Amid the ongoing cost-of-living crisis, major bathroom renovation projects are on hold as consumers watch their finances, but they still have an appetite for lower-cost aesthetic improvements they can do themselves, which is driving demand for bathroom accessories.
Gain fresh consumer-led insights into the UK bathroom market. What impact has the cost of living crisis had on the bathroom accessories market? What innovations are driving change in the bathrooms industry? Answer these questions and more with this comprehensive market report.
Amid the ongoing cost-of-living crisis, major bathroom renovation projects are being put on hold as consumers watch their finances, but they still have an appetite for lower-cost DIY improvements, which is driving demand for bathroom accessories. Energy prices are proving to be a major strain on household finances and energy-saving bathroom solutions are a high priority for consumers. With water prices expected to keep rising, there is room for further growth in the bathroom and bathroom accessories market.
Store-based retailers are by far and away the most popular destination for purchasing bathroom fittings, with this popularity peaking among younger consumers led by Gen Z, who are the most prolific bathroom renovators. In the competitive bathroom retail market, retailers that make in-store visits the best experience they can are likely to thrive. Tapping into AR and VR technology and creating experiential retail experiences that go beyond just selling bathroom fixtures can attract customers.
Purchase the full report for a complete analysis of the UK bathroom and bathroom accessories market and consumer, including in-depth market dynamics and trends driving innovation in the industry. Readers of this report may also be interested in Mintel’s UK DIY Retailing Market Report.
This report is written by Bridget McCusker. Bridget joined Mintel in October 2022 as a Research Analyst covering Retail focusing on home. Originally from Boston, US, Bridget holds a BSc in International Trade & Marketing for the Fashion Industries from the Fashion Institute of Technology. She relocated to London in 2021 to pursue her MSc in Global Affairs at King’s College London.
The ageing population, multi-generational households and growing emphasis on wellness offer exciting opportunities for bathroom brands.
Bridget McCusker
Research Analyst
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