Stay ahead of the curve and future-proof your business with Mintel’s UK Babies’ and Children’s Personal Care Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest babies’ and children’s personal care market research, trends, and consumer behaviours affecting your business. Get a 360° view of the market including market size, market share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis led to savvy shopping behaviours and a reduction in family planning. Increased hygiene poverty among children also occurred as parents struggled to afford basic essentials. However, as the crisis eases, parents may begin to feel more comfortable spending again, which could lead to growth in the babies’ and children’s personal care market.
Need for efficacy
The rising cost of living caused parents to worry about being able to afford baby and children’s personal care products, nappies and wipes. To counteract the rising costs, parents opt for multifunctional products and seek cheaper alternatives within the UK nappies market. Brands can foster loyalty with new product development and lead with efficacy claims.
Broaden DEI efforts
Family portrayals in the babies’ and children’s personal care market and UK nappies market need to be more inclusive, with opportunities for both NPD and advertising. Additionally, there is a gap in the market in terms of greater personal care for specific skin condiditons, tones and hair textures.
Purchase our UK Babies and Children Personal Care Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our A Year of Innovation in Baby Personal Care 2024, or our range of Babies and Children Market Research.
Childs Farm, Johnson & Johnson, AFB, H&A, Aldi, Tesco, Brushbaby, Nala’s Baby, Coty and many more.
This report, written by Shiyan Zering, a leading research analyst, delivers in-depth commentary and analysis to highlight babies and children’s personal care market trends and add expert context to the numbers.
Inflation drives the growth in the babies’ and children’s personal care market, but a declining birth rate and savvy shopping behaviours could impact its future.
Shiyan Zering
Beauty and Personal Care Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 495
Hair Styling Agents - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers sprays, gels, cream,...
Find out more£ 2,195
In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,...
Find out more£ 2,195
Capture consumers and build an emotional bond A challenging economic environment has created an engaged private label consumer, with 60% of private label BPC buyers wanting to see more...
Find out more£ 495
Shampoo & Conditioners - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers shampoos and hair...
Find out more£ 2,195
Influencer trips and events can leave a bad taste in consumers' mouths, as 80% of social media users think brands should host events...
Find out more
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
