Marketing focused on casual at-home occasions and gifting stand out as key means to drive purchase of premium alcoholic drinks amid the ongoing income squeeze.
Stay ahead of the curve and future-proof your business with Mintel’s UK Attitudes Towards Premium Alcoholic Drinks Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest alcoholic drinks market research, trends and consumer behaviours affecting your business.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis has proved both a hindrance and a help to the premium alcoholic drinks market, prompting both trading down to cheaper options such as own-label, and trading up to higher-end products in the retail channel as interest in at-home socialising continues as an alternative to going out.
Boost from gifting premium drinks
Premium alcoholic drinks are seen as a good value gift by a variety of consumers. Eye-catching in-store displays, aesthetically pleasing packaging and combination gifting formats are all key elements to help brands position their drinks as gifts.
Premium opportunity for mainstream
Premium versions hold strong potential for mainstream alcohol brands. Shoppers’ established trust and liking for tried-and-tested brands no doubt makes investing in a premium option seem less of a risk.
Purchase our UK Attitudes Towards Premium Alcoholic Drinks Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Beer Market Report 2023, or our range of Alcoholic Drink Market Research.
Draig, The Whistler, Kopparberg, St Remy, Nio Cocktails, Eisberg, M&S, Sainsbury’s.
This report, written by Alice Baker, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the premium alcoholic drinks market and add expert context to the numbers.
Marketing focused on casual at-home occasions and gifting stand out as key means to drive purchase of premium alcoholic drinks amid the ongoing income squeeze.
Alice Baker
Food and Drink Analyst
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