2022
9
UK Beauty and Personal Care Retailing Market Report 2022
2022-03-15T03:04:59+00:00
OX1101265
2195
148800
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Report
en_GB
“The cost-of-living squeeze will heighten savvy shopping behaviours when buying beauty and personal care products during 2022. However, price hikes don’t necessarily mean trading down, rather that people will become…

UK Beauty and Personal Care Retailing Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Beauty and Personal Care Retailing Market Report identifies consumers’ attitudes towards beauty and personal care products, leading retailers and the impact of the cost of living on the BPC market. This report covers the beauty and personal care market size, market forecast, market segmentation and industry trends in the UK BPC market.

Click here to view the German version of our Beauty and Personal Care Retailing Market Report 2022.

 

Current Landscape of the Beauty and Personal Care Market

Rising prices in the BPC market will amplify savvy shopping behaviours, particularly in basic personal care categories such as hair removal and haircare. Mintel’s BPC market research indicates that special offers are the main purchase driver when buying new products. The cost-of-living squeeze will heighten these tendencies, and purchasing discounted products or those perceived as good value for money will become even more important during 2022.

However, price hikes do not necessarily mean trading down within the beauty and personal care market, instead, people will become laser-focused on value across all price points.

 

UK Beauty and Personal Care Market Share and Key Industry Trends

Concepts around sustainability will become more focused from a morality perspective, with consumers demanding more significant changes from the BPC market to become measurable around ethics and sustainability.

The definition of “beauty” is becoming undefined as consumers look to break the rules. BPC brands have a role in helping consumers break these rules and create their own beauty ideals that align with positivity and have a diverse representation.

 

Future Trends in the UK Beauty Retail Industry

Wellness and self-care have become a bigger priority for consumers since the pandemic, meaning that the beauty and personal care market will need to develop and promote experiences that are good for consumers’ wellbeing and provide added value.

Mintel’s BPC market research identifies a growing opportunity to create digital beauty experiences which will open up more authentic and community-based opportunities as a new circle of beauty influence is realised.

To discover more about UK Beauty and Personal Care Retailing Market Report 2022, read our UK Brand Overview: BPC Market Report 2022, or take a look at our extensive Beauty and Personal Care Market Research.

 

Quickly Understand

  • How will the cost-of-living squeeze impact the BPC market?
  • How the BPC market is emerging from the disruption caused by COVID-19 and forecasts for recovery.
  • How and where people have bought beauty and personal care in the last 12 months and growth in online purchasing.
  • What encourages consumers to buy new beauty and personal care products for themselves?
  • Changing shopping behaviour in the last year and the latest innovations in the beauty and personal care market.
  • Explores the beauty and personal care market size and beauty and personal care market share.

 

Covered in this Report

Products: Makeup, colour cosmetics, nail care, fragrances, skincare, haircare, bodycare, hair removal, oral hygiene, bathing products, deodorants, and beauty tools.

Brands:  Lloyds Pharmacy, Boots, Tesco, Asda, Superdrug, Sainsbury’s, Amazon, The Body Shop, John Lewis, Marks & Spencer (M&S), Debenhams, House of Fraser, Feelunique.com, Savers, The Perfume Shop, Sally Beauty, Space NK, Bodycare Health & Beauty, Jo Malone, The Fragrance Shop, L’Occitane, Molton Brown, Penhaligon’s, Kiko Milano, Avon Cosmetics, Revolution Beauty, Allbeauty.com, Fragrance Direct, Cult Beauty, Glossybox, Higher Nature, L Rowland & Co, Paydens, N+R Gordon, Waremoss.

 

Expert Analysis from a Specialist in the BPC Industry

This report, written by Tamara Sender Ceron, a leading analyst in the BPC market, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The cost-of-living squeeze will heighten savvy shopping behaviours when buying beauty and personal care products during 2022. However, price hikes don’t necessarily mean trading down, rather that people will become laser-focused on value across all price points. Retailers and brands can encourage purchasing by promoting experiences that are good for consumers’ wellbeing.”
Tamara Sender Ceron
Senior Fashion Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • The five year outlook for BPC
      • Figure 1: Category outlook for beauty and personal care products, 2022-27
    • The market
    • Market size and forecast
      • Figure 2: Fan chart of consumer spending on beauty and personal care products (including VAT), 2016-26
    • Value will be front of mind
    • Health and beauty specialists’ sales recover
      • Figure 3: Fan chart of health and beauty specialists’ sales (including VAT), 2016-26
    • Online to outlast COVID-19
      • Figure 4: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2017-21
    • Companies and brands
    • Boots remains the most popular brand
      • Figure 5: Attitudes towards and usage of selected brands, 2021
    • Refill stations to meet demand for sustainable beauty options
    • The consumer
    • Rise in beauty purchasing
      • Figure 6: Beauty and personal care items purchased in the last 12 months, 2021
    • Value brands most popular despite decline in purchasing
      • Figure 7: Beauty and personal care brand types purchased in the last 12 months, October 2021
    • Permanent shift towards online
      • Figure 8: How they purchased beauty and personal care products in the last 12 months, 2019-21
    • Supermarkets dominate, but specialists grow in popularity
      • Figure 9: Where they purchased beauty and personal care items in the last 12 months, 2021
    • Frequency of purchasing
      • Figure 10: Frequency of purchasing new beauty and personal care products, 2021
    • Special offers are big purchase drivers
      • Figure 11: What drives purchasing of new beauty and personal care products when buying for themselves, 2021
    • Demand for more sustainable options
      • Figure 12: Interest in innovations when shopping for beauty or personal care products, 2021
    • Appealing to Gen Z with community-focused brands and retailers
      • Figure 13: Agreement with beauty and personal care shopping behaviours, 2021
  3. Issues & Insights

    • How will the cost-of-living squeeze impact the market?
    • What are the main growth opportunities for retailers?
  4. Market Size and Performance

    • BPC emerges from COVID-19 disruption
      • Figure 14: Market size for consumer spending on beauty and personal care products (including VAT), 2016-21
  5. Market Forecast

    • BPC category will take time to recover fully
      • Figure 15: Consumer spending on beauty and personal care products outlook, 2022-27
    • Value will be front of mind
      • Figure 16: Fan chart of consumer spending on beauty and personal care products (including VAT), 2016-26
      • Figure 17: consumer spending on beauty and personal care products (including VAT), 2016-26
    • Market drivers and assumptions
      • Figure 18: Key drivers affecting Mintel’s market forecast, 2017-26
    • Forecast methodology
  6. Market Segmentation

    • Beauty spending rises
      • Figure 19: Market size and forecast for consumer spending on beauty products (including VAT), 2016-26
      • Figure 20: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2016-26
    • Beauty category performance
      • Figure 21: Consumer spending on beauty products (including VAT), by category, 2017-21
    • Colour cosmetics
    • Fragrances
    • Facial skincare
    • Hand, body and footcare
    • Personal care spend
      • Figure 22: Market size and forecast for consumer spending on personal care products (including VAT), 2016-26
      • Figure 23: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2016-26
    • Personal care category performance
      • Figure 24: Consumer spending on personal care products (including VAT), by category, 2017-21
    • Haircare
    • Oral hygiene remains in decline due to savvy shopping
    • SBS category to face tough comparisons
    • Hair colourants suffer from return to salons
    • Suncare recovers as overseas holidays resume
    • Forecast methodology
  7. Sector Size and Forecast

    • Health and beauty specialists’ sales recover
      • Figure 25: Fan chart of health and beauty specialists’ sales (including VAT), 2016-26
      • Figure 26: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2016-26
    • Notes on Mintel’s sector size
    • Outlet and enterprise numbers
      • Figure 27: Health and beauty specialists’ outlet numbers, 2017-21
      • Figure 28: Health and beauty specialists’ enterprise numbers, 2017-21
    • Forecast methodology
  8. Online

    • Online to outlast COVID-19
      • Figure 29: Estimated market size and forecast for online consumer spending on beauty and personal care products, 2016-26
      • Figure 30: Estimated market size and forecast for online consumer spending on beauty and personal care products, at current and constant prices, 2016-26
    • Online beauty engagement
      • Figure 31: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2017-21
    • Online channels to market
      • Figure 32: Online BPC channels to market, 2019-21
  9. Channels to Market

    • Supermarkets lead as health and beauty specialists’ stores reopen
  10. Market Drivers

    • Personal care inflation dips during 2021
      • Figure 33: Consumer price inflation, 2008-21
    • BPC category prices dip back down
      • Figure 34: Consumer price inflation, 2020-21
    • Average weekly earnings
      • Figure 35: Real wages growth – Average weekly earnings versus inflation, 2016-21
    • Population trends
      • Figure 36: Population trends in the UK, 2020-30
    • COVID-19 impact on consumer confidence
      • Figure 37: Trends in how respondents would describe their financial situation, 2020-21
    • What consumers spend extra income on
      • Figure 38: Trends in what extra money is spent on, 2020 and 2021
    • GDP reached pre-pandemic levels in November 2021…
    • …but the post-COVID-19 bounceback will be followed by a period of slower growth
    • Employment has held up better than expected
    • Inflationary pressures are mounting
    • Consumers’ financial wellbeing has slipped from its recent high point…
      • Figure 39: Household financial wellbeing index, 2018-21
    • …and concerns over inflation are coming to the fore
      • Figure 40: Consumer concerns about household finances, 2021
    • Summary of key economic data, 2020-26
      • Figure 41: Key economic data, 2020-26
  11. Leading Specialists

    • The Body Shop bucks the pandemic-induced downturn in sector sales
      • Figure 42: Leading specialist retailers’ net revenues (excluding VAT), 2016-20
    • Door-to-door company Avon Cosmetics hit by COVID-19 restrictions
      • Figure 43: Leading online/home shopping specialist retailers’ net revenues (excluding VAT), 2016-20
    • Lloyds Pharmacy chain reportedly up for sale
      • Figure 44: Leading pharmacy chains’ net revenues (excluding VAT), 2016-20
    • Stores hope to win back business with more experiences
      • Figure 45: Leading specialist retailers’ outlet numbers, 2016-20
    • Decline in footfall hit store sales
      • Figure 46: Leading specialists retailers’ estimated sales per outlet, 2016-20
    • Operating profitability hammered
      • Figure 47: Leading specialist retailers’ operating profits, 2016-20
      • Figure 48: Leading online/home shopping specialist retailers’ operating profits (excluding VAT), 2016-20
  12. Leading Non-specialists

    • Supermarket and discounter sector beauty and personal care sales grow
    • Department store beauty and personal care sales hit hard by COVID-19 store disruption
      • Figure 49: Leading non-specialist retailers’ estimated sales growth, by segment, 2020
    • Amazon beauty sales supercharged by the COVID-19 pandemic
      • Figure 50: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2017-20
  13. Market Shares

    • Boots still holds a larger overall share of the market than all the other retailers
      • Figure 51: Leading specialist and non-specialist retailers’ estimated market shares, 2020
      • Figure 52: Leading specialist and non-specialist retailers’ estimated share of all spending on personal care products, 2018-20
    • Note on market shares
  14. Launch Activity and Innovation

    • Bringing in-store customer experience to online beauty shopping
    • Refill stations to meet demand for sustainable beauty options
    • Sustainable beauty store
    • Spanish sustainable beauty brand Freshly Cosmetics opens its first-ever UK store
    • Beauty on-demand
    • Boots revive iconic value makeup brand
    • Reimagining the beauty hall shopping experience
    • A beauty box subscription offering something different to competitors
    • Next debuts beauty collection
    • Debenhams return to bricks-and-mortar with flagship beauty store
  15. Advertising and Marketing Activity

    • Beauty advertising spend showing signs of recovery after near 11% collapse in 2020
      • Figure 53: Recorded above-the-line, online, display and direct mail total advertising expenditure on cosmetics and personal care, 2017-21
    • Boots embracing new methods of marketing
    • Burberry hire Hollywood actor to front new scent campaign
    • The Perfume Shop’s Facebook campaign to boost brand awareness during difficult lockdown trading period
    • Space NK first advertising campaign in over a decade
    • L’Occitane real-time geolocation campaign to drive footfall
    • The Body Shop “Self Love Street” campaign
    • Superdrug’s “Christmas Give Back” campaign
      • Figure 54: Selected leading retailers recorded above-the-line, online, display and direct mail total advertising expenditure on cosmetics and personal care, 2017-21
    • Advertising spend shifts to TV
      • Figure 55: Recorded above-the-line advertising expenditure percentage on cosmetics and personal care, by media type, 2021
    • Nielsen Ad Intel coverage
  16. Brand Research

    • Brand map
      • Figure 56: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 57: Key metrics for selected brands, 2021
    • Brand attitudes: Superdrug offers good value
      • Figure 58: Attitudes, by brand, 2021
    • Brand personality: high street retailers accessible
      • Figure 59: Brand personality – Macro image, 2021
    • Benefit perceived as stylish
      • Figure 60: Brand personality – Micro image, 2021
    • Brand analysis
    • Boots remains most popular
    • Superdrug offers good value
    • The Body Shop seen as ethical and diverse
    • Cult Beauty accessible but relatively unheard of
    • Benefit gets positive endorsement from male consumers
    • Molton Brown viewed as more upmarket
  17. What They Buy

    • Rise in beauty purchasing
      • Figure 61: Beauty and personal care items purchased in the last 12 months, 2021
    • Rise in demand for skincare
      • Figure 62: Beauty and personal care items purchased in the last 12 months, 2019, 2020 and 2021
    • Spike in young male beauty buyers
      • Figure 63: Beauty buyers, by gender and age, 2019, 2020 and 2021
    • Repertoire of products purchased remains stable
      • Figure 64: Repertoire of beauty and personal care items purchased in the last 12 months, 2021
  18. Brand Types Purchased

    • Value brands most popular despite decline in purchasing
      • Figure 65: Beauty and personal care brand types purchased in the last 12 months, 2021
    • Opportunities for premium brands to embrace value
  19. How They Shop

    • Permanent shift towards online
      • Figure 66: How they purchased beauty and personal care products in the last 12 months, 2019- 21
    • Women 25+ return to stores
      • Figure 67: How they purchased beauty and personal care products in the last 12 months, by age and gender, 2021
    • Rise in smartphone purchases driven by Older Millennials
      • Figure 68: How they purchased beauty and personal care products in the last 12 months, 2021
  20. Where They Shop

    • Supermarkets dominate, but specialists grow in popularity
      • Figure 69: Where they purchased beauty and personal care items in the last 12 months, 2021
    • Boots remains most popular, while Amazon drops
    • Filling the gap left by Debenhams
      • Figure 70: Where they purchased beauty and personal care items in the last 12 months, 2021
    • Online buyers shop around
      • Figure 71: Repertoire of where they purchased beauty and personal care items in the last 12 months, by in-store and online, 2021
  21. Frequency of Purchasing

    • Driving more frequent purchasing among women aged 45+
      • Figure 72: Frequency of purchasing new beauty and personal care products, 2021
  22. New Purchase Drivers

    • Special offers are big purchase drivers
      • Figure 73: What drives purchasing of new beauty and personal care products when buying for themselves, 2021
    • Half of women buy new items as a treat
  23. Interest in Innovations

    • Demand for more sustainable options
      • Figure 74: Interest in innovations when shopping for beauty or personal care products, 2021
    • Women want touch-free dispensers in-store
      • Figure 75: Interest in innovations when shopping for beauty or personal care products, by generations, 2021
  24. Beauty and Personal Care Shopping Behaviours

    • Appealing to Gen Z with community-focused brands and retailers
      • Figure 76: Agreement with beauty and personal care shopping behaviours, 2021
    • Gen Z keen to use health tracker to determine BPC purchases
  25. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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