deals at lower price points to encourage more people to visit.”
Trish Caddy - Research Analyst

Trish Caddy
Principal Analyst – Foodservice

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The outlook for lunch out-of-home
              • Now
                • Next
                  • Future
                    • The market
                      • Eating on-the-go occasions edge closer to pre-pandemic levels
                        • Figure 1: Frequency of eating on the go, 2019-23
                      • Pret Index shows shift in working patterns since the pandemic
                        • Figure 2: Transactions at Pret A Manger, 2021-23
                      • Companies and brands
                        • Greggs is now the biggest player in terms of site numbers
                          • Figure 3: Selected lunch foodservice brands, by number of outlets, 2021-23
                        • Brand research: key brand metrics
                          • Figure 4: Key metrics for selected brands, 2023
                        • Pret continues to strengthen subscription value proposition
                          • The consumer
                            • Supermarkets continue to grow reach in 2023
                              • Figure 5: Changes in lunch out-of-home purchase methods, 2021-23
                            • Packed lunches continue to be vastly popular
                              • Figure 6: Workers’ packed lunch usage, 2022-23
                            • Usage of fast food driven by people returning to workplaces
                              • Figure 7: Lunch takeaway venues used, 2023
                            • Four fifths of food outlet consumers have lunch on weekends …
                              • Figure 8: Weekend lunch participation, 2023
                            • … mostly to socialise with friends/family
                              • Figure 9: Weekend lunch motivators, 2023
                            • Strong value propositions broaden lunch OOH’s appeal
                              • Figure 10: Lunch venue purchase drivers, 2023
                            • Room to improve consumer perceptions of canteens
                              • Figure 11: Perceptions of lunch options, 2023
                            • Two fifths are interested in using reusable takeaway containers
                              • Figure 12: Interest in lunch innovations, 2023
                          • Issues and Insights

                            • The impact of cost of living on lunch out-of-home
                              • Price-sensitivity
                                • Comfort food
                                  • Cheaper alternatives
                                    • Impact on venue selection
                                      • The future of lunch out-of-home
                                        • Convenience and on-the-go options
                                          • Bespoke experiences
                                            • Diversity and inclusivity
                                              • Health and wellness focus
                                                • Environmental considerations
                                                  • Technology integration
                                                    • Elevated weekend lunches
                                                    • Market Drivers

                                                      • Eating on-the-go occasions edge closer to pre-pandemic levels
                                                          • Figure 13: Frequency of eating on the go, 2019-23
                                                        • Pret Index shows shift in working patterns since the pandemic
                                                          • Figure 14: Transactions at Pret A Manger, 2021-23
                                                        • Strong business confidence in 2023 amid cost and staff concerns
                                                          • Inflation will continue to eat into consumer spending power over the course of 2023
                                                            • Further interest rates increases will hit mortgage-holders
                                                              • High inflation and rising interest rates will compound the impact of the slowing recovery
                                                                • Consumer spending power will be curbed
                                                                  • Low unemployment is helping underpin consumer confidence
                                                                    • Consumers’ financial wellbeing has fallen from the highs of 2021 …
                                                                      • Figure 15: Household financial wellbeing index, 2016-23
                                                                    • … and most people are feeling the effects of price rises
                                                                    • Market Share

                                                                      • Greggs overtakes Subway in store count
                                                                        • Figure 16: Selected lunch foodservice brands, by number of outlets, 2021-23
                                                                      • Bigger formats
                                                                        • Comeback stories
                                                                          • Ones to watch
                                                                          • Launch Activity and Innovation

                                                                            • Product
                                                                              • Clean eating trend
                                                                                • Convenience-led
                                                                                  • Brunch resurgence
                                                                                    • Price
                                                                                      • Promotion
                                                                                        • Set menus
                                                                                          • Subscription strategy
                                                                                            • Gift card initiatives
                                                                                              • Place
                                                                                                • Corporate lunches
                                                                                                  • Modernising canteens
                                                                                                    • In-store catering
                                                                                                      • Co-working space
                                                                                                        • Transport hubs
                                                                                                        • Brand Research

                                                                                                            • Brand map
                                                                                                              • Figure 17: Attitudes towards and usage of selected brands, 2023
                                                                                                            • Key brand metrics
                                                                                                              • Figure 18: Key metrics for selected brands, 2023
                                                                                                            • Brand attitudes: M&S Simply Food stands out in brand attributes
                                                                                                              • Figure 19: Attitudes, by brand, 2023
                                                                                                            • Brand personality: Greggs and Subway share fun and accessible attributes
                                                                                                              • Figure 20: Brand personality – macro image, 2023
                                                                                                            • M&S Simply Food and Subway share the healthy attribute
                                                                                                              • Figure 21: Brand personality – micro image, 2023
                                                                                                          • Lunch Out-of-Home Purchase Methods

                                                                                                            • Supermarkets continue to grow reach in 2023
                                                                                                                • Figure 22: Changes in lunch out-of-home purchase methods, 2021-23
                                                                                                              • Still, participation in lunch OOH increased across all foodservice channels
                                                                                                                  • Figure 23: Transactions at Pret A Manger, 2021-23
                                                                                                              • Workers’ Lunch Behaviours

                                                                                                                • Packed lunches continue to be vastly popular
                                                                                                                    • Figure 24: Workers’ packed lunch usage, 2022-23
                                                                                                                  • Workplace catering gains momentum
                                                                                                                    • Figure 25: Usage of workplace catering, 2023
                                                                                                                  • Canteens allow consumers to cut down on their lunch OOH budget
                                                                                                                    • Figure 26: Impact of rising prices on workers, by those eaten lunch from a canteen, 2023
                                                                                                                  • Workplace catering is a key driver in motivating workers’ return to workplaces
                                                                                                                    • Figure 27: Workplace motivators, by those eaten lunch from a canteen, 2023
                                                                                                                • Takeaway Venues Used

                                                                                                                  • Usage of fast food driven by people returning to workplaces
                                                                                                                      • Figure 28: Lunch takeaway venues used, 2023
                                                                                                                    • Lunchtime sandwiches, baked goods and hot drinks are also popular
                                                                                                                    • Weekend Lunch Participation

                                                                                                                      • Four fifths of food outlet consumers have lunch on weekends …
                                                                                                                        • Figure 29: Weekend lunch participation, 2023
                                                                                                                      • … mostly to socialise with friends/family
                                                                                                                          • Figure 30: Weekend lunch motivators, 2023
                                                                                                                        • Treat purchases and celebratory dining experiences drive footfall
                                                                                                                        • Ways to Encourage Visits

                                                                                                                          • Flexible lunchtime concepts that promote inclusivity broadens appeal among younger consumers
                                                                                                                            • Figure 31: Lunch venue purchase drivers, 2023
                                                                                                                          • Strong value propositions broaden lunch OOH’s appeal – TURF analysis
                                                                                                                              • Figure 32: TURF Analysis – ways to encourage visits, 2023
                                                                                                                          • Interest in Lunch Innovations

                                                                                                                            • Two fifths are interested in using reusable takeaway containers
                                                                                                                              • Figure 33: Interest in lunch innovations, 2023
                                                                                                                            • Digitalising lunch OOH with vending machines and checkout-free
                                                                                                                              • In-store catering makes foodservice brands more accessible than ever
                                                                                                                                • Potential for prepaid cards and lunchtime subscriptions to scale up
                                                                                                                                • Perceptions of Lunch Options

                                                                                                                                  • Room to improve consumer perceptions of canteens
                                                                                                                                      • Figure 34: Perceptions of lunch options, 2023
                                                                                                                                    • Supermarkets win on affordability and healthy perceptions
                                                                                                                                      • Food outlets need to work on affordability and healthy credentials
                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                          • Abbreviations
                                                                                                                                            • Consumer research methodology
                                                                                                                                              • TURF Analysis methodology
                                                                                                                                                • Figure 35: Table – TURF Analysis – ways to encourage visits, 2023

                                                                                                                                            About the report

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