UK Attitudes towards Premium Alcoholic Drinks Consumer Report 2022
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The UK Attitudes Towards Premium Alcoholic Drinks report identifies consumer attitudes towards premium alcoholic drinks, luxury alcoholic drinks buying occasions, and premium positioning in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Attitudes Towards Premium Alcoholic Drinks market in the UK.
It is crucial for premium drinks brands to spell out their environmental credentials in order to support their quality image. Consumers’ increased eco-consciousness as a result of the pandemic adds further urgency for companies to prove their commitment to sustainability.
Premium alcoholic drinks’ retail sales benefited from the overall growth in retail alcoholic drinks sales. Meanwhile, their on-premise sales were severely hit and hospitality and leisure sectors were closed or operating under restrictions in 2020 and 2021 due to COVID-19. Premium brands were also able to garner new users, despite the economic impact of the pandemic, from shoppers trading up in retail.
Pressure on household incomes in 2022 poses a threat to sales of premium alcoholic drinks, likely prompting people to cut back on discretionary purchases, including alcohol, or to trade down within the category. Longer term, the alcohol moderation trend and ageing UK population will also serve to erode sales. Premium low/non-alcoholic drinks offer one way for brands to tap into the alcohol moderation trend.
Harnessing friends’/family recommendations and gifting stand out as key means for brands to drive purchase of premium products. These drivers’ strong appeal to over-55s also points to these as invaluable for brands in engaging this growing and typically wealthy group.
Read on to discover more details or take a look at all of our UK Drinks market research.
Brands: Aldi, Brixton, Vocation, Cotswold, M&H, Menabrea, Camden Town Brewery, Courvoisier De Luxe, Bombay Sapphire, Toast Ales, Discarded Grape Skin, Sipsmith, Marks & Spencer (M&S), Morrisons, Sainsbury’s, Salcombe Gin, Crossip Drinks, Tetley’s, Vitória Régia, Hotel Chocolat.
This report, written by Alice Baker, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although losing on-trade sales, premium alcoholic drinks’ retail sales benefited from the overall growth in retail alcohol drinks sales in 2020, sustained in 2021, amid the COVID-19 restrictions. The segment also gained users from shoppers trading up. However, sales are now under threat amid the income squeeze. Encouraging recommendations and gifting stand out as key means for brands to attract new users. These drivers’ appeal to over-55s also makes them invaluable for brands to engage this growing and typically wealthy group.
Alice Baker
Senior Food & Drink Analyst
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.