2021
9
UK Pub Catering Market Report 2021
2021-10-30T04:14:00+01:00
OX1050267
2195
144014
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
“COVID-19 has encouraged consumers to seek out high-quality experiences as well as support businesses in their local area. In order to respond pubs will need to update their menus to…

UK Pub Catering Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the UK Pub Catering market, including the behaviours, preferences and habits of the consumer.

Visiting a pub for a meal or drinks became a more formal experience as a result of the pandemic with the government enforcing table service and the serving of a substantial meal alongside alcoholic drinks during pubs’ reopening phase. Although this was a temporary transition, many pubs enhanced their food offerings and service levels to comply with these rules and welcome back customers. This will be one of the main legacies of the pandemic for pubs as they continue with such practices to allow them to justify more premium pricing.

More than a fifth of pub diners say they typically spend more than £15 on a pub dinner. While some consumers are exercising cautious spending habits, others are likely to invest in high-value experiences such as premium pub meals. Staff and product shortages present a threat to the UK pub catering industry. Although the government is providing pubs and the rest of the hospitality sector with financial support, the looming threat of further virus outbreaks and consequent lockdowns would result in many pubs struggling to survive.

However, there remains great potential for pubs to capitalise on consumer demand for the pub dining experience. Those willing to spend more on pub dinners are more likely to be interested in themed food nights and sharing platters, highlighting opportunities for pubs to develop premium menus and events suited to group socialising.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on the pub catering market.
  • Consumers’ typical spend on pub dinners.
  • Pub menu types consumers are most interested in.
  • Consumers’ attitudes regarding dining in pubs.
  • Attitudes towards digital payment/ordering services in pubs.

Covered in this report

Brands: Greene King, Toby Carvery, Harvester, Wetherspoon, Beefeater, Slug & Lettuce, Electric Shuffle, Otherworld, Hawthorn.

Expert analysis from a specialist in the field

This report, written by Narmada Sarvanantha, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has encouraged consumers to seek out high-quality experiences as well as support businesses in their local area. In order to respond pubs will need to update their menus to include dishes with locally sourced ingredients, premium meals that deliver a sense of occasion and modern sharing platters suited to group socialising, such as mezzes or Japas.

Narmada Sarvanantha
Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on the pub catering market
      • Figure 1: Short, medium and long-term impact of COVID-19 on the pub catering market, 2020-25
    • The market
    • COVID-19 still poses a safety concern
    • Health and ethical concerns will inform pub menu choices
    • Companies and brands
    • Wetherspoon adds vegan options to its menu
    • Tackling food waste
    • All selected pub chains hold high awareness but Wetherspoon retains standout
      • Figure 2: Key metrics for selected brands, 2021
    • The consumer
    • Vast majority of consumers still consider themselves pub diners
      • Figure 3: Frequency of visits, 2021
      • Figure 4: Frequency of visits, NET, 2019 and 2021
    • Potential for pubs to boost revenue through breakfast delivery
      • Figure 5: Pub meal occasions, 2021
    • Approximately one in five consumers typically spend more than £15 on pub dinners
      • Figure 6: Amount consumers typically spend on pub dinners, 2021
    • Pubs can premiumise shared and themed menus
    • Consumers consider quality of food more important than price
      • Figure 7: Purchase drivers when choosing a pub/bar to eat at, 2021
    • Sharing menus will increase in popularity
      • Figure 8: Most popular menu options that consumers would like to see when visiting pubs/bars, 2021
    • High growth potential for eco-friendly pub food
      • Figure 9: Attitudes and behaviours towards pubs and bars, 2021
      • Figure 10: Attitudes and behaviours towards pubs and bars, 2021
    • Pub apps seen as convenient but can be frustrating
      • Figure 11: Attitudes towards using pub/bar apps to order or pay for food, 2021
  3. Issues and Insights

    • Health and ethical concerns will inform pub menu choices
    • Consumers consider quality of food more important than price
    • Pubs can premiumise shared and themed menus…
    • …and offer emerging ethnic cuisines
  4. Market Drivers

    • Recovery of the British pub sector boosted by financial support
    • Government funding and support measures
    • Investors bet on post-pandemic recovery
    • Shortages pose threat to pubs
    • Supply chain disruption causes stock issues
    • Staff shortage
    • Opportunity for pubs to premiumise menus for younger consumers
      • Figure 12: Consumers planning to go out for an expensive meal, by age, 2021
    • Health and ethical concerns will inform pub menu choices
      • Figure 13: Consumers’ willingness to pay more for meals featuring sustainable ingredients, by age, 2021
    • COVID-19 still poses a safety concern
      • Figure 14: Level of concern* about COVID-19, 2020-21
  5. Launch Activity and Innovation

    • Brands recreate the pub experience
    • Beefeater Gin creates pub experience in London Eye pod
    • Otherworld is expanding
    • Electric Shuffle opens new venue in London Bridge
    • Stonegate is a recent addition to the Zero Carbon Forum
    • Hawthorn launches Proper Pubs
    • Southport’s Thatch & Thistle pub and restaurant relaunches with new innovations
    • New kitchen at the Compton Arms
    • Antojitos Truck pop-up at The Dog House
    • Wetherspoon adds vegan options to its menu
    • Tackling food waste
  6. Brand Research

    • Brand map
      • Figure 15: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 16: Key metrics for selected brands, 2021
    • Brand attitudes: Wetherspoon’s value perception gives it clear standout
      • Figure 17: Attitudes, by brand, 2021
    • Brand personality: Slug & Lettuce viewed as most exclusive
      • Figure 18: Brand personality – macro image, 2021
    • Harvester and Toby Carvery have strongest association with family
      • Figure 19: Brand personality – micro image, 2021
    • Brand analysis
    • Greene King has a high recommendation level
      • Figure 20: User profile of Greene King, 2021
    • Toby Carvery has a high awareness level
      • Figure 21: User profile of Toby Carvery, 2021
    • Harvester has the second-highest usage level
      • Figure 22: User profile of Harvester, 2021
    • Wetherspoon has the highest awareness and usage level
      • Figure 23: User profile of Wetherspoon, 2021
    • Nine in 10 consumers are aware of Beefeater
      • Figure 24: User profile of Beefeater, 2021
    • Over two in three customers would recommend Slug & Lettuce
      • Figure 25: User profile of Slug & Lettuce, 2021
    • Reading word clouds
  7. Frequency of Visits

    • Vast majority of consumers still consider themselves pub diners
      • Figure 26: Frequency of visits, 2021
      • Figure 27: Frequency of visits, NET, 2019 and 2021
    • Pubs in suburban and rural areas will benefit from increased remote working
      • Figure 28: Frequency of visits to a pub/bar to eat during the day, by working situation – twice a week or more, 2021
  8. Pub Meal Occasions

    • Potential for pubs to boost revenue through breakfast delivery
    • Local delivery apps geared towards supporting independents
      • Figure 29: Pub meal occasions, 2021
    • Opportunity for pubs to appeal to older consumers with high-quality pub lunches
      • Figure 30: Proportion of pub diners who typically eat lunch in pubs/bars, by age, 2021
  9. Amount Spent on Pub Dinners

    • Approximately one in five consumers typically spend more than £15 on pub dinners
      • Figure 31: Amount consumers typically spend on pub dinners, 2021
      • Figure 32: Amount consumers typically spend on pub dinners, 2021 – NET
    • Pubs can premiumise shared and themed menus
      • Figure 33: Most popular menu options consumers would like to see when visiting pubs/bars, by amount consumers typically spend on pub dinners, 2021
  10. Pub Catering Purchase Drivers

    • Consumers consider quality of food more important than price
      • Figure 34: Purchase drivers when choosing a pub/bar to eat at, 2021
    • Pubs can profit from Locavores
      • Figure 35: Most important factors when choosing a pub, by attitudes towards pubs, 2021
    • Local pubs can premiumise locally sourced meals for older consumers
      • Figure 36: Proportion of consumers most influenced by quality of food and convenient location when choosing a pub/bar to eat at, by age, 2021
  11. Most Popular Menu Options

    • Sharing menus will increase in popularity
      • Figure 37: Most popular menu options that consumers would like to see when visiting pubs/bars, 2021
    • High growth potential for themed food nights among 18-24s
      • Figure 38: Consumer interest in themed food nights, by age, 2021
    • Brands need to re-invent their offer to appeal to younger demographics
  12. Attitudes and Behaviours towards Pubs and Bars

    • High growth potential for eco-friendly pub food
      • Figure 39: Attitudes and behaviours towards pubs and bars, 2021
    • Food and drink pairings appeal most to younger consumers
      • Figure 40: Consumers’ willingness to pay for food and drink pairings in pubs/bars, by age, 2021
    • Opportunity for pubs to appeal to younger consumers with meal deals
      • Figure 41: Attitudes and behaviours towards pubs and bars, 2021
    • Older consumers prioritise the pub dining experience
      • Figure 42: Consumers who agree table service is an important part of the pub experience, by age, 2021
  13. Attitudes towards Pub Apps

    • Pub apps seen as convenient but can be frustrating
      • Figure 43: Attitudes towards using pub/bar apps to order or pay for food, 2021
    • Younger consumers have had a positive experience with apps
      • Figure 44: Attitudes towards using pub/bar apps to order or pay for food, by age, 2021
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch