This Market Dynamics report features market data extracted from Mintel’s UK Baby Food and Drink Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK baby food market. The full UK report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Birth rate in 2023 falls to its lowest level in over 40 years
- Graph 1: live births in England and Wales, 2018-24
- CMA enquiry into the formula milk sector prompts a flurry of price cuts
- Second extension of the free childcare hours creates opportunities for baby food
- Baby food category comes under renewed criticism over sugar
- Formula milk retains its narrow lead on value sales in 2024, though the gap is diminishing
- Graph 2: retail value sales of baby food and drink, by segment, 2022-24
- Rising value sales and falling volumes in 2019-24; similar picture expected for 2024-29
- Further, though slowing, inflation expected for 2024-29
- Aptamil and Cow & Gate continue to dominate formula milk sales but lose ground in 2024
- Graph 3: retail value sales of formula milk, by leading brands, 2022-25
- Ella’s Kitchen retains lead in baby food, snacks and drinks
- Graph 4: leading baby food/drinks/snacks brands’ value sales, 2022/23-2024/25
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THE CONSUMER
- Interest in innovation in baby food and drink
- Behaviours relating to baby food and drink
- Media criticism of baby/toddler food boosts appeal of homemade foods
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PRODUCT, INNOVATION AND MARKETING
- Baby food brands continue their efforts to stay relevant to older children
- Increased public profile boosts Kendamil
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APPENDIX
- Trends in the population age structure
- Retail sales and forecast for baby food and drink
- Market size and forecast – volumes
- Market forecast and prediction intervals (values)
- Market forecast and prediction intervals (volumes)
- Market segmentation
- Market share – formula milk – brands
- Market share – formula milk – brand owners
- Market share – baby food, snacks and drinks – values – brands
- Market share – baby food, snacks and drinks – volumes – brands
- Market share – baby food, snacks and drinks – values – brand owners
- Market share – baby food, snacks and drinks – volumes – brand owners
- Advertising and marketing
- Consumer research methodology
- Consumer research questions
- Forecast methodology
- Abbreviations and terms
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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