UK Beauty and Grooming Tools and Devices Market Report 2025
2025-11-03T12:01:35+00:00
REP4A52C4F2_15FE_4382_97BB_5C642678BADF
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Report
en_GB
Among UK beauty/grooming device users, 55% think premium devices offer better results than premium topical products. Trust in the capabilities of devices creates opportunities for the market and brands to…
UK
Beauty and Cosmetics
simple
UK Beauty and Grooming Tools and Devices Market Report 2025
"Beauty/grooming devices are increasingly important in consumer routines. Opportunities for further growth lie in integrated diagnostics and inclusivity."
UK Beauty Tools and Devices Market – Trends and Insights
Among UK beauty/grooming device users, 55% think premium devices offer better results than premium topical products. Trust in the capabilities of devices creates opportunities for the market and brands to grow if they can help consumers meet their skin and hair goals while addressing pain points.
There are significant gaps in inclusivity, which could welcome new users or drive purchases of premium devices. Investment in representative research, so brands can substantiate claims and prove devices are suitable for diverse skin tones and hair textures, can build trust with consumers.
The primary threat to the category comes from unbranded devices available from online marketplaces. Despite bans on exports of select devices sold on online marketplaces, 45% of UK adults trust unbranded devices are safe, creating a need for established brands and retailers to emphasise superior results to avoid losing market share.
Key Issues Covered in the Report
Consumer respect for brand expertise in the UK BPC devices market, and how to leverage this respect
Strategies to manage the threat of unbranded devices in the market
Opportunities to drive long-term brand engagement
How to engage non-users in the facial skincare device category
The need for inclusive research and development of beauty and grooming tools and devices
Report Attributes
Details
Published Date
November 2025
Report Author
Georgia Stafford, Beauty & Personal Care Analyst
Market Data
2020-2024
Measurement Metrics
market size of electric appliances for personal care, in £
Consumer Data
2,000 internet users aged 16+, August 2025
Products included in the scope of the Report
Facial cleansing/exfoliating/microdermabrasion devices, LED light devices with skincare benefits, Facial steaming/misting devices, Facial dermaplaning device, Facial massage/toning devices, IPL/laser hair removal devices, Electric hair trimmers, Epliators, Hairdryers, Curling irons, Straightening/flat irons, Hot rollers/hot brush, Hair multistylers
The outlook for beauty and grooming tools and devices
Opportunities
Remove barriers to usage and purchase
Expand user bases with a focus on inclusivity
Consumers see the value of prestige brands
Drive investment in skincare devices
THE MARKET
Snapshot – market size and forecast
The device market sees growth
Graph 1: market size of electric appliances for personal care, 2015-24
Understand changed perceptions to further fuel market growth
Tread the line between energy-saving and powerful tools
Graph 2: the financial confidence index, 2016-25
Stay ahead of BPC trends impacting the device market
Ensure NPD reflects the UK’s diverse popularity
Graph 3: ethnicity of population, by age, 2021
Help devices fit seamlessly into existing hair, skin and hair removal regimens
Be prepared for the looming impact of low-priced devices
THE CONSUMER
How to maintain sales growth in the electrical hair tool category
Expand the user base of hair tools
Boast expertise with relevant collaborations
Better cater to those with curly hair
Heritage brands can reassert their expertise
Design devices with accessibility in mind
Engage male haircare users in the tools category
Graph 4: usage of electrical hair tools and devices in the last 12 months, by gender, 2025
Opportunities to boost usage of electrical skincare devices
Consumers tech-ify their skincare regimens
Understand the weight of personal proof
Leverage peer reviews to drive the purchase of electrical skincare tools
Remove barriers with educational content
Strengthen perceptions of expertise
Ensure devices fit in with consumer lifestyles
Make skincare devices more accessible
Reimagine electrical hair removal to improve user experiences
The popularity of hair removal tools
Heritage brands dominate the hair removal segment
Disrupt the category with design-led hair removal devices
Engage older users
Continue to engage users with complementary products
Show the progress of electrical hair removal
Graph 5: frequency of electrical hair removal tool or device usage in the last 12 months, 2025
PRODUCT, INNOVATION AND MARKETING
Put a focus on the needs of different hair textures
Shark’s CryoGlow signals a step towards better inclusivity
Incorporate AI with purpose
Emphasise the value of high-priced devices
Encourage device upgrades
The opportunities for private label skincare devices
Inspiration for future devices lies in clinics and salons
Technological advancements in skin insights pave the way for next-gen devices
APPENDIX
Market definition
The market
Market size of electric appliances for personal care
The consumer
Consumer research questions
Consumer research methodology
Repertoire analysis methodology
UK generation groups
Other data source methodologies
Mintel Spark
Abbreviations and terms
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