Stay ahead of the curve and future-proof your business with Mintel’s UK Attitudes Towards Premium Alcoholic Drinks Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest alcoholic drinks market research, trends and consumer behaviours affecting your business.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost of living crisis on shopping behaviours relating to standard and premium alcoholic drinks market.
- Demographic purchasing patterns in the premium alcoholic drinks market.
- Leading attributes that people are prepared to pay more for in alcoholic drinks.
- At-home and out-of-home occasions for which people buy premium alcoholic drinks.
- Factors that have prompted people to buy a premium alcoholic drink they have not bought before.
- Trends in launch activity in alcoholic drinks positioned as premium, and opportunities for further innovation.
Premium Alcoholic Drinks Market Outlook
The cost of living crisis has proved both a hindrance and a help to the premium alcoholic drinks market, prompting both trading down to cheaper options such as own-label, and trading up to higher-end products in the retail channel as interest in at-home socialising continues as an alternative to going out.
- Music industry market size: Mintel forecasts that the music industry income will reach 1.5 billion in 2028.
Premium Alcoholic Drinks Market Trends, Opportunities and Challenges
Boost from gifting premium drinks
Premium alcoholic drinks are seen as a good value gift by a variety of consumers. Eye-catching in-store displays, aesthetically pleasing packaging and combination gifting formats are all key elements to help brands position their drinks as gifts.
- Premium alcoholic drinks market trend: 64% of gift buyers see premium alcoholic drinks as a good value gift.
Premium opportunity for mainstream
Premium versions hold strong potential for mainstream alcohol brands. Shoppers’ established trust and liking for tried-and-tested brands no doubt makes investing in a premium option seem less of a risk.
- How people shop for alcoholic drinks: 79% of buyers are more likely to buy a premium alcoholic drink from a familiar brand than an unfamiliar one.
Purchase our UK Attitudes Towards Premium Alcoholic Drinks Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Beer Market Report 2023, or our range of Alcoholic Drink Market Research.
Brands Featured in the Full Report
Draig, The Whistler, Kopparberg, St Remy, Nio Cocktails, Eisberg, M&S, Sainsbury’s.
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Expert Insights from a Drinks Analyst
This report, written by Alice Baker, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the premium alcoholic drinks market and add expert context to the numbers.
Marketing focused on casual at-home occasions and gifting stand out as key means to drive purchase of premium alcoholic drinks amid the ongoing income squeeze.
Alice Baker
Food and Drink Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for premium alcoholic drinks
- Market dynamics and outlook
- Graph 1: RPI inflation for beer, wine & spirits and all items, 2022-23
- Graph 2: trends in the age structure of the UK population, 2023-28
- What consumers want and why
- Graph 3: purchase of standard/economy and premium alcoholic drinks (nets), by financial situation, 2023
- Graph 4: attributes deemed worth paying more in alcoholic drinks, 2023
- Graph 5: purchase occasions for premium alcoholic drinks, 2023
- Graph 6: prompts to buy premium alcoholic drinks, 2023
- Graph 7: behaviours relating to premium alcoholic drinks, 2023
- Graph 8: attitudes towards premium alcoholic drinks, 2023
- Innovation and marketing
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Market Dynamics
- Macro-economic factors
- Graph 9: GDP, 2021-23
- Graph 10: CPI inflation rate, 2021-23
- Graph 11: “Have you been affected by any of these issues over the last two months? Please select all that apply.”, 2023
- Graph 12: RPI inflation for beer, wine & spirits and all items, 2022-23
- Graph 13: the financial wellbeing index, 2016-23
- Graph 14: the financial confidence index, 2016-23
- Social, environmental and legal factors
- Graph 15: purchase of standard/economy and premium alcoholic drinks, by broad age group, 2023
- Graph 16: alcohol moderation and non-usage, 2022-23
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What Consumers Want and Why
- Purchase of standard and premium alcoholic drinks
- Graph 17: purchase of standard/economy and premium alcoholic drinks (nets), by financial situation, 2023
- Graph 18: purchase of standard/economy and premium alcoholic drinks, by category, 2023
- Attributes deemed worth paying more for in alcoholic drinks
- Graph 19: attributes deemed worth paying more in alcoholic drinks, 2023
- Purchase occasions for premium alcoholic drinks
- Graph 20: purchase occasions for premium alcoholic drinks, 2023
- Graph 21: purchase occasions for premium alcoholic drinks, any casual and any celebration, 2023
- Prompts to buy a premium alcoholic drink
- Graph 22: prompts to buy premium alcoholic drinks, 2023
- Graph 23: those who have been prompted to buy a premium alcoholic drink by a friend/family recommendation, by broad age group, 2023
- Behaviours relating to premium alcoholic drinks
- Graph 24: behaviours relating to premium alcoholic drinks, 2023
- Attitudes towards premium alcoholic drinks
- Graph 25: attitudes towards premium alcoholic drinks, 2023
- Graph 26: agreement that premium alcoholic drinks make a good value gift, by how people describe their financial situation, 2023
- Graph 27: attributes deemed worth paying more in alcoholic drinks, by purchase of premium alcoholic drinks as a gift, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
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Appendix
- Supplementary data
- Report scope and definitions
- Methodology
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