UK Beauty and Grooming Accessories Market Report 2025
2025-10-27T14:01:26+00:00
REP9192E4DF_9CF0_4E69_A853_5396E45EF4B7
2995
187990
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Market Intelligence Reports","url":"https:\/\/store.mintel.com\/report-type\/market-intelligence-reports"},{"name":"UK","url":"https:\/\/store.mintel.com\/markets\/uk-market-research"}]
Report
en_GB
In the UK, 55% of UK beauty and grooming accessory users/buyers prefer retailer own-label accessories, intensifying pressure on brands to justify premium price points. This…
UK
Beauty and Personal Care
simple
UK Beauty and Grooming Accessories Market Report 2025
"BPC accessory brands must meet diverse needs, offer functional yet sensory products, and showcase high performance to succeed in a fast-changing market."
Shiyan Zering, Senior Beauty and Personal Care Analyst
UK Beauty Accessories Market – Trends and Insights
In the UK, 55% of UK beauty and grooming accessory users/buyers prefer retailer own-label accessories, intensifying pressure on brands to justify premium price points.
This value-driven mindset creates a challenge for brands entering the category or trying to encourage consumers to trade up or spend more in the market. Brands must focus on differentiation and added value, such as high performance, to help build trust and showcase the benefits of trading up.
Own-label brands can revamp their accessories. Taking inspiration from Boots‘ skincare brands Habi and Good Intent, a similar focus on packaging and design of accessories could work well.
The biggest opportunity lies in transforming functional tools into aspirational, gift-worthy items. By focusing on aesthetics, innovative materials, and curated sets, brands can elevate the perceived value of accessories.
Strategic marketing that leverages peer reviews and solves specific consumer pain points – from hygiene concerns to usability for those with mobility challenges – can capture new market segments and drive growth beyond essential replacements.
Key Issues Covered in the Report
The impact of economic pressures on accessory purchasing behaviours
The impact of social media on the accessories market, and how to capitalise
A deep dive into makeup applicators, and barriers to usage
Optimising the in-store and online purchase journey to boost impulse buys and market growth
Addressing the underserved needs of diverse consumer segments, including those with textured hair and older consumers
Capitalising on the trend for playful, customisable, and portable accessories
Market Definitions
For the purposes of this Report, Mintel has used the following definitions for non-electrical beauty/grooming accessories:
Drive engagement with sensorial and playful accessories
Engage end users with authentic reviews and customer-centric NPD
Meet diverse needs with expanded in-store ranges
Champion inclusivity to capture underserved consumers
THE MARKET
A decline in financial wellbeing could impact spending
Graph 1: the financial wellbeing index, 2016-25
Key demographic trends that will impact the market
The ‘TikTok effect’ is strong
Boost the gifting appeal of accessories
Use device engagement to unlock growth in non-electrical tools
Adjacent categories impact how accessories perform
THE CONSUMER
Usage trends in the beauty and grooming accessories market
Inclusive hair accessories can improve portability and education
Nail tools: hygiene and cuticle care need better education
Align facial cleansing accessories with skincare trends
Reposition old-fashioned bath accessories in modern routines
Graph 2: Google searches for ‘African net sponge’, 2021-25
Brushes are the top choice for makeup applicator users
Visual proof can improve perceptions
The purchase journey for beauty and grooming accessories
In-store shopping dominates accessory purchasing
The future of the in-store purchase journey
Improve the placement of accessories in-store
Social gamification drives impulse purchasing
Consider the impact of online retail on brand preferences
Capitalise on hype throughout the purchase journey
Engagement strategies to boost beauty and grooming accessory spending
A split in value perceptions
Balance price and prestige in own-label accessories
Leverage the power of brand community
Graph 3: factors that encourage trading up when buying non-electrical beauty/grooming accessories, by makeup applicator use, 2025
Boost trade-up desires in functional accessories
Showcase realistic performance and results
Connect the dots between sustainability and performance
PRODUCT, INNOVATION AND MARKETING
Fix time limits affecting makeup applicator use
Take inspiration from non-Western medicine in tools
Heatless curlers drive social buzz, but have room to develop
Graph 4: Google searches for ‘heatless curlers’, 2021-25
Heatless straighteners could be the next trending accessory
Improve functional designs for fine hair
Turn makeup bags from function to fashion
How the accessories trend can extend to makeup accessories
APPENDIX
Supplementary data
Population estimates
Census 2021: ethnic group population data
Report scope and definitions
Market definition
Abbreviations and terms
Consumer research methodology
Consumer research questions
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
$ 2,995(Excl.Tax)
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
The market concluded with flat growth in 2025, due to the ongoing cost-of-living crisis, and the fading impact of the post-pandemic baby boom, with the youngest newborns growing...
BPC gifting has proven resilient, as 54% of UK adults purchased a beauty or grooming gift in the 12 months to January 2026, up from 45% the previous...
58% of UK self‑tan users tried a sunless tanning brand they hadn't used before in 2025, a notably high level of experimentation for a category traditionally shaped by...
The UK haircare category continues to defy value-driven shopping behaviours, reaching a value of £2.2 billion in 2025, with value sales rising 7.7% year-on-year. While shampoo and conditioner...
The haircare category continues to perform well, and future growth opportunities lie in K-Beauty, anti-hairloss products and alignment with the longevity trend.
Georgia Stafford, Beauty & Personal Care Analyst
...
Despite a fragmented market and cost pressures that typically lead people to shop around for prices and weaken loyalty, 78% of UK professional treatment users are loyal to...
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.