The UK Bathrooms and Bathroom Accessories Market Report identifies consumers’ attitudes towards bathroom products and accessories, the impact of the cost of living and supply chain disruption and future innovations in the bathroom market. This report covers the bathroom accessories market size, market forecast, market segmentation and industry trends in the UK bathroom market.
Two and a half years after the pandemic’s outbreak, the longer-lasting implications are now apparent in the bathroom market. This is particularly true of how consumers shop, with many remaining in the online channel out of choice, in pursuit of convenience or cost savings.
However, there is mounting uncertainty in the bathroom and bathroom accessories market, with a near-perfect storm of inflation, supply chain disruption and the ongoing conflict in Ukraine. These pressures have already seen price rises, lengthening lead times, reduced product availability and labour shortages, causing some consumers to delay, downscale or limit purchases to necessity.
After two years of resilient spending, discretionary spending is now directed into areas such as travel, clothing and entertainment, which remained comparatively suppressed over the pandemic. Mintel’s bathroom market research identifies that the subsequent cutbacks on non-essential spending will likely impact home spending and the bathroom and bathroom accessories market size. This may also exacerbate the polarisation and trigger trading down or the pursuit of other means of value, such as DIY.
Nonetheless, there remain many opportunities for innovation in the bathroom market. The renewed need for value will, in turn, open the door for credit, loyalty schemes, own-brand ranges and more circular business models but also provide value beyond price, such as after-sales offerings.
Mintel’s bathroom market insights reveal that while rising energy insecurity will open the window for more sustainable and efficient bathroom products, there is even an opportunity to encourage trading up here, stressing the opportunity for savings on bills.
Read on to discover more about the UK Bathroom and Bathroom Accessories Market Report 2022, read our UK DIY Retailing Market Report 2022, or take a look at our other House and Home Market Research.
Products: Bathroom fixtures, bathroom fittings, bathroom furniture, bathroom accessories.
Brands: Victorian Plumbing, Kingfisher, Homebase, Wickes, The Hut Group, B&Q, Screwfix, IKEA, Toolstation, Porcelanosa, CP Hart, Easy Bathrooms, Bathstore, Victoria Plum, Plumbworld, Better Bathrooms, Axor, RainStick, eBay, Tesco.
Expert Analysis from a Specialist in the Retail Industry
This report, written by Marco Amasanti, a leading senior analyst in the retail industry, delivers in-depth commentary and analysis to highlight current trends in the UK bathroom market and add expert context to the numbers.
The bathroom market has proved impressively resilient over the past two years, buoyed by redirected expenditure and a newfound appreciation of the home. However, sales are set to fall in the coming year as the market faces the brunt of inflation, supply chain disruption and the ongoing conflict in Ukraine.”
Marco Amasanti
Retail Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 2,195
While in-store shopping remains nearly universal, with 90% of UK household shoppers frequenting brick-and-mortar stores, online purchasing has surged, reaching
Find out more£ 2,195
While member pricing has been a key focus for retailers to attract shoppers to their loyalty schemes, consumers are demanding more, with 76%...
Find out more£ 2,195
The at-home alcoholic drinks market remains robust, with 80% of adults buying beverages for home consumption in the last year. Grocery stores dominate as the primary distribution channel,...
Find out more£ 2,195
With 94% of 16-34 year olds actively engaging in DIY shopping, this demographic leads the market in activity. Yet, despite their enthusiasm, they favour non-specialist retailers over traditional...
Find out more£ 2,195
Easter 2025 outperformed 2024, driven by stronger consumer confidence and increased spending. Gift purchasing rose, with 72% of consumers buying Easter gifts compared to 68% a year before,...
Find out more£ 2,195
Mother's Day 2025 saw strong engagement, with gifting and at-home meals at the heart of celebrations. For 2026, there are opportunities to leverage AI for personalised gift recommendations,...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
