Stay ahead of the curve and secure future growth for your business with Mintel’s UK Baby Food and Drink Market. Get a 360° view of the baby food market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Over half of parents of 0-4s cite supporting immune health as a top-three health benefit swaying choice of products. This, alongside brain development stand out as the leading functional health benefits that baby/toddler food and drink brands should flag up to drive purchase.
Almost half of UK category buyers describe organic as ‘very important’ for formula milk. But there appears to be a gap between aspirations and actions. Organic formula milks such as those from Hipp and Kendamil take only a small share of the market.
Purchase our full report to reveal the comprehensive list of industry trends and innovation opportunities, and discover how your business can connect with consumers. Looking for more information on the UK Baby Food and Drink Market? Take a look at Mintel’s The Future of Baby Food and Milk.
This report includes products manufactured specifically for babies and infants aged primarily under two years, although manufacturers are targeting older infants with commercial products.
The report covers:
Baby drinks include ready-to-drink liquids, which are generally presented in plastic bottles for decanting into a feeding bottle or beaker, as well as concentrates and powdered granulated drinks for dilution with water.
This report is written by Alice Baker, Food and Drink Analyst at Mintel. Alice analyses and writes on the UK Food & Drink sector, having joined Mintel in January 2016. She has previously worked for the International Meat Trade Association and in local government. She holds a BA in History and an MA in History of Political Thought from University College London.
Encouraging parents to recommend their products to others is crucial for brands; healthy eating advice for parents and own-label formula milk warrant exploration.
Alice Baker
Food and Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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