As sales in the beauty retail industry shift to the more convenient online channel, retailers are redefining the role of their stores, making them more immersive and interactive.
Despite consumer finances being under severe pressure for the past three years, real terms spending on beauty and personal care products has grown. This is partly due to the ‘lipstick effect’ of people treating themselves by spending on smaller items while foregoing larger purchases, but also the explosion in social media engagement with beauty content, which has allowed new brands to emerge.
TikTok Shop has provided digital beauty brands with the missing link in social commerce, being able to make in-app purchases of products. This allows brands to bypass major store-based retailers altogether. However, most sales still go through stores, so it remains an attractive channel for brands looking to build a large customer base.
Key Topics Analysed in this Report
This report is written by Natalie Macmillan, European Analyst at Mintel. Natalie is a senior analyst with over 25 years of experience in researching and writing reports for Mintel’s European retail market coverage.
Experiential shopping is invigorating the beauty and personal care industry UK. The concept of holistic wellness, alongside the increasing responsibilities granted to pharmacists, opens up opportunities for more in-store services.
Natalie Macmillan
European Analyst – Retail
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