2021
9
UK Attitudes towards Lunch Out-of-Home Market Report 2021
2021-06-23T04:13:33+01:00
OX1049537
2195
139597
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Report
en_GB
“COVID-19 is expected to have long-lasting consequences for how and where people work, and some out-of-home lunch expenditure will be redistributed to foodservice venues within suburban and rural areas due…

UK Attitudes towards Lunch Out-of-Home Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the UK Attitudes Towards Lunch Out-Of-Home market, including the behaviours, preferences and habits of the consumer.

With the COVID-19 pandemic forcing much of the UK population to work from home, consumers have transitioned to eating lunch from home rather than buying from a retail outlet or from a canteen. With the homeworking trend set to continue into the long-term once the pandemic ends, some consumers will exit the out-of-home lunch market completely, with others having reduced usage frequency.

Consumers will have become used to spending less on their lunches day-to-day, with supermarkets providing greater competition to smaller foodservice retailers. 36% of Britons have reported buying ready-to-eat-food from a supermarket within the last year. However, 40% of workers missing their workplace food and drink perks, rising to 59% among those who have access to a workplace canteen. This indicates that many workers have built up demand for out-of-home meals after a year of homeworking.

With people now more confident in making their own lunches, operators will need to innovate new ways to consumers. While sandwiches and salads are easy to make from home, there are opportunities to attract consumers with dishes using specialised techniques or unique food pairings which justify a premium price.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on the lunch out-of-home (foodservice) market.
  • Lunch out-of-home participation and venues used for takeaways in the last 12 months.
  • Factors that influence consumers’ decision-making when eating/ordering lunch out-of-home.
  • Consumers’ attitudes towards lunch out-of-home service channels, including click-and-collect and drive-through.
  • How the pandemic will shape workplace catering in future.
  • Buying lunch outside home.
  • Healthy lunch food industry.

Covered in this report

Brands: Greggs, Compass Group, Pret A Manger, McDonald’s, Costa Coffee, Subway, LEON, Just Eat, Uber Eats, Deliveroo, Applegreen, EG Group, Welcome Break, Roadchef Motorway Services, KFC, Starbucks, BrewDog, PizzaExpress, Nando’s, YO!, Gourmet Burger Kitchen, Las Iguanas.

Expert analysis from a specialist in the field

This report, written by Trish Caddy, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 is expected to have long-lasting consequences for how and where people work, and some out-of-home lunch expenditure will be redistributed to foodservice venues within suburban and rural areas due to the expected decline in commuting into cities. Foodservice brands in suburban areas have an opportunity to offer more experimental/emerging cuisines that consumers in these areas will be craving as a result of spending less time in cities and less time travelling abroad.
Trish Caddy - Research AnalystTrish Caddy
Senior Foodservice Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on lunch out-of-home
      • Figure 1: Short, medium and long-term impact of COVID-19 on lunch out-of-home, 19 May 2021
    • The market
    • Consumer confidence has held up well
      • Figure 2: Trends in consumer sentiment for the coming year, April 2009-April 2021
    • Companies and brands
    • Greggs to become a carbon-neutral business by 2025
    • Compass Group pivots to WFH lunch occasions
    • Pret’s disruptive recovery and expansion strategies
    • The consumer
    • Multiple takeaway formats help foodservice diversify lunch traffic
      • Figure 3: Lunch out-of-home purchase methods, April 2021
    • Most lunch consumers have ordered a takeaway from a fast food outlet
      • Figure 4: Lunch takeaway venues used, April 2021
    • Under-25s skipping breakfasts and having late lunches
      • Figure 5: Lunch out-of-home visit preferences, April 2021
    • Sustain time-tested recipes and continue to innovate with new flavours
      • Figure 6: Lunch out-of-home menu preferences, April 2021
    • Affordable out-of-home lunches much needed to stay competitive
      • Figure 7: Lunch out-of-home purchase drivers, April 2021
    • Cater to those who have acquired a taste for premium foods
      • Figure 8: Lunch out-of-home behaviours, April 2021
    • Home deliveries allow consumers to stretch their budgets further
      • Figure 9: Lunch out-of-home attitudes, April 2021
    • Digital transformation accelerates demand for micro-markets
      • Figure 10: Lunch out-of-home behaviours, by availability of workplace canteen, April 2021
  3. Issues and Insights

    • What does a post-pandemic lunch experience look like…
    • … back at the workplace?
    • …working remotely?
    • Responding to younger consumers’ lunch habits
    • Weekends is where it’s at
    • Filling up with late lunches
    • Rotating menu options
    • Meat-free lunches
    • Strike a balance between affordable and premium choices
  4. The Market – Key Takeaways

    • Consumer confidence has held up well
    • Wider consumer demand for indoor dining will take some time to rebound
    • Most grab-and-go lunchtime foods would fall into the scope of Natasha’s Law
    • Workplace safety measures have altered staff canteens
  5. Market Drivers

    • Diversify takeaway formats to top up earnings
    • Barriers to eating lunch out-of-home
    • Consumer confidence has held up well, but many face risk of unemployment
      • Figure 11: Trends in consumer sentiment for the coming year, April 2009-April 2021
    • Impact of job losses
      • Figure 12: Unemployment rate forecast, 2020-25
    • Impact of national reopening of indoor vs outdoor dining
      • Figure 13: Sitting outdoors vs indoors participation plans, April 2021
    • Impact of Natasha’s Law on operators
    • Impact of long-term remote working
    • Eating main meals at home
      • Figure 14: Food behaviours towards eating the main meal of the day at home, April 2016-March 2021
    • Catering to a dispersed workforce
    • Impact of social distancing in the workplace on staff canteens
    • Implications of relaxed takeaway regulations
  6. Companies and Brands – Key Takeaways

    • Pret’s disruptive recovery and expansion strategies
    • Just Eat Takeaway.com grows global market share
    • EG Group aims to drive LEON to succeed on the superhighway
    • Greggs to become a carbon-neutral business by 2025
    • Compass Group pivots to WFH lunch occasions
    • Subway x Walkers drive emotional connections
  7. Competitive Strategies and Market Share

    • Subway leads the sandwich/grab-and-go market
      • Figure 15: Selected lunch foodservice brands, by number of outlets, 2012-21
    • Pret’s disruptive recovery and expansion strategies
    • The use of loss-leader pricing to boost footfall
    • Delivery-only services to help expand into new locations
    • Tesco partnership expands its reach beyond the high street
    • Just Eat Takeaway.com grows global market share
      • Figure 16: Selected third-party delivery services, by number of restaurant partners (worldwide), 2019-21
    • Deliveroo was still unprofitable in 2020
    • Uber Eats becomes a restaurant support system
    • Applegreen operates largest forecourt estate
      • Figure 17: Selected motorway service operators, by number of motorway service stations, 2020/21
    • EG Group aims to drive LEON to succeed on the superhighway
    • Impact of Obesity Strategy on Roadchef’s drive-through plans
  8. Launch Activity and Innovation

    • Voluntary carbon-neutral actions first step to greener foodservices
    • LEON adds carbon-neutral range to its menu
    • BrewDog’s Forest carbon offset project in Scotland
    • Greggs to become a carbon-neutral business by 2025
    • Earn double points on vegan purchases at Le Pain Quotidien
    • Drive-through queue management solutions
    • Compass Group pivots to WFH lunch occasions
    • Subway x Walkers drive emotional connections
    • FinTech fuels future of foodservice payments
  9. Brand Research

    • Brand map
      • Figure 18: Attitudes towards and usage of selected brands, March 2021
    • Key brand metrics
      • Figure 19: Key metrics for selected brands, March 2021
    • Brand attitudes: Britons hold most positive attitudes towards M&S Simply Food
      • Figure 20: Attitudes, by brand, March 2021
    • Brand personality: Greggs most fun and accessible, while M&S Simply Food is most exclusive and ethical
      • Figure 21: Brand personality – Macro image, March 2021
    • Subway considered most samey and tacky of all, while LEON is the coolest
      • Figure 22: Brand personality – Micro image, March 2021
    • Brand analysis
    • M&S Simply Food is the healthier (not cheaper) alternative to foodservice brands
      • Figure 23: User profile of M&S Simply Food, March 2021
    • Greggs has strong value-for-money perceptions
      • Figure 24: User profile of Greggs, March 2021
    • Subway is not associated with being healthy
      • Figure 25: User profile of Subway, March 2021
    • Pret A Manger’s healthier choices yet to cut through
      • Figure 26: User profile of Pret A Manger, March 2021
    • LEON is well-poised to be menu trends market leader
      • Figure 27: User profile of Leon, March 2021
    • Reading word clouds
  10. The Consumer – Key Takeaways

    • Consumer confidence in cooking will result in fewer out-of-home lunches
    • Multiple takeaway formats help foodservice diversify lunch traffic
    • Most lunch consumers have ordered a takeaway from a fast food outlet
    • Under-25s skipping breakfasts and having late lunches
    • Sustain time-tested recipes and continue to innovate with new flavours
    • Cater to those who have acquired a taste for premium foods
  11. Impact of COVID-19 on Consumer Behaviour

    • Impact of consumer confidence in cooking lunch at home
      • Figure 28: Consumers’ lunch at-home participation in the last month, April 2021
    • COVID-19’s lasting impact on takeaway usage
      • Figure 29: Changes in consumer spending more on takeaways/home delivery, 8 December 2020-6 May 2021
    • Pre-order and collect starts to click with more Britons
      • Figure 30: Changes in click-and-collect usage,16 April 2020-22 April 2021
  12. Lunch Out-Of-Home Purchase Methods

    • Multiple takeaway formats help foodservice diversify lunch traffic
      • Figure 31: Lunch out-of-home purchase methods, April 2021
  13. Takeaway Venues Used

    • Most lunch consumers have ordered a takeaway from a fast food outlet
      • Figure 32: Lunch takeaway venues used, April 2021
    • Sandwich or bakery shops are primed for quick recovery
    • Cafés fill the void of coffee shops and restaurants in rural locations
    • Supermarket/c-store consumers most likely to order fast food takeaways
      • Figure 33: Lunch takeaway venues used, by overall participation, April 2021
  14. Visit Preferences

    • Young consumers more likely to head out for lunch at the weekend
      • Figure 34: Lunch out-of-home visit preferences, April 2021
    • Under-25s skipping breakfasts and having late lunches
      • Figure 35: Proportion of consumers who are skipping breakfast more now than 12 months ago, by age, April 2021
  15. Menu Preferences

    • Sustain time-tested recipes and rotate new flavours
      • Figure 36: Lunch out-of-home menu preferences, April 2021
    • Strike a balance between meat and meat-free for “flexitarians”
    • Prioritise hot lunches to maximise sales opportunities
  16. Purchase Drivers

    • Affordable out-of-home lunches much needed to stay competitive
      • Figure 37: Lunch out-of-home purchase drivers, April 2021
    • Purchase drivers of older consumers
    • Link between familiar dish and type of cuisine
    • Adapt to older consumers’ hygiene priorities
    • Steered by locality of venues
    • New lunchtime priorities are emerging
    • Diet-specific lunches can fill the hunger gap
    • Emerging cross-sell wins
    • Healthier food choices
    • On the back of drink purchases
    • Start adding carbon neutral menu choices
  17. Lunch Out-Of-Home Behaviours

    • Cater to those who have acquired a taste for premium foods
      • Figure 38: Lunch out-of-home behaviours, April 2021
    • Lunchbox schemes appeal to young families
    • Scope for lunchtime food outlets to operate in retail venues
  18. Attitudes towards Lunch Out-Of-Home

    • Home deliveries allow consumers to stretch their budgets further
      • Figure 39: Attitudes towards lunch out-of-home, April 2021
    • COVID-19 spurs operators to explore numerous fulfilment channels
    • Convenience
    • Safety
  19. Workplace Catering

    • Two fifths of British workers usually have access to workplace canteens
      • Figure 40: Availability of workplace canteen, April 2021
    • More than half miss their workplace perks
      • Figure 41: Lunch out-of-home behaviours, by availability of workplace canteen, April 2021
    • Contact-free foodservices vital for those returning to the workplace
      • Figure 42: Lunch out-of-home attitudes, by availability of workplace canteen, April 2021
    • Fresh food vending machines helpful to three fifths of workers
      • Figure 43: Lunch out-of-home attitudes, by availability of workplace canteen, April 2021
    • Digital transformation accelerates demand for micro-markets
      • Figure 44: Lunch out-of-home behaviours, by availability of workplace canteen, April 2021
    • Meal kits will cater to a dispersed workforce
      • Figure 45: Lunch out-of-home attitudes, by availability of workplace canteen, April 2021
  20. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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