The pressures of the rising cost of living are reshaping household priorities. With 38% of UK adults responsible for bathroom cleaning saying low prices are the most important product feature, value plays a central role in purchase decisions.
"As probiotics reframe what clean looks like, brands must double down on proving the value of specialised bathroom products to defend against multipurpose popularity."
Luke Santos, Household Care Analyst
This Report examines the UK retail market for bathroom cleaning products. Mintel’s definition includes products sold through the grocery retail channel and direct to consumers including:
These products come in a number of formats, including sprays, mousses, creams, foams and disposable wipes.
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