The UK Attitudes Towards Video and TV Market Report examines consumers’ television viewing habits and attitudes towards video streaming services, launch activity and the impact of the cost of living crisis on the UK TV market. This report provides a comprehensive overview of the UK TV market size, along with market projections, segmentation and current industry trends for the video and TV market.
The pandemic has seen a rise in video on demand subscriptions, yet there are signs of this slowing. With inflation and the cost of living on the rise, consumers are becoming more conscious of making sure they receive value for money when it comes to their discretionary spending. Pay-TV subscriptions and streaming services will be closely examined as people look to economise and focus on essential items, particularly since some streaming services have recently increased their subscriptions.
In the UK TV market, live TV viewing is likely to continue declining in share, except among older demographics who will still consume TV this way.
However, over half of UK consumers like having a scheduled programme to look forward to every week, indicating that appointment TV still has a place in consumer routines, despite the ease of on-demand binge-watching. In some circumstances, a restricted release approach can still create excitement and momentum around content programming and help build anticipation with staggered release schedules.
In the longer-term, ad-supported versions of popular streaming services such as Disney+ and Netflix look set to appear within the next couple of years, which offers an opportunity for brands to get involved with partnerships with providers, who have otherwise been out of scope for commercial tie-ups to this point.
The continuing rise of live streaming, on-demand viewing from both paid-for streaming and linear channels will mean consumers have even more content to choose from for video and TV than ever before. Interfaces and content aggregation will mean personalised TV channels encompassing consumer viewing sources will drive the TV and video experience.
To discover more about the UK Attitudes Towards Video and TV Market Report 2022, read our UK Cinema Market Report 2022, or take a look at our other Video and TV Market Research.
Â
Brands: Netflix, Sky, Virgin, Amazon Prime, Now TV, Disney+, Discovery+, Apple TV, All4, BBC, ITVX, BT Sport, Eurosport, BritBox, TalkTalk, Paramount+.
Products: Linear broadcasts on TV, video-on-demand, subscription video-on-demand.
Â
This report, written by Joe Birch, a leading analyst in the technology sector, delivers in-depth commentary and analysis to highlight current trends in the UK TV market and add expert context to the numbers.
The video and UK TV market market is highly fragmented, with consumers taking multiple sources and watching across a range of devices. As a result, TV interfaces to collate and organise content will deliver an increasingly personalised viewing schedule for consumers. More broadly, the cost of living crisis will mean many reviewing the value of their subscriptions, while ad-supported services will grow as consumers seek to save money without losing out on access to content.”
Joe Birch
Consumer Technology Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
The cost of living crisis has significantly strained household finances, making property investment less accessible and more challenging. High borrowing costs and elevated house prices have limited affordability,...
Find out more£ 2,195
Brands in the sports nutrition industry that expand beyond their heartland to new functional benefits and mainstream food and drink formats have potential to appeal to both users...
Find out more£ 2,195
55% of consumers view streaming services such as Netflix as better value than traditional pay-TV services like Sky and Virgin Media. This reaches...
Find out more£ 2,195
Use of prescription weight loss drugs like Wegovy and Mounjaro is currently low, but interest is growing. Among 18-34-year-olds trying to lose or maintain weight, 48% have either...
Find out more£ 2,195
Signalling the compelling potential for cutting-edge sugar reduction technology to stand out as a USP, 59% of consumers say they would like their favourite treat brands...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
