2023
9
UK Beauty and Grooming Devices, Tools and Accessories Market Report 2023
2023-02-04T03:08:51+00:00
OX1154821
2195
160220
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Report
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“The value of the beauty and grooming devices, tools and accessories category continued to grow in 2022, supported by a continued preference for products that enhance efficacy in BPC. Rising…

UK Beauty and Grooming Devices, Tools and Accessories Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Beauty and Grooming Devices, Tools and Accessories Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market research, trends and consumer behaviours affecting your business. Get a 360° view of the beauty tools market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • How usage of beauty and grooming devices, tools and accessories varies by electrical vs. non-electrical.
  • The impact of the rising cost of living in how consumers shop for beauty and grooming devices.
  • Innovation in the grooming devices and beauty tools market.
  • Purchase motivations in and consumers’ attitudes towards beauty devices, tools and accessories.

Beauty Tools Market: Current Outlook

The cost of living crisis and rising energy bills could pose challenges for the electrical devices space, whilst non-electricals could benefit. There is therefore an opportunity for innovation in less expensive dupe products amid economic challenges, as well as to highlight the energy-efficient properties of existing electrical devices.

  • Beauty tools market share: Hair appliances dominate the share of the values sales of electrical beauty and grooming devices with 40% share.

Beauty Tools Market: Challenges and Opportunities

Greater focus on men

A lack of engagement with beauty and grooming devices, tools and accessories amongst men poses a threat to the grooming and beauty tools market. Brands and retailers can combat this by challenging stigmas and creating products specifically aimed at these demographics.

  • Beauty tools market opportunity: 54% of consumers agree that there should be a broader range of devices marketed towards men.

Demand for easier to use products

A vast majority of consumers desire products that are easy to hold. There has been innovation in the beauty tool market aimed at those who have particular disabilities, but this indicates that there is a wider appetite for this kind of innovation, highlighting that this is a more general issue in the category.

  • Beauty tools market statistics: 78% of buyers of electrical/non-electrical products look for ones that are easy to hold.

Purchase our UK Beauty and Grooming Devices, Tools and Accessories Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities.  Readers of this report may also be interested in our UK Professional Beauty and Grooming Treatments Market Report 2023.

Brands Featured in the Full Report

Revolution, Shark, FaceGym, Zoe Ayla, Nu Skin.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a BPC Analyst

This report, written by Maddie Malone, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the beauty tools market and add expert context to the numbers.

The value of the beauty and grooming devices, tools and accessories category continued to grow in 2022, supported by a continued preference for products that enhance efficacy in BPC. Rising energy bills present an opportunity for brands within the electrical space to drive trading-up behaviours by emphasising the longer-term benefits that come with purchasing an energy-efficient device over a regular alternative.”

Maddie Malone
Senior Beauty and Personal Care Analyst

 

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for Beauty and Grooming Devices, Tools and Accessories
      • Figure 1: Category outlook for beauty/grooming devices, tools and accessories, 2023-27
    • The market
    • The category continues to grow
    • Hair appliances dominate the market
      • Figure 2: UK retail value sales of electrical beauty/grooming devices, 2022
    • Companies and brands
    • NPD activity focuses on inclusivity
    • The consumer
    • Drive healthier hair regimes
      • Figure 3: Usage of non-electrical beauty/grooming tools and accessories, 2022
    • Emphasise the efficacy benefits of skincare devices
      • Figure 4: Usage of electrical beauty/grooming devices, 2022
    • Drive purchase frequency in non-electricals
      • Figure 5: Purchase of beauty/grooming devices, tools and accessories, by channel, 2022
    • Emphasise energy-efficient claims
      • Figure 6: Future plans relating to beauty/grooming devices, tools and accessories, 2022
    • Results remain a priority
      • Figure 7: Purchase motivations in beauty/grooming devices, tools and accessories, 2022
    • Make devices easier to hold
      • Figure 8: Beauty/grooming devices, tools and accessories purchase behaviours, 2022
    • Reposition products to appeal to men
      • Figure 9: Attitudes towards electrical beauty/grooming devices, 2022
  3. Issues and Insights

    • Economic challenges signal opportunity
    • Tech-led innovation can boost the relevance of devices, tools and accessories
    • Emphasise product benefits to reach a broader audience
  4. Market Segmentation

    • Emphasise the value of beauty devices to drive spend
      • Figure 10: UK retail value sales of electrical beauty/grooming devices 2020-22
    • Hair appliances drive growth
    • Skincare focus translates into beauty devices
    • Align hair removal devices with skincare
  5. Market Drivers

    • Inflation is the key concern for consumers and brands …
    • … and despite government support, energy prices are still a major concern
    • Talk to teens on TikTok
      • Figure 11: Trends in the age structure of the UK population, 2016-26
    • Effectiveness drives research agendas in skincare
      • Figure 12: Reasons for researching ingredients in facial skincare products, 2021
    • Combat overconsumption concerns through product repositioning
      • Figure 13: Attitudes towards sustainability in beauty and personal care, 2022
    • Cater for those feeling the economic squeeze
      • Figure 14: Barriers to getting professional beauty/grooming treatments, 2021
    • Maximise on reducing repertoires in BPC
      • Figure 15: Changes to beauty/grooming behaviours since the start of COVID-19, 2021
      • Figure 16: Example of Voesh’s shower filters, 2022
    • Economic challenges pose opportunity for private label innovation
      • Figure 17: Reasons for purchasing own-label beauty/grooming products, 2021
    • Concerns around energy costs persist
      • Figure 18: The impact of rising costs in the last two months, 2022
  6. Launch Activity and Innovation

    • Competition in the air wrap space intensifies
      • Figure 19: Examples of hair multistyler launch activity by Revolution and Shark, 2022
    • Focus innovation on inclusivity
      • Figure 20: Example of inclusivity-focused beauty/grooming tool launch activity by Kohl Kreatives, 2022
    • Make use of product packaging
      • Figure 21: Example of beauty/grooming packaging with an in-built applicator by Refy, 2022
    • Superdrug Marketplace spotlights no heat hair curlers
    • FaceGym launches multifunctional microneedling tool
      • Figure 22: Example of multifunctional microneedling tool launch activity by FaceGym, 2022
    • Tap into the cross-category opportunity
      • Figure 23: Example of cross-category beauty/grooming tool/accessory launch activity by Zoe Ayla, 2022
    • Spotlighting scalp massagers
    • Providing personalised benefits
      • Figure 24: Examples of customisable beauty/grooming tools by Nu Skin and Ouidad, 2022
  7. Usage of Non-Electrical Beauty and Grooming Tools and Accessories

    • Drive healthier hair regimes
      • Figure 25: Usage of non-electrical beauty/grooming tools and accessories, 2022
    • Tap into the smart hair brush opportunity
    • Expand the purpose of makeup applicators
    • Modernise traditional tools to broaden appeal
      • Figure 26: Usage of non-electrical beauty/grooming tools and accessories, by age, 2022
    • Combat stigmas to drive repertoires amongst men aged 55+
      • Figure 27: Repertoire of non-electrical beauty/grooming tools and accessories used, by gender and age, 2022
  8. Usage of Electrical Beauty and Grooming Devices

    • Hair tools continue to drive electrical usage
      • Figure 28: Usage of electrical beauty/grooming devices, 2022
    • Emphasise efficacy messaging around skincare devices
      • Figure 29: Example of a skincare device claiming to enhance efficacy by Droplette, 2022
    • Align products with social media trends
    • Bridge the gap with professional services
    • Drive usage of skincare devices amongst those with greater economic capacity
      • Figure 30: Usage of electrical beauty/grooming devices, by gender and age, 2022
  9. Purchase of Beauty and Grooming Devices, Tools and Accessories

    • Drive purchase frequency in non-electricals
      • Figure 31: Purchase of beauty/grooming devices, tools and accessories, by channel, 2022
    • Enhance the path to purchase with consultations
    • Enliven the in-store purchase experience
  10. Future Plans Relating to Beauty and Grooming Devices, Tools and Accessories

    • Tap into a willingness to experiment
      • Figure 32: Future plans relating to beauty/grooming devices, tools and accessories, 2022
      • Figure 33: Example of encouraging beauty/grooming device experimentation in-store by Dyson, 2022
    • Emphasise energy-efficient claims
    • Accentuate messaging around reducing product repertoires
    • Energy concerns impact lower earners
      • Figure 34: Future plans relating to beauty/grooming devices, tools and accessories, by socio-economic group, 2022
      • Figure 35: Example of a product-based solution to saving electricity in BPC by JVN, 2022
    • Emphasise messaging around professional results
      • Figure 36: Future plans relating to beauty/grooming devices, tools and accessories, by gender and age, 2022
  11. Purchase Motivations in Beauty and Grooming Devices, Tools and Accessories

    • Results remain the priority
      • Figure 37: Purchase motivations in beauty/grooming devices, tools and accessories, 2022
    • Facilitate resell options
    • Achieve professional results through use of tech
    • Align long-lasting claims with eco-friendly credentials
    • Offer convenience through multifunctionality
      • Figure 38: Purchase motivations in beauty/grooming devices, tools and accessories, by age, 2022
      • Figure 39: Example of multifunction beauty/grooming device by Panasonic, 2022
    • Tap into self-care missions
    • Offer customisable benefits
      • Figure 40: Example of a partnership within the beauty/grooming devices, tools and accessories space, Duolab and revive, 2022
    • Create personalised solutions
      • Figure 41: TURF analysis – beauty/grooming devices, tools and accessories, 2022
      • Figure 42: TURF analysis – beauty/grooming devices, tools and accessories, 2022
    • Innovate in portable facial cleansing devices
      • Figure 43: Purchase motivations, by usage of electrical beauty/grooming devices, 2022
  12. Beauty and Grooming Devices, Tools and Accessories Purchase Behaviours

    • Innovate to improve ease of usage
      • Figure 44: Beauty/grooming devices, tools and accessories purchase behaviours, 2022
      • Figure 45: Example of a lightweight hair dryer by Hershesons, 2022
    • Encourage sharing of reviews
    • Simplify the path to purchase
    • Switch up advertising to reach women
      • Figure 46: Beauty/grooming devices, tools and accessories purchase behaviours, by gender, 2022
    • Enliven the in-store experience
    • Facial cleansing brands can focus on social media advertising
      • Figure 47: Purchase of beauty/grooming devices, tools and accessories after seeing them on social media, by electrical devices used in the last 12 months, 2022
      • Figure 48: Example of social media advertising by Filterbaby, 2022
  13. Attitudes towards Electrical Beauty and Grooming Devices

    • Reposition products to appeal to men
      • Figure 49: Attitudes towards electrical beauty/grooming devices, 2022
      • Figure 50: Examples of HairMax launch activity, 2022
    • Refurbished alternatives will resonate amid rising cost of living
    • Support best practice in home to boost perceptions of results
    • Benchmark results against premium alternatives
    • Over-55s less convinced by trade-down options
      • Figure 51: Attitudes towards electrical beauty/grooming devices, by age, 2022
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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