"Authentic but healthy products, ones that facilitate tailoring of spiciness and positioning towards breakfast and social occasions will win favour."
Amy Bishop, Analyst UK Food & Drink Reports
Celebrating the intrinsic health credentials of their authentic product will win over new users and buoy usage frequency for world cuisine brands. Authentic dishes healthy by nature would appeal to 80% of users, and healthy dishes would encourage more frequent use for many.
Ongoing pressures on household budgets will continue to curb foodservice spend in 2026 and into 2027, benefiting retail, including world cuisines foods. However, grocery spend too will face close scrutiny. This will favour home cooking, posing a threat for pricier convenience products. It will also keep the pressure on brands to justify their value.
Breakfast offers a clear whitespace opportunity for world cuisine brands. More than half (56%) of world cuisine users would like to see more world cuisine breakfast options, while the retail offering is limited retail. Convenience will be key to unlocking this occasion, with 70% of breakfast eaters prioritising quick and easy preparation. This creates opportunities across products like globally inspired breads and pastries and shortcut or RTE versions of authentic egg-based dishes.
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