Stay ahead of the curve and future-proof your business with Mintel’s UK Beauty and Grooming Devices, Tools and Accessories Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market research, trends and consumer behaviours affecting your business. Get a 360° view of the beauty tools market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis and rising energy bills could pose challenges for the electrical devices space, whilst non-electricals could benefit. There is therefore an opportunity for innovation in less expensive dupe products amid economic challenges, as well as to highlight the energy-efficient properties of existing electrical devices.
Greater focus on men
A lack of engagement with beauty and grooming devices, tools and accessories amongst men poses a threat to the grooming and beauty tools market. Brands and retailers can combat this by challenging stigmas and creating products specifically aimed at these demographics.
Demand for easier to use products
A vast majority of consumers desire products that are easy to hold. There has been innovation in the beauty tool market aimed at those who have particular disabilities, but this indicates that there is a wider appetite for this kind of innovation, highlighting that this is a more general issue in the category.
Purchase our UK Beauty and Grooming Devices, Tools and Accessories Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Professional Beauty and Grooming Treatments Market Report 2023.
Revolution, Shark, FaceGym, Zoe Ayla, Nu Skin.
This report, written by Maddie Malone, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the beauty tools market and add expert context to the numbers.
The value of the beauty and grooming devices, tools and accessories category continued to grow in 2022, supported by a continued preference for products that enhance efficacy in BPC. Rising energy bills present an opportunity for brands within the electrical space to drive trading-up behaviours by emphasising the longer-term benefits that come with purchasing an energy-efficient device over a regular alternative.”
Maddie Malone
Senior Beauty and Personal Care Analyst
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