Inflation has propelled sales in 2023. Re-emerging health focus will support sales. A keen interest in a wider range of natural products holds untapped potential.
Sales of sports nutrition through major supermarkets and chemists grew in 2022/23, however, this was largely driven by prices rises. Factors like ingredient, energy, transport, and packaging costs fuelled inflation in the sports nutrition market.
Brands in the sports nutrition brands face intense competition, over half of consumers agreeing that mainstream food and drink products can deliver the same benefits they offer. Communicating the unique value that sports nutrition products offer to consumers is crucial
Interest in natural sports nutrition
There is a growing demand for a wider range of natural sports nutrition products. This echoes strong interest in naturalness in food and drink generally amid a backdrop of media focus on UPFs.
Demand for more guidance
Helping consumers to identify the best sports nutrition products for them holds potential for brands or retailers to support sales. Websites can enable brands to provide information about the benefits of sports nutrition. Consumers also show openness to gaining guidance from AI, pointing to the new holding potential for brands to drive engagement with the sports nutrition industry.
Purchase our UK Sports Nutrition Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Attitudes Towards Healthy Eating Market, or our range of Food Market Research.
Grenade, Mars Wrigley, Barebells, Warrior, Protein Works, Applied Nutrition, Myprotein, UFIT and many more.
This report, written by Claire Finnegan, a leading research analyst, delivers in-depth commentary and analysis to highlight sports nutrition industry trends and add expert context to the numbers.
Inflation has propelled sales in 2023. Re-emerging health focus will support sales. A keen interest in a wider range of natural products holds untapped potential.
Claire Finnegan
Food & Drink Analyst
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